Download or read book Pharmaceutical Videodiscs Conversations With Marketing Product Managers written by Scott Alan Stewart and published by Stewart Publishing, Inc.. This book was released on 1986-05-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion (in 1986). It is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies, who between them are responsible for the production of more than 80 videodiscs. Managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and their suppliers. Descriptions of nearly 50 videodisc projects are described.
Download or read book Videodisc and Optical Disk Update written by and published by . This book was released on 1987 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Videodiscs in Healthcare A Guide to the Industry written by Scott Alan Stewart and published by Stewart Publishing, Inc.. This book was released on 1990-05-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides and overview of the use of interactive video technology for education and training in the health professions, including Medicine, Nursing, Allied Health, Dentistry, Patient Education, and Health Promotion. Chapters cover optical storage technology , pharmaceutical companies, universities/colleges, hospitals, commercial vendors, public organizations, professional associations, testing & certification, museum/public exhibits, information systems, and research/surveys. Includes a list of resources for additional information including books, periodicals, directories, market reports, conferences/workshops, special interest groups, awards, demonstration centers, and disc mastering companies.
Download or read book Medical Marketing Media written by and published by . This book was released on 1987-07 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
Download or read book PMD Pharmaceutical Marketers Directory written by and published by . This book was released on 1993 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Media Decisions written by and published by . This book was released on 1980 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Theories and Concepts in an Era of Change written by and published by . This book was released on 1983 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1971-01-09 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Emergency Medical Services written by and published by . This book was released on 1990 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Findex written by and published by . This book was released on 1988 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals and Practice of Marketing written by Adrian Mackay and published by Routledge. This book was released on 2012-05-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Download or read book Growing Up Tobacco Free written by Institute of Medicine and published by National Academies Press. This book was released on 1994-02-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobacco use kills more people than any other addiction and we know that addiction starts in childhood and youth. We all agree that youths should not smoke, but how can this be accomplished? What prevention messages will they find compelling? What effect does tobacco advertisingâ€"more than $10 million worth every dayâ€"have on youths? Can we responsibly and effectively restrict their access to tobacco products? These questions and more are addressed in Growing Up Tobacco Free, prepared by the Institute of Medicine to help everyone understand the troubling issues surrounding youths and tobacco use. Growing Up Tobacco Free provides a readable explanation of nicotine's effects and the process of addiction, and documents the search for an effective approach to preventing the use of cigarettes, chewing and spitting tobacco, and snuff by children and youths. It covers the results of recent initiatives to limit young people's access to tobacco and discusses approaches to controls or bans on tobacco sales, price sensitivity among adolescents, and arguments for and against taxation as a prevention strategy for tobacco use. The controversial area of tobacco advertising is thoroughly examined. With clear guidelines for public action, everyone can benefit by reading and acting on the messages in this comprehensive and compelling book.
Download or read book Billboard written by and published by . This book was released on 1970-12-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Drug Enforcement written by and published by . This book was released on 1997 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:
