Download or read book Cl s et codes du packaging s miotique appliqu e retirage written by CAVASSILAS Marina and published by Lavoisier. This book was released on 2012-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage propose une méthode opérationnelle pour analyser une communication visuelle, principalement le packaging. Cette méthode, dénommée SEMIO-PACK©, permet de décoder les signes du packaging et d'établir son positionnement dans les moindres détails. Ses piliers méthodologiques sont empruntés aux discplines que sont la sémiotique, l'histoire de l'art, la communication et les sciences cognitives. Avant de présenter l'application de cette méthode à de nombreux packagings (couvrant une cinquantaine de catégories de produits grande consommation), l'ouvrage présente les fondements de la sémiotique puis les processus cognitifs et symboliques impliqués dans la perception visuelle. Cette méthode se révèle un outil indispensable pour optimiser les processus d'analyse et de création du packaging. Clés et codes du packaging s'adresse aux professionnels, étudiants et chercheurs dans les domaines du marketing, du design, de la communication et de la sémiotique ainsi qu'à toute personne curieuse de maîtriser les rouages de la communication visuelle.
Download or read book Key Terms in Semiotics written by Bronwen Martin and published by Bloomsbury Publishing. This book was released on 2006-04-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is semiotics? This term is applied in a wide range of disciplines from literary theory and film to law, architecture and communication studies. But what does it actually mean and how can we use it? Key Terms in Semiotics provides exactly the information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth readings.
Download or read book The Semiotics of Discourse written by Jacques Fontanille and published by Peter Lang. This book was released on 2006 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Original Scholarly Monograph
Download or read book A Literary Semiotics Approach to the Semantic Universe of George Orwell s Nineteen Eighty Four written by Murat Kalelioğlu and published by Cambridge Scholars Publishing. This book was released on 2019-01-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics can be considered as a well-organized signification journey taken among the pages of the work of art. It requires background knowledge related to the field and its analysis tools, as well as careful reading practices in the text to reach the projected destination after stopping over in certain stations. These stations represent meaning intersections where the meaningful formations are articulated to contribute to the generation of the semantic universe of the text. The presentation of such a fictional universe can be complicated because of the nature of the literary work and the language used. With regards to Orwell’s Nineteen Eighty-Four, what makes its fiction precious is the masterful acts of the author in both paradigmatic and syntagmatic dimensions. This book conducts a semiotic analysis in order to unfold the enigmatic semantic organization of Orwell’s Nineteen Eighty-Four narrative by penetrating the formative structures at various meaning levels of the text.
Download or read book Introduction to the Semiotics of the Text written by Gianfranco Marrone and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
Download or read book Iconic Investigations written by Lars Elleström and published by John Benjamins Publishing. This book was released on 2013-03-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to Iconic Investigations deal with linguistic or literary aspects of language. While some studies analyze the cognitive structures of language, others pay close attention to the sounds of spoken language and the visual characteristics of written language. In addition this volume also contains studies of media types such as music and visual images that are integrated into the overall project to deepen the understanding of iconicity – the creation of meaning by way of similarity relations. Iconicity is a fundamental but relatively unexplored part of signification in language and other media types. During the last decades, the study of iconicity has emerged as a vital research area with far-reaching interdisciplinary scope and the volume should be of interest for students and researchers interested in scholarly fields such as semiotics, cognitive linguistics, conceptual metaphor studies, poetry, intermediality, and multimodality.
Download or read book Visual and Linguistic Representations of Places of Origin written by Maria Pia Pozzato and published by Springer. This book was released on 2017-12-05 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the representations - both visual and linguistic - which people give of their own places of origin. It examines the drawings of interviewees who were asked to draw their own place of origin on a white A3 sheet, using pencil or colour, according to their choice. If they were born in a place they did not remember because they moved in when they were very small, they could draw the place they did remember as the scenario of their early childhood. The drawings are examined from three different perspectives: semiotics, cognitive psychology and geography. The semiotic instruments are used to describe how each person reconstructs a complex image of his/her childhood place, and how they translate their own memories from one language to another, e.g. from drawing to verbal story, trying to approach what they want to express in the best possible way. The cognitive-psychological point of view helps clarify the emotional world of the interviewees and their motivations during the process of reconstruction and expression of their childhood experiences. The geographical conceptualizations concern a cultural level and provide insight into the cartographic models that inspire the maps people drew. One of the main findings was the influence from cultural codes as demonstrated in the fact that most of the US students interviewed drew their maps showing considerable cartographic expertise in comparison to their European counterparts.
Download or read book Interactive Storytelling written by Henrik Schoenau-Fog and published by Springer. This book was released on 2015-11-28 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th InternationalConference on Interactive Digital Storytelling, ICIDS 2015, held in Copenhagen, Denmark, in November/December 2015. The 18 revised full papers and 13 short papers presented together with 9posters, 9 workshop descriptions, and 3 demonstration papers were carefully reviewed and selected from 80 submissions. The papers are organized in topical sections ontheoretical and design foundations, technical advances, analyses and evaluation systems, and current and future usage scenarios and applications.
Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.
Download or read book Cognitive Semiotics written by Claudio Paolucci and published by Springer Nature. This book was released on 2021-02-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves as a reference on the field of cognitive semantics. It offers a systematic and original discussion of the issues at the core of the debate in semiotics and the cognitive sciences. It takes into account the problems of representation, the nature of mind, the structure of perception, beliefs associated with habits, social cognition, autism, intersubjectivity and subjectivity. The chapters in this volume present the foundation of semiotics as a theory of cognition, offer a semiotic model of cognitive integration that combines Enactivism and the Extended Mind Theory, and investigate the role of imagination as the origin of perception. The author develops an account of beliefs that are associated with habits and meaning, grounded in Pragmatism, testing his Narrative Practice Semiotic Hypothesis on persons with autism spectrum disorders. He also integrates his ideas about the formation of the theory of mind with a theory of subjectivity, understood as self-consciousness which derives from semiotic cognitive abilities. This text appeals to students, professors and researchers in the field.
Download or read book Semiotic Ideologies written by Massimo Leone and published by BRILL. This book was released on 2024-10-03 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive exploration of language and semiotic ideologies, focusing on how societies construct meaning through verbal and non-verbal communication. It distinguishes itself by adopting a novel approach that bridges linguistics, semiotics, and anthropology. The research dives into uncharted territory, shedding light on the intricate connections between language, culture, and cognition, offering a perspective less common in traditional linguistics or semiotics. Throughout the book, the reader will encounter rare, illustrative examples showcasing the rich tapestry of human communication. Additionally, previously undisclosed historical data adds depth to the analysis, providing fresh insights. This work is designed for scholars seeking a deeper understanding of meaning-making processes and their cultural variations. It also serves as a resource for those interested in the complex interplay of language and semiotics in everyday life.
Download or read book Interactive Digital Narrative written by Hartmut Koenitz and published by Routledge. This book was released on 2015-04-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is concerned with narrative in digital media that changes according to user input—Interactive Digital Narrative (IDN). It provides a broad overview of current issues and future directions in this multi-disciplinary field that includes humanities-based and computational perspectives. It assembles the voices of leading researchers and practitioners like Janet Murray, Marie-Laure Ryan, Scott Rettberg and Martin Rieser. In three sections, it covers history, theoretical perspectives and varieties of practice including narrative game design, with a special focus on changes in the power relationship between audience and author enabled by interactivity. After discussing the historical development of diverse forms, the book presents theoretical standpoints including a semiotic perspective, a proposal for a specific theoretical framework and an inquiry into the role of artificial intelligence. Finally, it analyses varieties of current practice from digital poetry to location-based applications, artistic experiments and expanded remakes of older narrative game titles.
Download or read book Bloomsbury Semiotics Volume 3 Semiotics in the Arts and Social Sciences written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.
Download or read book Bruno Latour in the Semiotic Turn written by Paolo Peverini and published by Springer Nature. This book was released on with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Metaphors written by Stefano Arduini and published by Ed. di Storia e Letteratura. This book was released on 2007 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Re Reading Zola and Worldwide Naturalism written by Marie-Sophie Armstrong and published by Cambridge Scholars Publishing. This book was released on 2013-07-26 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-Reading Zola and Worldwide Naturalism continues the discussion of Émile Zola and French naturalism with examinations of unexplored areas of the founding father’s project and legacy. In addition to offering essays on Zola’s lesser known naturalist contemporaries, the volume extends the investigation of the naturalist literary current to include areas of Europe outside France, as well as the Americas and Asia, tracking its persistence in various forms through the twentieth century and into the twenty-first. The authors pay particular attention to the ways naturalism was conceived and then received, including in other channels, undergoing transformations in new social conditions and creating other versions of the basic precepts. This work features multidisciplinary and comparative approaches to the study of naturalism, paying tribute to Anna Gural-Migdal—a Professor of French Literature and Film Studies at the University of Alberta, in Canada, who specializes in the visual aspect of Zola’s Rougon Macquart novels and the transfer of these strategies to naturalist film. She has been a leader in the field of Zola and naturalism in her role as president of the AIZEN for almost fifteen of its twenty years of existence.
Download or read book The Extended Theory of Cognitive Creativity written by Antonino Pennisi and published by Springer Nature. This book was released on 2019-09-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume focuses on the hypothesis that performativity is not a property confined to certain specific human skills, or to certain specific acts of language, nor an accidental enrichment due to creative intelligence. Instead, the executive and motor component of cognitive behavior should be considered an intrinsic part of the physiological functioning of the mind, and as endowed with self-generative power. Performativity, in this theoretical context, can be defined as a constituent component of cognitive processes. The material action allowing us to interact with reality is both the means by which the subject knows the surrounding world and one through which he experiments with the possibilities of his body. This proposal is rooted in models now widely accepted in the philosophy of mind and language; in fact, it focuses on a space of awareness that is not in the individual, or outside it, but is determined by the species-specific ways in which the body acts on the world. This theoretical hypothesis will be pursued through the latest interdisciplinary methodology typical of cognitive science, that coincide with the five sections in which the book is organized: Embodied, enactivist, philosophical approaches; Aesthetics approaches; Naturalistic and evolutionary approaches; Neuroscientific approaches; Linguistics approaches. This book is intended for: linguists, philosophers, psychologists, cognitive scientists, scholars of art and aesthetics, performing artists, researchers in embodied cognition, especially enactivists and students of the extended mind.
