Download or read book Podcast Academy The Business Podcasting Book written by Michael Geoghegan and published by CRC Press. This book was released on 2012-07-26 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Download or read book Seventh Grade Vs the Galaxy written by Joshua S. Levy and published by Carolrhoda Books. This book was released on 2019 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the year 2299, seventh-grader Jack and his classmates find themselves in hostile alien territory after Jack accidentally launches their rickety public schoolship light years away from home.

Download or read book Big Podcast Grow Your Podcast Audience Build Listener Loyalty and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

Download or read book Podcasting written by Jeremy Wade Morris and published by John Wiley & Sons. This book was released on 2024-05-31 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting burst onto the media landscape in the early 2000s. At the time, there were hopes it might usher in a new wave of amateur and professional cultural production and represent an alternate model for how to produce, share, circulate and experience new voices and perspectives. Twenty years later, podcasting is at a critical juncture in its young history: a moment where the early ideals of open standards and platform-neutral distribution are giving way to services that prioritize lean-back listening and monetizable media experiences. This book provides an accessible and comprehensive account of one of digital media’s most vibrant formats. Focusing on the historical changes shaping podcasts as a media format, the book explores the industrial, technological and cultural components of podcasting alongside case studies of various podcasts, industry publications, and streaming audio platforms (e.g. Spotify, Google and Apple Podcasts). Jeremy Morris argues that as streaming platforms push to make podcasting more industrialized, accessible, user-friendly and similar to other audio media like music or audiobooks, they threaten podcasting’s early, though always unrealized, promises. This is the go-to introduction for students and researchers of media, communication and cultural studies, as well as readers who enjoy making and listening to podcasts.

Download or read book Secret of the Storm written by Beth McMullen and published by Simon and Schuster. This book was released on 2022-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seekers of the Wild Realm meets My Diary from the Edge of the World in this poignant and “action-packed” (School Library Journal) story of a lonely girl who befriends a kitten that might be much more—the first in a new series from author of Mrs. Smith’s Spy School for Girls, Beth McMullen! Twelve-year-old Cassie King’s father always told her the universe was on her side. All she had to do was work hard and things would go her way. But then Cassie’s father died, her mom retreated into herself, and her best friend traded her in for the popular crowd at school. The only thing Cassie still has is the volunteer work she does at the local library, a place where she can leave her troubles behind. Unfortunately, classmate and school outcast Joe Robinson is always there doing the same thing. One day, while Cassie and Joe are leaving the library, a bizarre storm hits, trapping them in a narrow alley. In the storm’s aftermath, Cassie discovers a bedraggled little kitten abandoned in a smelly dumpster. Cassie feels an immediate connection to the kitten and takes him home. But the kitten—who Cassie names Albert—is a little odd, with impossible strength and agility for a creature his size. At one point, Cassie swears she sees plumes of smoke rising from his water bowl, and one afternoon, while Albert is alone in her room, a strange symbol appears on the closet door. With new friend Joe’s help, Cassie figures out the symbol is a map. But a map to what? The friends soon discover that Albert is much more than he appears and is in grave danger. He needs Cassie’s help in ways she never could have imagined. Keeping him safe is the first thing Cassie has believed in for a long time. But is she strong enough to face down a sinister enemy moving ever closer and protect everything she loves?

Download or read book The School of Greatness written by Lewis Howes and published by Rodale. This book was released on 2015-10-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister’s couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches’ advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host. In The School of Greatness, Howes shares the essential tips and habits he gathered in interviewing “the greats” on his wildly popular podcast of the same name. In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within. The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives. A framework for personal development, The School of Greatness gives you the tools, knowledge, and actionable resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness “professors” and his own experiences to teach you how to create a vision, develop hustle, and use dedication, mindfulness, joy, and love to reach goals. His lessons and practical exercises prove that anyone is capable of achieving success and that we can all strive for greatness in our everyday lives.

Download or read book Podcast Solutions written by Michael W. Geoghegan and published by Apress. This book was released on 2008-03-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Download or read book Podcasting for Profit written by Leesa Barnes and published by Maximum Press. This book was released on 2007-09 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a plan for using the fast-growing world of video and audio podcasting, to promote a business and turn a profit.

Download or read book NPR s Podcast Start Up Guide written by Glen Weldon and published by Random House. This book was released on 2024-06-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

Download or read book Best Pick written by John Dorney and published by Rowman & Littlefield. This book was released on 2022-02-15 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of motion pictures through the lens of the Academy Awards, the Best Picture winners, and the box-office contenders. In Best Pick: A Journey through Film History and the Academy Awards, John Dorney, Jessica Regan, and Tom Salinsky provide a captivating decade-by-decade exploration of the Oscars. For each decade, they examine the making of classic films, trends and innovations in cinema, behind-the-scenes scandals at the awards ceremony, and who won and why. Twenty films are reviewed in-depth, alongside ten detailed “making-of” accounts and capsule reviews of every single Best Picture winner in history. In addition, each Best Picture winner is carefully scrutinized to answer the ultimate question: “Did the Academy get it right?” Full of wonderful stories, cogent analysis, and fascinating insights, Best Pick is a witty and enthralling look at the people, politics, movies, and trends that have shaped our cinematic world.

Download or read book How to Create a Podcast written by Sergio Rijo and published by SERGIO RIJO. This book was released on 2023-09-19 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to dive headfirst into the exciting world of podcasting? Look no further than "How to Create a Podcast: The Podcaster's Handbook for Engaging Content," your go-to resource for transforming your podcasting dreams into reality. In this comprehensive guide, you'll embark on a journey that covers every facet of podcasting, from conceptualization to audience engagement. Whether you're a complete novice looking to launch your first podcast or a seasoned podcaster seeking to enhance your skills, this handbook is your indispensable companion. You'll start with the basics, exploring the podcasting boom and the immense power of audio as a medium. Discover how to identify your podcasting niche, conduct market research, and narrow down your focus to create content that captivates your target audience. Planning is key, and this handbook will guide you through setting clear goals, defining your audience, and crafting a compelling podcast concept that keeps listeners coming back for more. Learn about essential podcasting equipment, from microphones and headphones to recording and editing software, even on a budget. Crafting engaging content is an art, and you'll delve into storytelling techniques, episode structuring, and the importance of scripting to ensure your episodes resonate with your audience. Whether you're recording in a professional studio or a makeshift home setup, gain valuable insights into creating high-quality audio content. Editing and production are the finishing touches that polish your podcast to perfection. Explore the basics of editing, adding music and sound effects, and elevating your audio quality. Dive into the world of branding, from podcast artwork and logos to crafting a memorable name and consistent brand identity. Once your podcast is ready, learn about hosting and distribution, submitting to podcast directories, and mastering RSS feeds and syndication. Engaging your audience is vital, and you'll discover strategies for social media promotion, building a website, and harnessing the power of email marketing. Monetization is a significant aspect of podcasting, and this handbook offers insights into sponsorships, advertisements, crowdfunding, donations, and selling merchandise to turn your passion into profit. Measure your podcast's success through analytics, listener feedback, and surveys, and adjust your strategy for continuous improvement. Avoid common pitfalls like copyright and licensing issues, burnout, and dealing with negative feedback, and stay inspired by maintaining enthusiasm, exploring collaboration opportunities, and engaging with podcasting communities. Ethics in podcasting is essential, and you'll learn about integrity in content creation, handling controversial topics, and ethical marketing practices. Dive into the future of podcasting, exploring emerging technologies, the evolution of the medium, and how to prepare for change. Real-life success stories and lessons from top podcasters provide valuable insights into what sets them apart in the podcasting landscape. Discover the secrets behind their authenticity, consistency, and innovation. As you venture into podcasting as a business, this handbook offers guidance on legal and tax considerations, as well as strategies for scaling your operation. Explore public speaking and live events, writing books or e-books, and expanding your podcast brand to reach new horizons. In conclusion, "How to Create a Podcast: The Podcaster's Handbook for Engaging Content" is your comprehensive guide to conquering the world of podcasting. It's time to share your passion, creativity, and stories with the world. Let this handbook be your compass on your podcasting journey, and may your voice resonate far and wide in the captivating realm of audio storytelling.

Download or read book Producing Video Podcasts written by Richard Harrington and published by CRC Press. This book was released on 2012-08-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video production pros join the podcast bandwagon with this concise, tailored information on how to creatively adapt their skills to this unique new medium.

Download or read book The Power of Podcasting written by Siobhàn McHugh and published by Columbia University Press. This book was released on 2022-10-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now two decades old, podcasting is an exuberant medium where new voices can be found every day. As a powerful communications tool that is largely unregulated and unusually accessible, this influential medium is attracting scholarly scrutiny across a range of fields, from media and communications to history, criminology, and gender studies. Hailed for intimacy and authenticity in an age of mistrust and disinformation, podcasts have developed fresh models for storytelling, entertainment, and the casual imparting of knowledge. Podcast hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms, but can also be leveraged for community, niche, and public-interest purposes. In The Power of Podcasting, award-winning narrative podcast producer and leading international audio scholar Siobhán McHugh dissects the aesthetics and appeal of podcasts and reveals the remarkable power of the audio medium to build empathy and connection via voice and sound. Drawing on internationally acclaimed podcasts she helped produce (The Greatest Menace, The Last Voyage of the Pong Su, Phoebe’s Fall), she blends practical insights into making complex narrative podcasts and chatcasts or conversational shows with critical analysis of the art and history of audio storytelling. She also surveys the emerging canon of podcast formats. Grounded in concepts from the affective power of voice to the choreography of sound and packed with case studies and insider tips from McHugh’s decades of experience, this richly storied book immerses readers in the enthralling possibilities of the world of sound.

Download or read book Toyota Kata Managing People for Improvement Adaptiveness and Superior Results written by Mike Rother and published by McGraw Hill Professional. This book was released on 2009-09-04 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress—and what it takes to make it a real part of your culture." —Jeffrey K. Liker, bestselling author of The Toyota Way "[Toyota Kata is] one of the stepping stones that will usher in a new era of management thinking." —The Systems Thinker "How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way." —James P. Womack, Chairman and Founder, Lean Enterprise Institute "Practicing the improvement kata is perhaps the best way we've found so far for actualizing PDCA in an organization." —John Shook, Chairman and CEO, Lean Enterprise Institute This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines--called kata--that power its success with continuous improvement and adaptation. The book also reaches beyond Toyota to explain issues of human behavior in organizations and provide specific answers to questions such as: How can we make improvement and adaptation part of everyday work throughout the organization? How can we develop and utilize the capability of everyone in the organization to repeatedly work toward and achieve new levels of performance? How can we give an organization the power to handle dynamic, unpredictable situations and keep satisfying customers? Mike Rother explains how to improve our prevailing management approach through the use of two kata: Improvement Kata--a repeating routine of establishing challenging target conditions, working step-by-step through obstacles, and always learning from the problems we encounter; and Coaching Kata: a pattern of teaching the improvement kata to employees at every level to ensure it motivates their ways of thinking and acting. With clear detail, an abundance of practical examples, and a cohesive explanation from start to finish, Toyota Kata gives executives and managers at any level actionable routines of thought and behavior that produce superior results and sustained competitive advantage.

Download or read book The Assistant Principal 50 written by Baruti K. Kafele and published by ASCD. This book was released on 2020-05-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're an Assistant Principal. Whatever your status—the sole AP in your school, one of two or more APs in your school, a career AP, an AP aspiring to the principalship—yours is one of the most misunderstood and underutilized positions in education. Positioned between teachers and the principal, you are an instructional leader. However, you are not the leader of the school. Therefore, you must carefully navigate your way to ensure that you thrive in your role without "stepping on the toes" of your principal. In The Assistant Principal 50, award-winning, four-time principal Baruti Kafele presents reflective questions that encompass the breadth and depth of the assistant principalship—from finding your leadership "lane" to thriving and being an asset to your principal. Kafele infuses the book (which also includes guidance and insights for principals and aspiring assistant principals) from beginning to end with personal anecdotes and accounts of both failures and successes from his years as an assistant principal. He arms you with tools and insights that will drive you to view the assistant principalship as critical to the climate and culture of your school as well as to student achievement. You, assistant principal, play a critical role in your school's success. The questions that Kafele asks you to consider will aid you as you hone your leadership skills toward becoming an effective leader in your school.

Download or read book Shifting the Balance 3 5 written by Katie Cunningham and published by . This book was released on 2023-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much anticipated follow-up to their groundbreaking book, Shifting the Balance: 6 Ways to Bring the Science of Reading into the Balanced Literacy Classroom, authors Jan Burkins and Kari Yates, together with co-author Katie Cunningham, extend the conversation in Shifting the Balance 3-5: 6 Ways to Bring the Science of Reading into the Upper Elementary Classroom. This new text is built in mind specifically for grades 3-5 teachers around best practices for the intermediate classroom. Shifting the Balance 3-5 introduces six more shifts across individual chapters that: Zoom in on a common (but not-as helpful-as-we-had-hoped) practice to reconsider Untangle a number of "misunderstandings" that have likely contributed to the use of the common practice Propose a more science-aligned shift to the current practice Provide solid scientific research to support the revised practice Offer a collection of high-leverage, easy-to-implement instructional routines to support the shift to more brain-friendly instruction The authors offer a refreshing approach that is respectful, accessible, and practical - grounded in an earnest commitment to building a bridge between research and classroom practice. As with the first Shifting the Balance, they aim to keep students at the forefront of reading instruction.