Download or read book Practical Marketing and Public Relations for the Small Business written by Moi Ali and published by Kogan Page Publishers. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

Download or read book Practical Marketing and PR for the Small Business written by Moi Ali and published by . This book was released on 1998-01-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the needs of small businesses and those with limited budgets, this handbook provides full coverage of all aspects of marketing and PR. It is written in a jargon-free style so that the non-expert can achieve maximum benefit.

Download or read book B2B PR That Gets Results written by Michelle Garrett and published by Gatekeeper Press. This book was released on 2024-04-18 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frustrated because you wish you understood how to use your limited time and resources to achieve real PR momentum? Feel like standing out from your competitors is an endless battle? Repeatedly ranked among the top ten most influential PR professionals, Michelle Garrett has been delivering results for B2B organizations for years. And now she's compiled her lifetime of award-winning teaching and consulting into a straightforward handbook to elevate you as a leader in the industry. B2B PR That Gets Results is a succinct distillation of wisdom gained from over two decades of boots-on-the-ground work in public relations and marketing. Using her signature no-nonsense style, Garrett crafts her own experience and stories from experts in the field into down-to-earth takeaways that you can apply instantly. And by strategically following her smart blueprints, you’ll be able to smoothly navigate frustrations working with reporters, ethical dilemmas, and budgetary constraints, all while rocketing toward success. In B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices, you’ll discover: - Why you can stop shoving expensive tools at your problems and rely on savvy marketing to make your mark - How scaling back pitches can renew your energy and improve buy-in from your target audience - The importance of momentum and leveraging in-house assets to get things revved up - Ways to rethink what clients are asking for versus what they really need so everyone walks away happy - Tips for dodging undesirable media cycles, an outline for starting a PR consultancy, and much, much more! B2B PR That Gets Results is a practical resource for small to mid-sized business owners. If you like unvarnished insights, budget-friendly strategies, and advice from the trenches, then you’ll love Michelle Garrett’s tell-it-like-it-is reference. Buy B2B PR That Gets Results to make your company shine today!

Download or read book Smash written by Michelle Gamble-Risley and published by 3l Publishing. This book was released on 2009-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did corporate just mandate you read a marketing book and you're rolling your eyes? If you're one of our classified smart girlswhether from corporate America or a business ownerthen you probably know that most marketing and PR books offer little excitement or humor. Here in the world of SMASH, we have a wonderful surprise for you. Our marketing and PR book promises to make you laugh, snicker, smirk, or at the very least smile as we discuss the good, the bad, and the brutally ugly marketing perpetrated by the average professional. Drawing from years of inspirational material, we are ready to educate executives, business professionals, and owners about every aspect of marketingfrom online to social media, and from public relations to business etiquette. SMASH provides practical takeaways, strategic marketing tips, inspirational ideas, and loads of laughs.

Download or read book You Need PR written by Jenna Guarneri and published by Greenleaf Book Group. This book was released on 2022-05-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.

Download or read book Fundamentals of Writing for Marketing and Public Relations written by Janet Mizrahi and published by Business Expert Press. This book was released on 2010-11-29 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.

Download or read book Real Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Download or read book The PR Masterclass written by Alex Singleton and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2007-06-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.

Download or read book The 15 Essential Marketing Masterclasses for Your Small Business written by Dee Blick and published by John Wiley & Sons. This book was released on 2013-08-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

Download or read book Managing a Public Relations Firm for Growth and Profit Second Edition written by Alvin C Croft and published by Routledge. This book was released on 2013-09-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the fieldalmost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.

Download or read book Small Business Acceleration written by Pamela Wigglesworth and published by Experiential Pte Ltd. This book was released on 2014-04-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a sohopreneures, mompreneur, small business owner, recent graduate or retiree with a new business looking to kick-start your online marketing strategy? Every day you hear about some new method that you should be doing but you don’t know where or how to begin. The good news is that you don’t have to do everything, but you do need to get yourself established online. Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing was written by an entrepreneur, for entrepreneurs. This book offers a practical step-by-step guide for getting started with online marketing in the key areas of social media, email marketing, public relations and video marketing. Focusing on these areas that will provide you the greatest impact for your time and money. Each chapter provides step-by-step instructions for creating and enhancing your online presence in addition to best practices for each subject.  Effectively set up a Facebook Fan Page for your business  Learn how to run a contest on Facebook  Fully utilize your LinkedIn Profile to maximize your reach  Discover how to market your business using LinkedIn  Learn how to use LinkedIn paid advertising  Understand the power of email marketing  Build a list using opt-in forms and Opt-In Pop-up  Become your own mini Public Relations firm  Write your own press releases and distribute online for free  Discover why video is so powerful for your small business Avoid getting caught up in ‘shiny object syndrome’ and follow a simple do-it-yourself plan that will make it easier for prospects to find you and for you to effectively connect with your target audience.

Download or read book How to Market Your Business written by Dave Patten and published by Kogan Page Publishers. This book was released on 2008-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Download or read book The New Rules of Marketing PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2013-06-19 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Download or read book The Business Side of a Spiritual Practice written by Linn Random and published by Balboa Press. This book was released on 2020-05-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Side of a Spiritual Practice is dedicated to anyone who has dreams of owning a spiritual business. Whether you are a new or an established practitioner who works as an Angelic Card or Tarot Reader, Medium, Yoga or Reiki Instructor or spiritual Life Coach; this marketing guidebook will walk you through the practical aspects of marketing, advertising, public relations and promotional opportunities both online and in the real world. The Business Side of a Spiritual Practice is easy to read, understand and will present you with recommendations that will help you turn your spiritual practice from a dream into a success. In Part One, Building the Foundation, you will begin by examining anything that is holding your back from your success as well helping you find the confidence and courage to start your own successful spiritual practice. Part Two helps you explore an array of real-world marketing and promotional opportunities. In Real World Marketing, you will learn a wide variety real world marketing concepts from branding to exploring public relations opportunities to include those in print and broadcast as well as advertising and marketing opportunities to strengthen your successful practice. Part Three provide you with information on how to promote yourself Online through social media platforms and as well as how to develop your own online class and drive online traffic to your website. Part Four walks you through the steps of creating your own Marketing Plan, putting those plans into a Promotional Calendar that keeps you in the buzz year-round. You will also learn how to build a support team around you. You have been called to help others. Success is your birthright. The Business Side of a Spiritual Practice will light the way to a successful spiritual practice!

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Download or read book Online Public Relations written by David Phillips and published by Kogan Page Publishers. This book was released on 2009-05-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.