Download or read book Political Marketing in Nigeria written by Okonkwo Onuigbo and published by . This book was released on 2008 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Download or read book Political Spiritualities written by Ruth Marshall and published by University of Chicago Press. This book was released on 2009-08-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: After an explosion of conversions to Pentecostalism over the past three decades, tens of millions of Nigerians now claim that “Jesus is the answer.” But if Jesus is the answer, what is the question? What led to the movement’s dramatic rise and how can we make sense of its social and political significance? In this ambitiously interdisciplinary study, Ruth Marshall draws on years of fieldwork and grapples with a host of important thinkers—including Foucault, Agamben, Arendt, and Benjamin—to answer these questions. To account for the movement’s success, Marshall explores how Pentecostalism presents the experience of being born again as a chance for Nigerians to realize the promises of political and religious salvation made during the colonial and postcolonial eras. Her astute analysis of this religious trend sheds light on Nigeria’s contemporary politics, postcolonial statecraft, and the everyday struggles of ordinary citizens coping with poverty, corruption, and inequality. Pentecostalism’s rise is truly global, and Political Spiritualities persuasively argues that Nigeria is a key case in this phenomenon while calling for new ways of thinking about the place of religion in contemporary politics.
Download or read book Political Propaganda Advertising and Public Relations Emerging Research and Opportunities written by Kavo?lu, Samet and published by IGI Global. This book was released on 2019-10-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Download or read book Contemporary Nigerian Politics written by A. Carl LeVan and published by Cambridge University Press. This book was released on 2019-01-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2015, Nigeria's voters cast out the ruling People's Democratic Party (PDP). Here, A. Carl LeVan traces the political vulnerability of Africa's largest party in the face of elite bargains that facilitated a democratic transition in 1999. These 'pacts' enabled electoral competition but ultimately undermined the party's coherence. LeVan also crucially examines the four critical barriers to Nigeria's democratic consolidation: the terrorism of Boko Haram in the northeast, threats of Igbo secession in the southeast, lingering ethnic resentments and rebellions in the Niger Delta, and farmer-pastoralist conflicts. While the PDP unsuccessfully stoked fears about the opposition's ability to stop Boko Haram's terrorism, the opposition built a winning electoral coalition on economic growth, anti-corruption, and electoral integrity. Drawing on extensive interviews with a number of politicians and generals and civilians and voters, he argues that electoral accountability is essential but insufficient for resolving the representational, distributional, and cultural components of these challenges.
Download or read book New Media Influence on Social and Political Change in Africa written by Olorunnisola, Anthony A. and published by IGI Global. This book was released on 2013-06-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: While transitioning from autocracy to democracy, media in Africa has always played an important role in democratic and non-democratic states; focusing on politicians, diplomats, activists, and others who work towards political transformations. New Media Influence on Social and Political Change in Africa addresses the development of new mass media and communication tools and its influence on social and political change. While analyzing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.
Download or read book Global Perspectives on the Impact of Mass Media on Electoral Processes written by Aririguzoh, Stella Amara and published by IGI Global. This book was released on 2021-03-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.
Download or read book Understanding Modern Nigeria written by Toyin Falola and published by Cambridge University Press. This book was released on 2021-06-24 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the politics and society of post-colonial Nigeria, highlighting the key themes of ethnicity, democracy, and development.
Download or read book The Spot written by Edwin Diamond and published by MIT Press. This book was released on 1992 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
Download or read book Why Organised Violence Thrives in Nigeria written by Ebimboere Seiyefa and published by Cambridge Scholars Publishing. This book was released on 2020-01-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most of its history, Nigeria has witnessed sporadic episodes of insecurity; a phenomenon traditionally manifested in political, electoral, religious and ethnic violence, and, more recently, terrorism. This book investigates the core issues that have led to, and shaped the development and sustenance of, organised political violence in Nigeria. Focusing on elite political culture and State governance, it examines important elements of the socio-political environment, including zero-sum politics, identity politics, and the politicisation of social cleavages. As such, it represents an invaluable resource on the issue of organised political violence too often glossed over in research on insecurity in Nigeria. Scholars in security studies and national security policy analysts will find this text enlightening.
Download or read book Handbook of Research on Politics in the Computer Age written by Solo, Ashu M. G. and published by IGI Global. This book was released on 2019-08-30 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and particularly the Internet have caused many changes in the realm of politics. Aspects of engineering, computer science, mathematics, or natural science can be applied to politics. Politicians and candidates use their own websites and social network profiles to get their message out. Revolutions in many countries in the Middle East and North Africa have started in large part due to social networking websites such as Facebook and Twitter. Social networking has also played a role in protests and riots in numerous countries. The mainstream media no longer has a monopoly on political commentary as anybody can set up a blog or post a video online. Now, political activists can network together online. The Handbook of Research on Politics in the Computer Age is a pivotal reference source that serves to increase the understanding of methods for politics in the computer age, the effectiveness of these methods, and tools for analyzing these methods. The book includes research chapters on different aspects of politics with information technology, engineering, computer science, or math, from 27 researchers at 20 universities and research organizations in Belgium, Brazil, Cape Verde, Egypt, Finland, France, Hungary, Italy, Mexico, Nigeria, Norway, Portugal, and the United States of America. Highlighting topics such as online campaigning and fake news, the prospective audience includes, but is not limited to, researchers, political and public policy analysts, political scientists, engineers, computer scientists, political campaign managers and staff, politicians and their staff, political operatives, professors, students, and individuals working in the fields of politics, e-politics, e-government, new media and communication studies, and Internet marketing.
Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Download or read book The Pan African Nation written by Andrew Apter and published by University of Chicago Press. This book was released on 2008-10-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Nigeria hosted the Second World Black and African Festival of Arts and Culture (FESTAC) in 1977, it celebrated a global vision of black nationhood and citizenship animated by the exuberance of its recent oil boom. Andrew Apter's The Pan-African Nation tells the full story of this cultural extravaganza, from Nigeria's spectacular rebirth as a rapidly developing petro-state to its dramatic demise when the boom went bust. According to Apter, FESTAC expanded the horizons of blackness in Nigeria to mirror the global circuits of its economy. By showcasing masks, dances, images, and souvenirs from its many diverse ethnic groups, Nigeria forged a new national culture. In the grandeur of this oil-fed confidence, the nation subsumed all black and African cultures within its empire of cultural signs and erased its colonial legacies from collective memory. As the oil economy collapsed, however, cultural signs became unstable, contributing to rampant violence and dissimulation. The Pan-African Nation unpacks FESTAC as a historically situated mirror of production in Nigeria. More broadly, it points towards a critique of the political economy of the sign in postcolonial Africa.
Download or read book Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy written by Baporikar, Neeta and published by IGI Global. This book was released on 2020-06-26 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerging. Circular economy and studies related to it have gained worldwide attention, as it seems to be an effective alternative economic system. Naturally, the circular economy will impact enterprises and will shift how entrepreneurship development and entrepreneurial opportunities are perceived, developed, and resourced. The Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy is a collection of pioneering research that advances the understanding of entrepreneurship development, identifies the opportunities, and manages the entrepreneurship development, policies, and programs in order to further a circular economy. In addition to entrepreneurship development and entrepreneurial opportunities, the book will cover and discuss a number of other factors necessary for a successful transformation, such as entrepreneurship and innovation, entrepreneurship and change, and entrepreneurship education. While highlighting topics including consumer consumption, knowledge management, and linear economics, this book is ideally designed for entrepreneurs, small business owners, managers, consultants, organization development specialists, policymakers, researchers, industry experts, academicians, and students.
Download or read book The Nigerian Rice Economy written by Kwabena Gyimah-Brempong and published by University of Pennsylvania Press. This book was released on 2016-08-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Nigerian Rice Economy the authors assess three options for reducing this dependency - tariffs and other trade policies; increasing domestic rice production; and improving post-harvest rice processing and marketing - and identify improved production and post-harvest activities as the most promising. These options however, will require substantially increased public investments in a variety of areas, including research and development, basic infrastructure (for example, irrigation, feeder roads, and electricity), and rice milling technologies.
Download or read book Funding of Political Parties and Election Campaigns written by Julie Ballington and published by . This book was released on 2003 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a general description of the different models of political finance regulations and analyses the relationship between party funding and effective democracy. The most important part of the book is an extensive matrix on political finance laws and regulations for about 100 countries. Public funding regulations, ceilings on campaign expenditure, bans on foreign donations and enforcing an agency are some of the issues covered in the study. Includes regional studies and discusses how political funding can affect women and men differently, and the delicate issue of monitoring, control and enforcement of political finance laws.
Download or read book Class Ethnicity and Democracy in Nigeria written by Larry Diamond and published by Syracuse University Press. This book was released on 1988-08-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overthrow in January 1966 of Nigeria’s First Republic erased what had been regarded as perhaps the most promising prospect for liberal democracy in post-colonial Africa. Marking the sweeping failure of parliamentary institutions across a continent of new nations, it accelerated the slide into a ghastly civil war. Class, Ethnicity and Democracy is the first scholarly study to analyze the evolution, decay, and failure of Nigeria’s First Republic and to weigh this crucial experience against theories of the conditions for stable democratic government. Rejecting explanations that focus on political culture, political institutions, or ethnic competition and conflict, Larry Diamond identifies the root of Nigeria’s democratic failure in the interrelationship between class, ethnic and state structures. This led the emergent dominant class in each region to mobilize and exploit ethnicity and to trample the democratic process in furious competition for state control, since that control was the primary means for accumulating wealth and consolidating class dominance. Tracing the polarization of conflict and the erosion of legitimacy through five major crises, Diamond presents a new methodology for analyzing the persistence and failure of democracies and points to the relationship between state and society as a crucial determinant of the possibility for liberal democracy.
