Download or read book Perspective Of The Marketing An Inter Disciplinary Approach written by Rakesh Ahlawat & Dr.Shiv Jaggarwal and published by Uttkarsh Prakashan. This book was released on 2023-05-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in interdisciplinary approach is wide in range and scope and having the understanding in this regard will definitely improve the marketing strategies by the organizations. marketing aspects and concepts has changed in different fields like in airline tourism, hospitality and general marketing in recent years after covid. this book will try to address various current and futuristic trends in “perspective of the marketing: an interdisciplinary approach” like tourism-related social media marketing, online shopping and marketing, marketing of tourism services in india, wellness tourism and many more. we are pleased to place this book before the academicians, researchers and industry practitioners with a hope that the readers will enjoy reading this book.

Download or read book An Interdisciplinary Approach to Marketing written by Harwood Hoover and published by . This book was released on 1990 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Preventive Health Care Interdisciplinary and Interorganizational Perspectives written by Philip D. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Download or read book Contemporary Approaches to Activity Theory Interdisciplinary Perspectives on Human Behavior written by Hansson, Thomas and published by IGI Global. This book was released on 2014-10-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human mind is best understood when it is studied in the context of meaningful and goal-oriented interactions between individuals and their environment. These internal and external activities help to shape the human consciousness and experience. Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior is an opportunity to study the complex, socially-oriented contexts of humans by considering the entirety of our environments: cultures, motivations, signs and tools, and various activities. Highlighting strategies in design, educational and work practice, and methodological analysis, this book is an essential reference source for academicians, researchers, and students interested in gaining a thorough understanding of the interaction between humans and their environments.

Download or read book Handbook of Research on Interdisciplinary Approaches to Decision Making for Sustainable Supply Chains written by Awasthi, Anjali and published by IGI Global. This book was released on 2019-09-27 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses must create initiatives and adopt eco-friendly practices in order to adhere to the sustainability goals of a globalized world. Recycling, product service systems, and green manufacturing are just a few methods businesses use within a sustainable supply chain. However, these tools and techniques must also ensure business growth in order to remain relevant in an environmentally-conscious world. The Handbook of Research on Interdisciplinary Approaches to Decision Making for Sustainable Supply Chains provides interdisciplinary approaches to sustainable supply chain management through the optimization of system performance and development of new policies, design networks, and effective reverse logistics practices. Featuring research on topics such as industrial symbiosis, green collaboration, and clean transportation, this book is ideally designed for policymakers, business executives, warehouse managers, operations managers, suppliers, industry professionals, sustainability developers, decision makers, students, academicians, practitioners, and researchers seeking current research on reducing the environmental impacts of businesses via sustainable supply chain planning.

Download or read book Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Download or read book Interdisciplinary Perspectives on Operations Management and Service Evaluation written by Panagiotis Manolitzas and published by Business Science Reference. This book was released on 2020-09-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on operations management across several sectors and assessment strategies for the improvement of these industries"--

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Download or read book Social Computing Theory and Practice Interdisciplinary Approaches written by Papadopoulou, Panagiota and published by IGI Global. This book was released on 2010-10-31 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a holistic approach to social computing with respect to the underlying theory, technology and mechanisms, as well as the challenges, opportunities and impact of social computing to any application area"--Provided by publisher.

Download or read book Social Marketing written by William Lazer and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interdisciplinary Approaches to Twilight written by Mariah Larsson and published by Nordic Academic Press. This book was released on 2011-01-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twilight novels by Stephenie Meyer have developed from a book series into a powerful phenomenon with an astonishing impact. Not only have the books been adapted for the screen, but they have also spawned a huge number of works by fans, readers, reviewers, and scholars. The multi-faceted "Interdisciplinary Approaches to Twilight" brings together scholars from a variety of disciplines in order to address the key themes in the complex global phenomenon that is Twilight; a phenomenon that transcends the boundaries between continents, generations, and producers and consumers, and not least between different genres and media. The authors present in-depth literary and film analyses, and shed new light on perspectives on gender, fandom, vampire fiction and the economics of the book market. The book fills a void in Twilight research, and, linked by their cutting-edge research and unique theoretical and analytical perspectives, the authors compellingly map a massive global experience that speaks to the realities of contemporary culture.

Download or read book Evaluating Websites and Web Services Interdisciplinary Perspectives on User Satisfaction written by Yannacopoulos, Denis and published by IGI Global. This book was released on 2014-02-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pervasiveness of the Internet has had a significant impact on global politics, economics, and culture. To create a truly effective product in such a saturated digital environment, developers must study what has come before and how they can utilize existing tools to even greater effect. Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and commerce to social media and education.

Download or read book Multi Disciplinary Approach to Research Emerging Paradigms written by Dr. Santosh Dhar and published by Allied Publishers. This book was released on 2022-03-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multidisciplinary approach in research is very much in vogue these days to address the problems of the society. It involves drawing appropriately from multiple disciplines to explore problems outside the normal boundaries and reach out to solutions addressed through different perspectives. Modern research looks through more multidisciplinary approaches and has dominance of problem solving and project oriented applied research. Multidisciplinary approaches while aiming at achieving a common goal attempts to develop answers to complex questions, which a single discipline is unable to handle. The growing research canon is to apply knowledge of various disciplines for the solution. Since current problems are of complex nature, there is a need to have knowledge of all the aspects such as economic, social, political and psychological. Multi-disciplinary approaches call for collaboration between two or more disciplines on a research project, while each discipline maintaining its assumptions, values, and methods. In other words, each discipline maintains its autonomy while collaborating. Today multidisciplinary approach is considered as the driver of innovation and research to solve real world problems. The book aims to address the current issues and problems and draw the solutions with the help of multidisciplinary approaches. Key Features · Highlights the aspects of experiential marketing in higher education institutions, social and emotional learning for children, customer relationship and purchase intention of customers on digital platform, theoretical contribution and evaluation of HRA, Normative susceptibility towards counterfeit branded products, workplace spirituality in enhancing employee well-being and artworks revolved around the religious deities and kings. · Describes innovative solutions towards excess runoff, continuous monitoring of train parameters, recovering the infected individuals and reduction of their number, compete for achieving the growth and respectable market share, security and privacy issues with the Smart Contract and improve the security of the blockchain technology. · Throws light on the techniques and their applications for Emperor Penguin Optimizer as a new power allocation approach, Latent finger-marks, QCA technology, better retrieval of invisible texts. · Focuses on gold has a strong hedge, economic impact of Mughals on Assamese society, Indian exports for improving productivity, loan repayment behaviours of the borrowers, positive attitude towards Swayam Courses. Academicians, researchers, practitioners, and students would be benefitted by reading this book.

Download or read book Interdisciplinary Approaches to Digital Transformation and Innovation written by Luppicini, Rocci and published by IGI Global. This book was released on 2019-12-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.

Download or read book Advances in Data Analytics for Influencer Marketing An Interdisciplinary Approach written by Soumi Dutta and published by Springer. This book was released on 2024-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.

Download or read book Interdisciplinary Perspectives on E Collaboration Emerging Trends and Applications written by Kock, Ned and published by IGI Global. This book was released on 2010-02-28 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on e-collaboration technologies that enable group-based interaction, and the impact that those technologies have on group work"--Provided by publisher.