Download or read book The Playbook written by Jennifer Jacquet and published by Penguin UK. This book was released on 2022-07-12 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.
Download or read book The Playbook written by Kwame Alexander and published by HarperCollins. This book was released on 2017-02-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspirational two-color book full of poetry and inspiring lessons about the rules of life, Newbery Medal–winning Kwame Alexander shares his own poetic and uplifting words plus quotes from all-star athletes like Stephen Curry and Venus Williams and other wonderfully influential figures like Sonia Sotomayor and Michelle Obama. What can we imagine for our lives? What if we were the star players, moving and grooving through the game of life? What if we had our own rules of the game to help us get what we want, what we aspire to, what will enrich our lives? Illustrated with photographs by Thai Neave, The Playbook is intended to provide inspiration on the court of life. Each rule contains wisdom from inspiring athletes and role models such as Nelson Mandela, Serena Williams, LeBron James, Carli Lloyd, Steph Curry, and Michelle Obama. Kwame Alexander also shares his own stories of overcoming obstacles and winning games in this motivational and inspirational book for readers of any age and for anyone needing a little bit of encouragement. You gotta know the rules to play the game. Ball is life. Take it to the hoop. Soar.
Download or read book The Book Direct Playbook written by Mark Simpson and published by . This book was released on 2022-02-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!
Download or read book The Playbook written by Barney Stinson and published by Simon and Schuster. This book was released on 2012-12-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: It. Is. On. From the pen of the prolific (and bestselling) author Barney Stinson comes the indispensable guide for every Bro looking to score with The Ladies. Featuring the famous plays including: -The Lorenzo Von Matterhorn -Mrs. Stinsfire -The Ted Mosby -The Time Traveller -The 'SNASA' -The Scuba Diver -The 'He's Not Coming' … and other greatest hits from Barney Stinson's secretPlaybookof legendary moves. So suit up and get ready to be schooled in awsomeness.
Download or read book The Silver Linings Playbook written by Matthew Quick and published by Sarah Crichton Books. This book was released on 2010-04-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller, The Silver Linings Playbook was adapted into the Oscar-winning movie starring Bradley Cooper and Jennifer Lawrence. It tells the riotous and poignant story of how one man regains his memory and comes to terms with the magnitude of his wife's betrayal. During the years he spends in a neural health facility, Pat Peoples formulates a theory about silver linings: he believes his life is a movie produced by God, his mission is to become physically fit and emotionally supportive, and his happy ending will be the return of his estranged wife, Nikki. When Pat goes to live with his parents, everything seems changed: no one will talk to him about Nikki; his old friends are saddled with families; the Philadelphia Eagles keep losing, making his father moody; and his new therapist seems to be recommending adultery as a form of therapy. When Pat meets the tragically widowed and clinically depressed Tiffany, she offers to act as a liaison between him and his wife, if only he will give up watching football, agree to perform in this year's Dance Away Depression competition, and promise not to tell anyone about their "contract." All the while, Pat keeps searching for his silver lining. In this brilliantly written debut novel, Matthew Quick takes us inside Pat's mind, deftly showing us the world from his distorted yet endearing perspective. The result is a touching and funny story that helps us look at both depression and love in a wonderfully refreshing way.
Download or read book Ansible Playbook Essentials written by Gourav Shah and published by Packt Publishing Ltd. This book was released on 2015-08-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design automation blueprints using Ansible's playbooks to orchestrate and manage your multi-tier infrastructure About This Book Get to grips with Ansible's features such as orchestration, automatic node discovery, and data encryption Create data-driven, modular and reusable automation code with Ansible roles, facts, variables, and templates A step-by-step approach to automating and managing system and application configurations effectively using Ansible's playbooks Who This Book Is For If you are a systems or automation engineer who intends to automate common infrastructure tasks, deploy applications, and use orchestration to configure systems in a co-ordinated manner, then this book is for you. Some understanding of the Linux/UNIX command line interface is expected. What You Will Learn Write simple tasks and plays Organize code into a reusable, modular structure Separate code from data using variables and Jinja2 templates Run custom commands and scripts using Ansible's command modules Control execution flow based on conditionals Integrate nodes and discover topology information about other nodes in the cluster Encrypt data with ansible-vault Create environments with isolated configurations to match application development workflow Orchestrate infrastructure and deploy applications in a coordinated manner In Detail Ansible combines configuration management, orchestration, and parallel command execution into a single tool. Its batteries-included approach and built-in module library makes it easy to integrate it with cloud platforms, databases, and notification services without requiring additional plugins. Playbooks in Ansible define the policies your systems under management enforce. They facilitate effective configuration management rather than running ad hoc scripts to deploy complex applications. This book will show you how to write a blueprint of your infrastructure encompassing multi-tier applications using Ansible's playbooks. Beginning with the basic concepts such as plays, tasks, handlers, inventory, and the YAML syntax that Ansible uses, you will see how to organize your code into a modular structure. Building on this, you will master techniques to create data-driven playbooks with variables, templates, logical constructs, and encrypted data. This book will also take you through advanced clustering concepts such as discovering topology information, managing multiple environments, and orchestration. By the end of this book, you will be able to design solutions to your automation and orchestration problems using playbooks quickly and efficiently. Style and approach This book follows a step-by-step approach, with the concepts explained in a conversational and easy-to-follow style. Each topic is explained sequentially in the process of creating a course. A comprehensive explanation of the basic and advanced features of Ansible playbooks is also included.
Download or read book The Sales Professionals Playbook written by Nathan Jamail and published by eBookIt.com. This book was released on 2011-09-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a professional sales person is a noble profession. Professional sales people help individuals and organizations make some of the most important decisions. Success in sales takes talent, skills, discipline, practice and, most importantly, honesty with a genuine concern for the client. Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success in their selling. From prospecting for new clients to establishing likability, trust and influence with clients, The Sales Professional's Playbook focuses on how to help sales professionals take their sales from poor or mediocre to surpassing limitless expectations. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career. The Sales Professional's Playbook is a book written for sales professionals - designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined takes a sales professional who is willing to prepare and practice, which allows persuasion to be a thing of the past. Mastering these professional selling skills will: * Improve confidence * Improve skills and abilities * Improve professionalism * Increase sales and profits Being a professional sales person is hard work but, more importantly, very rewarding. Don't wait for something to happen or someone to do something. Take control of your success and make the call!
Download or read book The Distance Learning Playbook Grades K 12 written by Douglas Fisher and published by Corwin Press. This book was released on 2020-06-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective teaching is effective teaching, no matter where it occurs The pandemic teaching of mid-2020 was not really distance learning, but rather crisis teaching. But starting now, teachers have the opportunity to prepare for distance learning with purpose and intent—using what works best to accelerate students’ learning all the while maintaining an indelible focus on equity. Harnessing the insights and experience of renowned educators Douglas Fisher, Nancy Frey, and John Hattie, The Distance Learning Playbook applies the wisdom and evidence of VISIBLE LEARNING® research to understand what works best with distance learning. Spanning topics from teacher-student relationships, teacher credibility and clarity, instructional design, assessments, and grading, this comprehensive playbook details the research- and evidence-based strategies teachers can mobilize to deliver high- impact learning in an online, virtual, and distributed environment. This powerful guide includes: Learning Intentions and Success Criteria for each module to track your own learning and model evidence-based teacher practices for meaningful learning A diversity of instructional approaches, including direct instruction, peer learning, and independent work that foster student self-regulation and move learning to deep and transfer levels Discussion of equity challenges associated with distance learning, along with examples of how teachers can work to ensure that equity gains that have been realized are not lost. Special guidance for teachers of young children who are learning from a distance Videos of the authors and teachers discussing a wide variety of distance learning topics Space to write and reflect on current practices and plan future instruction The Distance Learning Playbook is the essential hands-on guide to preparing and delivering distance learning experiences that are truly effective and impactful. To purchase from an Authorized Corwin Distributor click here. A Spanish translation of the Distance Learning Playbook, Grades K-12, Aprendizaje a Distancia Guia, Guia de Preescolar a Bachillerator, can be purchased by contacting Irene Yepez from Editorial Trillas at [email protected].
Download or read book The Startup Playbook written by Rajat Bhargava and published by John Wiley & Sons. This book was released on 2020-06-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." —Amazon Reviewer
Download or read book The Mathematics Playbook written by John Almarode and published by Corwin Press. This book was released on 2024-03-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Guide to Engaging and Effective Math Instruction With the latest research on what works best in teaching and learning, The Mathematics Playbook is your comprehensive guide to enhancing mathematics teaching and learning. With a focus on fostering equity and maximizing student learning, the authors provide practical modules that integrate the latest research on effective teaching practices, and answer four critical questions: How do we foster, nurture, and sustain mathematics learning? How do we ensure all learners have equity of access and opportunity? What are the non-negotiables in a high-quality mathematics task? How do we know if learners really "get it"? Through real-life examples and an emphasis on self-assessment and reflection, this playbook empowers you to create engaging and impactful learning experiences in mathematics.
Download or read book The Success Criteria Playbook written by John Almarode and published by Corwin Press. This book was released on 2021-02-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provide students a clear view of what success looks like for any process, task, or product. What does success look like for your students? How will they know if they have learned? This essential component of teaching and learning can be difficult to articulate but is vital to achievement for both teachers and students. The Success Criteria Playbook catapults teachers beyond learning intentions to define clearly what success looks like for every student—whether face-to-face or in a remote learning environment. Designed to be used collaboratively in grade-level, subject area teams—or even on your own—the step-by-step playbook expands teacher understanding of how success criteria can be utilized to maximize student learning and better engage learners in monitoring and evaluating their own progress. Each module is designed to support the creation and immediate implementation of high-quality, high impact success criteria and includes: • Templates that allow for guided and independent study for teachers. • Extensive STEM-focused examples from across the K-12 STEM curriculum to guide teacher learning and practice. • Examples of success criteria applied across learning domains and grades, including high school content, skills, practices, dispositions, and understandings. Ensure equity of access to learning and opportunity for all students by designing and employing high-quality, high-impact success criteria that connect learners to a shared understanding of what success looks like for any given learning intention.
Download or read book The Bro Code written by Barney Stinson and published by Barney Stinson. This book was released on 2009-10-01 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Author Barney Stinson is an awesome dude who lives in New York City and appears weekly on the hit CBS show How I Met Your Mother. Matt Kuhn is one of the coolest staff writers for How I Met Your Mother and helps write Barney’s Blog on the show’s website. He lives in Los Angeles, California. Everyone's life is governed by an internal code of conduct. Some call it morality. Others call it religion. But Bros in the know call this holy grail The Bro Code. Historically a spoken tradition passed from one generation to the next, the official code of conduct for Bros appears here in its published form for the first time ever. By upholding the tenets of this sacred and legendary document, any dude can learn to achieve Bro-dom.
Download or read book Dad s Playbook written by Tom Limbert and published by Chronicle Books. This book was released on 2012-04-06 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of inspirational quotes for dads, from some of the greatest coaches in sports history. Dads do what the best coaches do: They motivate, mentor, discipline, and love. This playbook collects more than one hundred moving quotes form the greatest coaches of all time. Author Tom Limbert then takes their wisdom and applies it to the game of fatherhood. With a foreword by Hall of Fame Quarterback Steve Young and quotes from John Madden, Vince Lombardi, Tommy Lasorda, Phil Jackson, and many more legends, dads will find a wealth of inspiration in these pages.
Download or read book The Direct to Consumer Playbook written by Mike Stevens and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Download or read book The Trading Playbook written by Michael Gouvalaris and published by Harriman House Limited. This book was released on 2015-04-13 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traders have a tendency to over-complicate. Many search for the latest new indicator that will give them an edge, or a new trading strategy to deliver bigger wins. The message of The Trading Playbook is to forget all of this and concentrate on three solid foundations to improve your trading performance: Simplicity - focus on price action alone. Probabilities - take trades where the odds are in your favour. Hard work and screen time - put in the effort to build up your trading experience. Hard work and screen time is down to you, but The Trading Playbook will guide you towards simplifying your trading and thinking in terms of probabilities. Michael Gouvalaris describes two straightforward trading plans that eschew complicated indicators and focus on probable outcomes. The first of these two plans - the day trading playbook - is based around ten different daily situations that can occur in the futures market. Between these ten daily setups, every single scenario is accounted for. You are shown how to determine what day type is in progress by studying that day's open and gap, and then high probability and low probability price action for each day type are given. Alongside the ten day types, the simple technical analysis tools of support and resistance and measuring market volatility are employed. The second trading plan - the swing trading playbook - describes effective ways to identify the trend, how to find ideal spots to enter trades in the direction of the trend, and also how to identify signals that warn of potential trend failure or reversals. You will learn simple and highly effective tools for spotting high probability entries and exits for trades. Again, basic technical analysis tools are employed, including measured moves, box theory and A-B-C waves. The key benefits of both playbooks are that they give you a well-defined plan to follow. This alleviates many of the big mistakes traders make, such as over-trading and cutting winners too early, or sitting in losing trades too long. If you are on the lookout for some trading ideas to simplify your analysis and refine your approach, The Playbook is for you.
Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Download or read book The Passing Playbook written by Isaac Fitzsimons and published by Penguin. This book was released on 2022-05-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love, Simon meets Bend It Like Beckham in this feel-good contemporary romance about a trans athlete who must decide between fighting for his right to play and staying stealth. “A sharply observant and vividly drawn debut. I loved every minute I spent in this story, and I’ve never rooted harder for a jock in my life.” – New York Times bestselling author Becky Albertalli Fifteen-year-old Spencer Harris is a proud nerd, an awesome big brother, and a David Beckham in training. He's also transgender. After transitioning at his old school leads to a year of isolation and bullying, Spencer gets a fresh start at Oakley, the most liberal private school in Ohio. At Oakley, Spencer seems to have it all: more accepting classmates, a decent shot at a starting position on the boys' soccer team, great new friends, and maybe even something more than friendship with one of his teammates. The problem is, no one at Oakley knows Spencer is trans—he's passing. But when a discriminatory law forces Spencer's coach to bench him, Spencer has to make a choice: cheer his team on from the sidelines or publicly fight for his right to play, even though it would mean coming out to everyone—including the guy he's falling for.
