Download or read book Persuasive Speaking Theory Models Practice written by Patrick O. Marsh and published by . This book was released on 1967 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Messages that Work written by Patrick O. Marsh and published by Educational Technology. This book was released on 1983 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Download or read book Public Speaking written by W. A. Kelly Huff and published by Peter Lang. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are you speaking, what is your purpose, your topic? Who comprises your audience and how will they be affected by your message? How will they react? What are supporting materials, where does one find them, and how does one incorporate them into presentations? These questions and more are addressed in this accessible introduction to public speaking. The reader will learn all the tools of giving an effective public presentation, including how to put a speech together, how to choose supporting materials, and strategies for how one should look, sound, and act while delivering a speech. The book addresses different types of speeches and provides suggestions for how to cope with the fear of public speaking - and how to turn that fear to one's advantage. Practical and useful, Public Speaking: A Concise Overview for the Twenty-first Century is a roadmap that helps its readers navigate the challenges of effectively conveying thoughts, ideas, and messages from one person to another.
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Download or read book Self Development Aids for Supervisors and Middle Managers written by United States Civil Service Commission. Library and published by . This book was released on 1970 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personnel Bibliography Series written by United States Civil Service Commission. Library and published by . This book was released on 1960 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communication Theory and Practice written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2017-12-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Download or read book The Structure of Persuasive Discourse written by Tetsuo Kumatoridani and published by . This book was released on 1989 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion in Practice written by Kathleen Kelley Reardon and published by SAGE. This book was released on 1991-02-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
Download or read book The Ethics of Persuasive Preaching written by Raymond W. McLaughlin and published by Baker Publishing Group (MI). This book was released on 1979 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ekphrasis Imagination and Persuasion in Ancient Rhetorical Theory and Practice written by Ruth Webb and published by Routledge. This book was released on 2016-04-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of ekphrasis, the art of making listeners and readers 'see' in their imagination through words alone, as taught in ancient rhetorical schools and as used by Greek writers of the Imperial period (2nd-6th centuries CE). The author places the practice of ekphrasis within its cultural context, emphasizing the importance of the visual imagination in ancient responses to rhetoric, poetry and historiography. By linking the theoretical writings on ekphrasis with ancient theories of imagination, emotion and language, she brings out the persuasive and emotive function of vivid language in the literature of the period. This study also addresses the contrast between the ancient and the modern definitions of the term ekphrasis, underlining the different concepts of language, literature and reader response that distinguish the ancient from the modern approach. In order to explain the ancient understanding of ekphrasis and its place within the larger system of rhetorical training, the study includes a full analysis of the ancient technical sources (rhetorical handbooks, commentaries) which aims to make these accessible to non-specialists. The concluding chapter moves away from rhetorical theory to consider the problems and challenges involved in 'turning listeners into spectators' with a particular focus on the role of ekphrasis within ancient fiction. Attention is also paid to texts that lie at the intersection of the modern and ancient definitions of ekphrasis, such as Philostratos' Imagines and the many ekphraseis of buildings and monuments to be found in Late Antique literature.
Download or read book Mastering Communication and Public Speaking written by KHRITISH SWARGIARY and published by EdTech Research Association, US. This book was released on 2024-08-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communication and public speaking are fundamental skills that play a pivotal role in personal, academic, and professional success. In today’s interconnected world, the ability to convey ideas clearly and confidently has never been more crucial. Recognizing this need, this book, Mastering Communication and Public Speaking: Theory, Practice, and Research, aims to provide a comprehensive exploration of these essential skills. The journey to creating this book has been driven by a commitment to bridging theory with practical application. It is designed to cater to a diverse audience, including students, professionals, and anyone eager to enhance their communication capabilities. By combining established theories, practical techniques, and recent research findings, this book seeks to offer valuable insights and actionable strategies. In the initial chapters, readers will find a detailed overview of communication theories and public speaking fundamentals, providing a strong theoretical foundation. Subsequent sections delve into advanced skills and techniques, addressing the challenges and nuances of effective communication in various contexts. Emphasis is placed on real-world applications, including business communication, educational settings, and media interactions, ensuring that readers are well-equipped to handle diverse scenarios. This book also features a comprehensive analysis of current research and case studies, offering readers a deeper understanding of the evolving landscape of communication and public speaking. Through this exploration, it aims to highlight the importance of continuous learning and adaptation in mastering these skills. I am deeply grateful to Miss Kavita Roy and the Research Team of the EdTech Research Association for their invaluable support and guidance throughout this project. Their expertise and dedication have significantly contributed to the development of this book. It is my hope that Mastering Communication and Public Speaking will serve as a practical and insightful resource for all who seek to improve their communication skills and achieve greater success in their endeavors. Thank you for joining me on this journey towards mastering the art of communication and public speaking.
Download or read book Theories and Models of Communication written by Paul Cobley and published by Walter de Gruyter. This book was released on 2013-01-30 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume offers an overview of the diversity in research on communication, including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation (with technical media). The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the De Gruyter Mouton multi-volume Handbooks of Communication Science.
Download or read book Contemporary ELT Strategies in Engineering Pedagogy written by S. Mekala and published by Taylor & Francis. This book was released on 2022-03-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores innovative pedagogical practices and teaching and learning strategies in the engineering curriculum for empowered learning. It highlights the urgency for developing specific skill sets among students that meet the current market recruitment needs. The authors present a detailed framework for fostering a higher level of competence in students especially in their communication skills, their knowledge of media and technology tools, and their leadership skills. The book offers examples of new and effective teaching strategies including cognitive, metacognitive, and socio-affective strategies which align well with the existing and evolving technical curriculum. The book will be of interest to teachers, students, and researchers of education, engineering, and higher education. It will also be useful for English language teachers, educators, and curriculum developers.
