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EBookClubs

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Book Socially Responsible Consumption and Marketing in Practice

Download or read book Socially Responsible Consumption and Marketing in Practice written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2022-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

Book Massive Iron  The Rep Goal System

Download or read book Massive Iron The Rep Goal System written by Steve Shaw and published by Massive Iron, LLC. This book was released on 2014-07-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book of magic secrets. Instead, it’s a book that boils away the nonsense, leaving you with the mechanisms that truly drive gains. This book presents my core training philosophies and principles, and the Rep Goal System. Future books will build off these principles, and show you many other workout programs and systems that will help you to build muscle and strength. Never waste a set. That is what this book is about. My lifting philosophy is simple: When you maximize every set, you maximize every workout. When you maximize every workout, you maximize progress. It doesn't get any easier than that, does it? Nothing complicated about this approach, yet it’s not exactly something you hear talked about in the lifting industry every day.

Book Strong Curves

    Book Details:
  • Author : Bret Contreras
  • Publisher : Victory Belt Publishing
  • Release : 2013-04-02
  • ISBN : 162860235X
  • Pages : 782 pages

Download or read book Strong Curves written by Bret Contreras and published by Victory Belt Publishing. This book was released on 2013-04-02 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not your run-of-the-mill fitness book. Developed by world-renowned gluteal expert Bret Contreras, Strong Curves offers an extensive fitness and nutrition guide for women seeking to improve their physique, function, strength, and mobility. Contreras spent the last eighteen years researching and field-testing the best methods for building better butts and shapelier bodies. In Strong Curves, he offers the programs that have proven effective time and time again with his clients, allowing you to develop lean muscle, rounded glutes, and greater confidence. Each page is packed with information decoding the female anatomy, providing a better understanding as to why most fitness programs fail to help women reach their goals. With a comprehensive nutritional guide and over 200 strength exercises, this book gets women off the treadmill and furnishes their drive to achieve strength, power, and sexy curves from head to toe. Although the glutes are the largest and most powerful muscle group in the human body, they often go dormant due to lifestyle choices, leading to a flat, saggy bum. Strong Curves is the cure.

Book Yoga for Regular Guys

Download or read book Yoga for Regular Guys written by Diamond Dallas Page and published by Quirk Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there's one obstacle to selling wellness books to guys, it's this: none of them are written by professional wrestlers.In the nick of time, the one and only DDP-Diamond Dallas Page-steps out of the ring and onto the mat to offer Yoga for Regular Guys. Most yoga books marketed to men are earnest and straightforward. Yoga for Regular Guys brims with guy humour and an extremely irreverant attitude but still manages to pack in a legitimate, comprehensive and rigorous introduction to real yoga practice. The foreword is written by Rob Zombie of the band White Zombie.

Book Unlocking Creativity

Download or read book Unlocking Creativity written by Michael A. Roberto and published by John Wiley & Sons. This book was released on 2019-01-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tear down the obstacles to creative innovation in your organization Unlocking Creativity is an exploration of the creative process and how organizations can clear the way for innovation. In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes reject innovation and unconventional approaches due to misplaced allegiance to the status quo. Questioning established practices or challenging prevailing sentiments is frequently met with stiff resistance. In this climate of stifled creativity and inflexible adherence to conventional wisdom, potentially game-changing ideas are dismissed outright. Senior leaders claim to value creativity, yet often lack the knowledge to provide a creative framework. Unlocking Creativity offers effective methods and real-world examples of how the most successful organizations create cultures of innovation and experimentation. Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today’s economic landscape, this book examines how to break barriers to spark creativity and foster new ideas. This insightful and informative work allows business executives, senior managers, and organization leaders to: Recognize the six organizational mindsets that impede creativity and innovation Learn how to tear down the barriers that obstruct the creative process Create an environment that allows talented people to thrive Encourage creative collaboration in teams throughout an organization Leaders do not have to conceive innovative ideas, but rather open the path for curious and creative employees within their organization. Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions aids organizations in removing obstacles to the creative process and helps to form an atmosphere of imagination and innovation.

Book Planet Fitness

    Book Details:
  • Author : Temperate Targon
  • Publisher :
  • Release : 2021-02-17
  • ISBN : 9781716063503
  • Pages : 122 pages

Download or read book Planet Fitness written by Temperate Targon and published by . This book was released on 2021-02-17 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set Yourself Up for Better Health! Open this fitness journal and start your journey to a healthy new you! This easy-to-use book will help you record your everyday stats in order to solidify healthy eating and exercise habits. Whether your goal is losing weight, exercising more, or changing your self-care routines, this handy journal will keep you on track as you set out on a healthy new path. Training for a Healthy Life features easy ways to: - Record important daily stats. Write down your weight, what you ate, how much you exercised, and how well you took care of yourself every day. - Review your progress. Weekly check-ins help you chart your progress and adjust your habits moving forward. - Track your goals. Set your goals as you start your journey, record daily goals, and evaluate your success at the end of the book. ec

Book Sales

    Book Details:
  • Author : Daniel L. Keating
  • Publisher : Aspen Publishing
  • Release : 2023-10-09
  • ISBN :
  • Pages : 768 pages

Download or read book Sales written by Daniel L. Keating and published by Aspen Publishing. This book was released on 2023-10-09 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Keating's Sales: A Systems Approach provides an interactive approach for UCC Article 2 Sales of Goods courses that includes clear textual explanations, interesting class-discussion problems, and formative assessment questions that allow students to test their mastery of key concepts throughout the course. Emphasizing the institutions and the mechanisms that participants use in the marketplace to conduct transactions, Daniel Keating’s “Systems Approach” provides a functional perspective of Articles 2 and 2A of the Uniform Commercial Code in practice. Comprehensive, problem-based coverage encompasses the domestic sale of goods, real estate sales, leases, and international sales. Thoughtful problems for students incorporate insights from this distinguished author’s interviews with leading figures in commerce as well as from actual sales forms and documents. News stories further illustrate, in real-world examples, how the system works in practice. Organized by Assignments, this engaging casebook lends flexibility in teaching and course design. New to the Eighth Edition: More than 200 multiple-choice poll questions (added to the Teacher's Manual) that are tied to selected casebook problems for instructors to use during class and/or to make available to students as formative assessment questions outside of class in addition to the more than 100 formative assessment questions already included within the casebook itself Textual material that analyzes the 2022 Amendments to Article 2 and their effect on hybrid transactions, the statute of frauds, and the parol evidence rule Problems on whether Article 2 covers the sale of Bitcoin, whether the lack of an engine immobilizer anti-theft device in certain Kia and Hyundai cars is a breach of the implied warranty of merchantability, and whether the pandemic should qualify as an excuse under UCC section 2-615 Fourteen new primary cases, including Williams v. Amazon, Inc. (E.D. Pa. 2021) (analyzing breach of implied warranty of fitness for a particular purpose claim against Amazon for sale of a henna tattoo kit); Velez v. RM Acquisition, LLC (N.D. Ill. 2023) (discussing whether a GPS system for truck drivers qualifies as a consumer product under the Magnuson-Moss Warranty Act); and Jet Experts, LLC v. Asian Pacific Aviation Ltd. (S.D.N.Y. 2022) (determining whether sale of a used corporate jet qualifies for specific performance remedy). Professors and students will benefit from: Problem method forces students to engage in the most productive level of learning during classroom time: applying the law to new facts. In-depth Teacher’s Manual enables instructor to be well-equipped to guide students through the problems. An author who is always happy to interact directly and on short notice with casebook adopters by phone or email regarding any questions on any material in the book. Concise text explains the law clearly so that students can successfully answer the problems for class. Extensive interviews with various players in the sales system give the material a real-world relevance that students particularly appreciate. More than 100 multiple-choice assessment questions with detailed explanations help students measure and clarify their understanding of the material as they go along, consistent with the requirements of ABA Standard 314 on the need for formative assessment tools in the law school curriculum.

Book Intellectual Property

Download or read book Intellectual Property written by Russell L. Parr and published by John Wiley & Sons. This book was released on 2016-02-19 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up-to-date, expert guidance and a valuable tool kit for IP valuation Intellectual Property, Valuation, Exploitation, and Infringement Damages provides practical tools and expert clarification for the valuation of intangible assets. This new 2016 Cumulative Supplement contains the latest laws, regulations, and practices surrounding licensing and joint ventures, with practical analytical models that simplify the calculation of royalties and equity splits. As a companion to the comprehensive Intellectual Property, this book provides invaluable guidance toward the investment aspects, business strategies, taxes, and accounting practices involved in intellectual property protection and profit, to help licensing professionals structure optimal arrangements and mitigate risks. Written by leading experts in the intellectual property realm, this guide is a must-have resource for anyone working with intangible assets. Intellectual property is more than a simple profit center; to many owners, it's the cornerstone of their organization, and must be rigorously protected and exploited to the fullest extent. This book provides clear guidance on valuation, which is the foundation of a successful IP strategy. Define the value of intangible assets in real-money terms Examine the business economics of licensing and joint venture strategies Understand the relevant legal, tax, and accounting practices Determine fair royalty rates and equity splits Patents, trademarks, formulas, copyrights, brand names, distribution systems—all fall under the intellectual property umbrella, and each might be the competitive edge upon which a business is built. Intellectual property can cost hundreds of millions of dollars to create, and is often irreplaceable with no substitute or alternative available, making it an organization's most important asset. Protect it properly, and reap every ounce of profit it can produce with the important guidance in Intellectual Property, Valuation, Exploitation, and Infringement Damages, 2016 Cumulative Supplement.

Book Planet Fitness Exercise Activity Log Journal

Download or read book Planet Fitness Exercise Activity Log Journal written by Mega Media Depot and published by Createspace Independent Publishing Platform. This book was released on 2017-02-16 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Planet Fitness Activity Log Journal is a deluxe exercise diary with plenty of room to record exercise and activity (cardio, strength, flexibility, etc.) of repetitions, sets, minutes, and muscles worked. A special area for daily comments makes it easy to see at a glance how you are doing. What makes this Planet Fitness Journal special is that we have included 104 pages to keep you on track. This is a great way to stay motivated! This Exercise Journal can be used with virtually any exercise or fitness program. It has been proven that keeping an exercise journal helps people focus and stay more committed to improving their health. It really works! This Unofficial Planet Fitness Activity Log Journal is no way affiliated with the Planet Fitness. It is created by Planet Fitness fans for Planet Fitness fans.

Book The New Roaring Twenties

Download or read book The New Roaring Twenties written by Paul Zane Pilzer and published by BenBella Books. This book was released on 2023-03-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world and its economic foundations are shifting beneath our feet! We are at the threshold of the new roaring twenties—a resurgent era of technology-driven advancement with greater financial equity and economic expansion. Not unlike the famed decade of the previous century, our next ten years will be filled with striking cultural shifts, new challenges, and, ultimately, abundant financial opportunities. Paul Zane Pilzer, the economist/entrepreneur and New York Times bestselling author of 13 books, sees a better world on the horizon. In The New Roaring Twenties he imparts inspiration and a new template for escaping the shadow of a global pandemic, with all its fallout, and stepping into the resplendent possibilities of the future. Pilzer details 12 economic and societal pillars that will be essential for navigating our new world: Economic: Explosive technology-driven wealth An energy revolution Job market upheaval Accelerated arrival of AI robots The gig economy Universal basic income Societal: Growing influence of millennials Expansion of the sharing revolution Consumer surplus Shift from GDP to gross national happiness A new Pax Americana/China The Russian wild card The New Roaring Twenties offers solid ground in a shifting world, revealing the principles that will allow you to find new pathways to financial success and personal happiness.

Book Insiders  Guide   to El Paso

    Book Details:
  • Author : Megan Eaves
  • Publisher : Rowman & Littlefield
  • Release : 2010-09-01
  • ISBN : 0762767014
  • Pages : 271 pages

Download or read book Insiders Guide to El Paso written by Megan Eaves and published by Rowman & Littlefield. This book was released on 2010-09-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A first edition, Insiders' Guide to El Paso is the essential source for in-depth travel and relocation information to this legendary Texas panhandle area with wild west charm. Written by a local (and true insider), this guide offers a personal and practical perspective of El Paso and its surrounding environs.

Book Sweat Equity

Download or read book Sweat Equity written by Jason Kelly and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

Book Costovation

Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Book Smartphone Apps for Health and Wellness

Download or read book Smartphone Apps for Health and Wellness written by John Higgins and published by Elsevier. This book was released on 2023-01-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphone Apps for Health and Wellness helps readers navigate the world of smartphone apps to direct them to those which have had the best medical evidence in obtaining the users' goal. The book covers the history of apps, how they work, and specific apps to improve health and wellness in order to improve patients outcomes. It discusses several types of apps, including apps for medical care, sleeping, relaxation, nutrition, exercise and weight loss. In addition, sections present the features of a good app to empower readers to make their own decision when evaluating which one to use. This is a valuable resource for clinicians, physicians, researchers and members of biomedical field who are interested in taking advantage of smartphone apps to improve overall health and wellness of patients. - Summarizes smartphone apps with the best evidence to improve health and wellness - Discusses the most important features of an app to help readers evaluate which app is appropriate for their specific needs - Presents the typical results expected when regularly using an app in order to assist healthcare providers in predicting patient outcomes

Book the Cornhill Magazine

Download or read book the Cornhill Magazine written by and published by . This book was released on 1877 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Cornhill Magazine

Download or read book The Cornhill Magazine written by William Makepeace Thackeray and published by . This book was released on 1877 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Littell s Living Age

Download or read book Littell s Living Age written by and published by . This book was released on 1877 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: