Download or read book Postmodern Marketing Two written by Stephen Brown and published by Cengage Learning Business Press. This book was released on 1998 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Postmodern Marketing II is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious.' - Russ Beck, The University of Utah 'Postmodern Marketing II is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious.' - Russ Beck, The University of Utah

Download or read book Postmodern Marketing written by Stephen Brown and published by Burns & Oates. This book was released on 1995 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Postmodern Marketing written by and published by . This book was released on 1997 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketers Tear Down These Walls written by Michael Solomon and published by Bookbaby. This book was released on 2018-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old

Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar

Download or read book Crossing the Postmodern Divide written by Albert Borgmann and published by University of Chicago Press. This book was released on 2013-11-22 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this eloquent guide to the meanings of the postmodern era, Albert Borgmann charts the options before us as we seek alternatives to the joyless and artificial culture of consumption. Borgmann connects the fundamental ideas driving his understanding of society's ills to every sphere of contemporary social life, and goes beyond the language of postmodern discourse to offer a powerfully articulated vision of what this new era, at its best, has in store. "[This] thoughtful book is the first remotely realistic map out of the post modern labyrinth."—Joseph Coates, The Chicago Tribune "Rather astoundingly large-minded vision of the nature of humanity, civilization and science."—Kirkus Reviews

Download or read book Explaining Postmodernism written by Stephen R. C. Hicks and published by Scholargy Publishing, Inc.. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising in Modern and Postmodern Times written by Pamela Odih and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

Download or read book Sensory Marketing written by Bertil Hultén and published by Routledge. This book was released on 2015-10-08 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

Download or read book Postmodernism And Social Inquiry written by David R. Dickens and published by Routledge. This book was released on 2015-03-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Postmodern Youth Ministry written by Tony Jones and published by Zondervan. This book was released on 2001 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules have changed. Everything you believe is suspect. The world is up for grabs. Welcome to the emerging postmodern culture. A "free zone" of rapid change that places high value on community, authenticity, and even God--but has little interest in modern, Western-tinged Christianity. Postmodern Youth Ministry addresses these enormous philosophical shifts and shows how they're affecting teenagers.

Download or read book Consumer Value written by Morris B. Holbrook and published by Psychology Press. This book was released on 1999 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Download or read book The Future of Marketing written by P. Kitchen and published by Springer. This book was released on 2003-02-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Download or read book Zen and the Art of Postmodern Philosophy written by Carl Olson and published by State University of New York Press. This book was released on 2000-08-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and compares the philosophical positions of various postmodern thinkers and Zen Buddhist philosophers on: language and play; modes of thinking; skepticism and doubt; self and other; time and death; nihilism and metaphysics; and the conception of the end of philosophy. The Zen thinkers dealt with are Dogen and Nishitani, and the Western thinkers are Derrida, Lacan, Heidegger, Lyotard, Foucault, Deleuze and Guatarri, Kristeva, and Levinas. Although each share similar notions concerning the shortcomings of representational thinking, major differences still exist. By clarifying these differences, Olson counters the tendency to overtly assert or covertly imply that postmodern and Zen philosophies are moving in the same direction. Some postmodern thinkers and Zen Buddhist philosophers share common philosophical ground with regard to a mutual philosophical attack and attempt to overcome the perceived shortcomings of the representational mode of thinking that conceives of the mind like a mirror and assumes a correspondence between appearance and reality that is supported by a metaphysical structure.

Download or read book Everything All the Time Everywhere written by Stuart Jeffries and published by Verso Books. This book was released on 2021-10-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical new history of a dangerous idea Post-Modernity is the creative destruction that has shattered our present times into fragments. It dynamited modernism which had dominated the western world for most of the 20th century. Post-modernism stood for everything modernism rejected: fun, exuberance, irresponsibility. But beneath its glitzy surface, post-modernism had a dirty secret: it was the fig leaf for a rapacious new kind of capitalism. It was also the forcing ground of the 'post truth', by means of which western values got turned upside down. But where do these ideas come from and how have they impacted on the world? In his brilliant history of a dangerous idea, Stuart Jeffries tells a narrative that starts in the early 1970s and continue to today. He tells this history through a riotous gallery that includes David Bowie, the Ipod, Frederic Jameson, the demolition of Pruit-Igoe, Madonna, Post-Fordism, Jeff Koon's 'Rabbit', Deleuze and Guattari, the Nixon Shock, The Bowery series, Judith Butler, Las Vegas, Margaret Thatcher, Grand Master Flash, I Love Dick, the RAND Corporation, the Sex Pistols, Princess Diana, the Musee D'Orsay, Grand Theft Auto, Perry Anderson, Netflix, 9/11 We are today scarcely capable of conceiving politics as a communal activity because we have become habituated to being consumers rather than citizens. Politicians treat us as consumers to whom they must deliver. Can we do anything else than suffer from buyer's remorse?

Download or read book Studying Management Critically written by Mats Alvesson and published by SAGE. This book was released on 2003-08-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: `An excellent source for graduate students, especially in the field of human resource development, who are exploring areas for future research of a critical nature′ - Adult Education Quarterly Drawing upon a range of influential contemporary movements in the social sciences, primarily upon critical traditions, such as the Critical Theory of the Frankfurt School, this text provides a wide ranging analysis of management and its various specialisms. The book offers critical understandings of key areas of management theory and practice such as accounting, strategic management, marketing, business ethics and environmental management. It also examines the relations between power and discursive practices in the modern corporation; the role of architecture as a repressive and emancipatory force in organizations; gender and organizations and critical methodology for organizational research. Key issues of power/knowledge relations across these areas are addressed and new agendas both for these fields and for management studies as a whole are introduced. Contributing authors include: Mats Alvesson, Gibson Burrell, David Cooper, Karen Dale, Stan Deetz, Linda Forbes, John Forester, John Jermier, David Levy, Joanne Martin, Glenn Morgan, Martin Parker, Mike Power, Richard Loughlin and Hugh Willmott