Download or read book Persona written by Genevieve Valentine and published by S&S/Saga Press. This book was released on 2016-04-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Blending celebrity and international diplomacy in a near-future Paris, Valentine crafts an intimate thriller than unmasks the players in the game.” —Publishers Weekly When Suyana, Face of the recently formed United Amazonia Rainforest Confederation, is secretly meeting Ethan of the United States, a potential ally for her struggling country, the last thing she expected to be was a victim of an assassination attempt. Daniel, a teen runaway turned paparazzo hoping to make a name for himself, witnesses the first shot targeted for Suyana. Without thinking, he jumps into the action telling himself it’s not selflessness, it’s the scoop. Now Suyana and Daniel are on the run—and if they don’t keep themselves one step ahead, they’ll lose it all.
Download or read book Persona written by Francois Nars and published by Rizzoli Publications. This book was released on 2021-09-07 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this limited edition, French makeup legend, beauty mogul, and esteemed photographer François Nars unveils his long-awaited collection of more than 300 new photographs—dramatic and provocative portraits of creative figures of all ages that capture the beauty and essence of each persona. Persona reveals an extraordinary production of cinematic, avant-garde portraits of an exclusive list of contemporary creative icons. The celebrities, artists, designers, musicians, and actors featured include Tilda Swinton, Naomi Campbell, Kyle MacLachlan, Sharon Stone, Bella Hadid, Isabelle Adjani, Cindy Sherman, Mikhail Baryshnikov, Marina Abramovic, Liv Tyler, Christian Lacroix, Tadao Ando, and Marianne Faithfull. Nars has never sought to hide the imperfections and oddities that give faces their personality, but rather to accentuate them in dramatic and surprising ways—think bold, dark, painstakingly crafted eyes offset by clear, almost bare skin. The arresting images in this volume, shot in color against a rich black background with dramatic lighting, explore themes of provocation, sharp humor, and unconventional beauty, always with an edgy dose of glamour. This undoubtedly unique and gorgeous volume, printed using specialty inks to produce images in ultrarich vibrant colors with high gloss, is a true collector’s item for style, culture, and photography enthusiasts alike.
Download or read book Data Driven Personas written by Bernard J. Jansen and published by Springer Nature. This book was released on 2022-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.
Download or read book Map of the Soul Persona written by Murray Stein and published by Chiron Publications. This book was released on 2019-05-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a lot of interest in today’s culture about the idea of Persona and the psychological mapping of one’s inner world. In fact, the interest is so strong that the superstar Korean Pop band, BTS, has taken Dr. Murray Stein’s concepts and woven them into the title and lyrics of their latest album, Map of the Soul:Persona. What is our persona and how does it affect our life’s journey? What masks do we wear as we engage those around us? Our persona is ultimately how we relate to the world. Combined with our ego, shadow, anima and other intra-psychic elements it creates an internal map of the soul. T.S. Eliot, one of the most famous English poets of the 20th Century, wrote that every cat has three names: the name that everybody knows, the name that only the cat’s intimate friends and family know, and the name that only the cat knows. As humans, we also have three names: the name that everybody knows, which is the public persona; the name of that only your close friends and family know, which is your private persona; and the name that only you know, which refers to your deepest self. Many people know the first name, and some people know the second. Do you know your secret name, your individual, singular, unique name? This is a name that was given to you before you were named by your family and by your society. This name is the one that you should never lose or forget. Do you know it?
Download or read book Ingmar Bergman s Persona written by Lloyd Michaels and published by Cambridge University Press. This book was released on 2000 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long held to be among the world's greatest filmmakers, Ingmar Bergman shaped international art cinema from the 1950s to the 1980s. Among his many works, Persona is often considered to be his masterpiece and is often described as one of the central works of Modernism. Bergman himself claimed that this film 'touched wordless secrets only the cinema can discover'. The essays collected in this volume, and published for the first time, use a variety of methodologies to explore topics such as acting technique, genre, and dramaturgy. It also includes translations of Bergman's early writings that have never before been available in English, as well as an updated filmography and bibliography that cover the filmmaker's most recent work.
Download or read book The Persona Lifecycle written by John Pruitt and published by Elsevier. This book was released on 2010-08-04 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods.* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.
Download or read book Persona written by Naoki Inose and published by Stone Bridge Press. This book was released on 2013-01-01 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the life of the Japanese author who went from sickly youth to dedicated student of the martial arts, looking at his family life, the wartime years, and his career as a writer who advocated for traditional values.
Download or read book Persona written by Helen Harris Perlman and published by University of Chicago Press. This book was released on 1968 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persona is the Latin word for the mask used in Greek drama with which the actor assumed his role and defined his identity. Perlman analyzes the way in which adult roles assumed in work, marriage, and parenthood continue to shape human personality. Referring to Freud's definition of maturity as the ability to love and to work, she discusses how a person makes himself known through the roles involved in loving and working, what expectations a person brings to each role, and what personal changes can come about through the demands of being a worker, marriage partner, and parent.
Download or read book What s Your Presentation Persona Discover Your Unique Communication Style and Succeed in Any Arena written by Scott Schwertly and published by McGraw Hill Professional. This book was released on 2017-02-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide based on a proprietary skill assessment tool—a Myers-Briggs for presenters—that provides tips and strategies that address the core element for becoming a successful presenter: YOU What kind of presenter are you? Are you charming? Purposeful? Informative? Inspiring? Do you have natural charisma? A clear message? A powerful vision? What’s Your Presentation Persona? is a revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool―a Myers-Briggs for presenters―that provides strategies and tips that address the core element for becoming a successful presenter: YOU. This groundbreaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter. Take the self-assessment test in the book and discover your persona. Are you: • The Director: a respected leader with an empathetic core (Oprah Winfrey or Ned Stark from Game of Thrones) • The Captivator: a charismatic presenter with a natural, unrehearsed flair (Gary Vaynerchuk or Captain Kirk from Star Trek) • The Producer: a successful speaker who believes in hard work—not luck (Martin Luther King Jr. or Walter White from Breaking Bad) • The Scholar: an always-curious learner informed by their own wisdom (Elon Musk or Hermoine Granger from Harry Potter) • The Liberator: an optimistic visionary who loves to inspire (Tony Robbins or William Wallace from Braveheart) The key to reaching others is knowing who you are. Get to know yourself. Build on your strengths. Work on your weaknesses. Learn how to deliver your message with confidence, charisma, humor, and authenticity. Be yourself—but better. Once you’ve mastered your presentation persona, explore others you’d like to experiment with and learn from. Incorporate techniques into your unique style to become the strongest, most well-rounded communicator you can be―so you can razzle-dazzle any audience on any topic anytime.
Download or read book The Essential Persona Lifecycle written by Tamara Adlin and published by Morgan Kaufmann. This book was released on 2010-03-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: - Family planning — Basic ideas and a few tools that will help one get organized - Conception and gestation — Step-by-step instructions to move from assumptions to completed personas - Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time - Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle - Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one - Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI - Invaluable guide that gives you a quick reference for incorporating personas into a product development process - Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
Download or read book Buyer Personas written by Adele Revella and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Download or read book The User is Always Right written by Steve Mulder and published by New Riders. This book was released on 2006-08-21 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Download or read book Personas User Focused Design written by Lene Nielsen and published by Springer. This book was released on 2019-02-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
Download or read book Data Driven Personas written by Bernard J. Jansen and published by Morgan & Claypool Publishers. This book was released on 2021-02-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users. Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user-understanding functionalities for anyone needing such insights.
Download or read book Persona written by Robert H. Hopcke and published by Shambhala Publications. This book was released on 1995 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The persona is our mask - the place in our personality where who we are perceived to be confronts who we really are. But, as C. G. Jung understood, the persona is not to be disregarded in the search for our true selves, but rather to be honored as an essential part of the rich and complex configuration of the whole person. Robert Hopcke underscores the persona's essential role of mediator between our inner and outer worlds. He follows the concept from Jung's original theory into its persistent manifestations in traditional rituals and the arts, and on into the lives of real men and women to explore such questions as: what is the result of identifying too completely with one's persona?; is it possible not to have a persona?; what part does persona play in sex roles and communication between the sexes?; how do people whose inner selves clash with cultural expectations - like women, gays and lesbians, and people of color - use their personas to adapt?"--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book Person a written by Elizabeth Ellen and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiction. A novel/"autofiction" about the complexities of being a woman, an artist, a mother, and a wife; a novel about persona and obsession and loyalty and repression; an exorcism. Told in four volumes over seven years, with emails, g-chats, and an "interview" with Lydia Davis (and a nod to Ms. Davis's "The End of the Story"), the style of PERSON/A is often experimental, pushing the boundaries between fiction and nonfiction, obsession and mental instability, female independence and a loyalty to current and former lovers, but with the ultimate loyalty being to oneself or one's writing, and is there a difference? and should we be ashamed?
Download or read book Persona 3 written by Atlus and published by Udon Entertainment Corporation. This book was released on 2014-12-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Featuring the character designs of Shigenori Soejima! Go behind the scenes of Persona 3, one of the most unique and respected RPG's ever. Inside you'll find character designs, rough sketches, storyboards, backgrounds and settings, an exclusive interview with the game's creators, and more!
