Download or read book Play Big Brand Bold written by Suzanne Chadwick and published by . This book was released on 2020-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place. After building a successful business and brand - post a few false starts - Suzanne shares stories and insights from her journey in life and business as well as some key lessons she's learnt along the way. As a business, branding and speaker coach, Suzanne has worked with hundreds of women in business through to corporate CEOs to support them to play bigger and brand bolder. Interviewing over 50 women one-on-one to understand what makes them tick, why they play small, what they really desire for themselves, their business, their family and their lives, Suzanne shares four key things: 1. Why we play small and the five mindset minefields that hold us back 2. How to start branding bolder 3. How to market like it's your new-found love 4. What it takes to step up to the plate and take your business from basic biscuits to got-to-have goodness This book is for those who want more, who want to be more, do more and create more impact. It's for those who want to become braver in how they go after what they want and those who want to think bigger. It's your time to step up, show up and stand out and I'm here to help you do that.
Download or read book Get Bold written by Sandy Carter and published by IBM Press. This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
Download or read book Think Big Act Bigger written by Jeffrey Hayzlett and published by Entrepreneur Press. This book was released on 2015-09-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.
Download or read book Brand New World written by Sarah J Kay and published by Create a Bold Future LLC. This book was released on 2021-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future. Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth. The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress. Brand New World explains how to: - Develop a brand vision and strategy which articulates the brand's role in creating a bold future. - Align resources to create measurable value for all stakeholders beyond financial growth. - Encourage next-generation leaders to make choices about how they lead your brand.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Play It Loud written by Sara Gilbert and published by Capstone. This book was released on 2010 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the history of music, focusing on 20th and 21st century movements in popular music, groundbreaking musicians of the time period, and how music has influenced social, political, and cultural change.
Download or read book Scrappy written by Terri L. Sjodin and published by Penguin. This book was released on 2016 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort.
Download or read book Big Bold and Beautiful written by Kierra Sheard-Kelly and published by Zonderkidz. This book was released on 2021-04-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this immersive and inspirational book, Grammy Award-nominated singer Kierra Sheard shares her hard-won advice on body positivity, spiritual self-care, goal setting, finding your joy, and living boldly in faith, empowering you to grab the life you’re meant to lead. Every one of us was born to make a difference. But do you sometimes feel overwhelmed by the things the world prioritizes, thinking you don’t match up or you don’t fit into the mold? Or do you wish you had a more supportive family, or positive role models, or access to the things you need emotionally and spiritually to keep going? Kierra Sheard sees you and will teach you how to: Identify your goals, talents, and gifts so you can survive and thrive Deal with societal expectations and focus on what really matters Truly love yourself and find out who you really are as an individual Live your faith loud and proud Inside Big, Bold, and Beautiful you’ll find: Short and easy-to-read chapters with deep advice for teens and young women on navigating life, and insightful questions to help you find your path Illustrated feature pages containing stand-alone graphics that highlight key topics for easy reference when you need a boost An ideal gift for those who need encouragement, as well as graduates getting ready for a new phase
Download or read book Play Bigger written by Al Ramadan and published by HarperCollins. This book was released on 2016-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Download or read book Life After the 30 Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Download or read book Brand Real written by Laurence Vincent and published by AMACOM. This book was released on 2012-03-28 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.
Download or read book Play Big written by Jen Welter and published by Hachette UK. This book was released on 2017-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring, gutsy handbook for success from the first woman to ever coach in the NFL When Jen Welter became a linebackers coach for the Arizona Cardinals in 2015, she was the first woman to ever break the glass sideline of the NFL. In Play Big, Welter reveals the grit that it took to be a trailblazer in the ultimate boys' club. Pre-NFL, Welter was an undersized, underestimated athlete who made sacrifice after sacrifice to achieve her football dreams -- rising to the top of women's football leagues and eventually daring to play against men twice her size. Play Big lays out how she succeeded despite the odds, through force of will and determination, revealing the wisdom Welter gained over countless setbacks and challenges. With vivid wit and candor, Play Big will coach you to do the same -- whatever your obstacles might be -- while translating Welter's hard-earned advice for cultivating true perseverance and toughness.
Download or read book Janice VanCleave s Big Book of Play and Find Out Science Projects written by Janice Pratt VanCleave and published by Turtleback Books. This book was released on 2007-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For use in schools and libraries only. A jumbo collection of science fun for young learners including experiments with magnets, exploring the world of insects, the human body, making clay and so much more. All experiments are kid-tested and use only inexpensive materials.
Download or read book Big Brands Are Watching You written by Francesca Sobande and published by Univ of California Press. This book was released on 2024-01-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Download or read book The Physics of Brand written by Aaron Keller and published by Simon and Schuster. This book was released on 2016-07-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Download or read book Creativity Inc The Expanded Edition written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Download or read book Playing Big written by Tara Mohr and published by Random House. This book was released on 2014-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "At last. At last this very important book has been written... It will empower legions of women to step into their greatness.' ELIZABETH GILBERT, author of EAT, PRAY, LOVE 'One of the most important books in my life. If you want to achieve anything, or simply be less stressed, this book will help you do it. In it you will find your voice, your ability, your self-confidence and perhaps even your mission in life. Buy it. Pass it on.' SHIRLEY CONRAN The groundbreaking book that gives every woman the practical skills they need to begin PLAYING BIG. Five years ago, Tara Mohr began to see a pattern in her work as an expert in leadership: women with tremendous talent, ideas and aspiration were not recognising their own brilliance. They felt that they were playing small' in their lives and careers and wanted to play bigger', but didn't know how. And so Tara devised a step-by-step programme for playing big from the inside out: this book is the result. Many women are aware of the changes they need to make to be more successful, but they don't know how to become that more confident woman they'd like to be. Playing Big provides real, practical to
