Download or read book Policy Implications Derived from a Coorientational Evaluation of the Communications Environment of a Natural Resources Agency and Its Citizen Clientele written by John N. Trent and published by . This book was released on 1981 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Baseline Data for a Coorientational Approach to Evaluation of Changes Produced by a Sustainable Agricultural Demonstration Program written by Benami Bacaltchuk and published by . This book was released on 1993 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Masters Abstracts International written by and published by . This book was released on 1989 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Intercultural Competence written by Darla K. Deardorff and published by SAGE. This book was released on 2009-08-31 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing chapters by some of the world's leading experts and scholars on the subject, this book provides a broad context for intercultural competence. Including the latest research on intercultural models and theories, it presents guidance on assessing intercultural competence through the exploration of key assessment principles.
Download or read book Encyclopedia of Communication Theory written by Stephen W. Littlejohn and published by SAGE. This book was released on 2009-08-18 with total page 1193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Download or read book Public Relations Ethics written by Philip M. Seib and published by Wadsworth Publishing Company. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Download or read book Cultural Competence in Higher Education written by Tiffany Puckett and published by Emerald Group Publishing. This book was released on 2020-09-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers teaching cultural competence in colleges and universities across the United States, providing a comprehensive reference for instructors, researchers, and other stakeholders who are looking for material that will assist them in working to prepare students to become culturally competent.
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Download or read book Public Relations Today written by Glen T. Cameron and published by Allyn & Bacon. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: Managing Competition and Conflict is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today's modern public relations practice . Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one's client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the "real-world" of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.
Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Download or read book Learning and Expanding with Activity Theory written by Anna Lisa Sannino and published by Cambridge University Press. This book was released on 2009-08-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection about cultural-historical activity theory as it has been developed and applied by Yrjö Engeström. The work of Engeström is both rooted in the legacy of Vygotsky and Leont'ev and focuses on current research concerns that are related to learning and development in work practices. His publications cross various disciplines and develop intermediate theoretical tools to deal with empirical questions. In this volume, Engeström's work is used as a springboard to reflect on the question of the use, appropriation, and further development of the classic heritage within activity theory. The book is structured as a discussion among senior scholars, including Y. Engeström himself. The work of the authors pushes on classical activity theory to address pressing issues and critical contradictions in local practices and larger social systems.
Download or read book Understanding Organizations written by Charles R. Bantz and published by . This book was released on 1993 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Organizational Entry written by John P. Wanous and published by Addison Wesley Publishing Company. This book was released on 1980 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
