Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Download or read book Pass the Google Analytics IQ Exam written by Joel J. Davis and published by Createspace Independent Publishing Platform. This book was released on 2016-06-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: Content confirmed current on July 20, 2016. Pass the Google Analytics IQ Exam is designed to prepare individuals seeking to obtain the Google Analytics IQ (GAIQ) Certification. The book covers the full range of material currently included in the GAIQ exam. Topics include: account structure, analytics terminology, attribution modeling, data collection/characteristics/management/reporting, filters, segments, multi-channel funnels, and more. Nearly 90 questions help you focus on the content most relevant to the current exam. Each question is accompanied by the correct answer, an explanation of the answer, and references to quickly improve comprehension, retention, and performance on the GAIQ exam. The book's extensive cross-reference system allows you to quickly see the relationship between the questions asked here and the questions asked on the GAIQ exam, maximizing your chance to pass the exam.

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

Download or read book Introduction to Google Analytics written by Todd Kelsey and published by Apress. This book was released on 2017-06-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Download or read book Advances in Big Data Analytics written by Yong Shi and published by Springer Nature. This book was released on 2022-01-13 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, big data affects countless aspects of our daily lives. This book provides a comprehensive and cutting-edge study on big data analytics, based on the research findings and applications developed by the author and his colleagues in related areas. It addresses the concepts of big data analytics and/or data science, multi-criteria optimization for learning, expert and rule-based data analysis, support vector machines for classification, feature selection, data stream analysis, learning analysis, sentiment analysis, link analysis, and evaluation analysis. The book also explores lessons learned in applying big data to business, engineering and healthcare. Lastly, it addresses the advanced topic of intelligence-quotient (IQ) tests for artificial intelligence. /divSince each aspect mentioned above concerns a specific domain of application, taken together, the algorithms, procedures, analysis and empirical studies presented here offer a general picture of big data developments. Accordingly, the book can not only serve as a textbook for graduates with a fundamental grasp of training in big data analytics, but can also show practitioners how to use the proposed techniques to deal with real-world big data problems.

Download or read book CMA Part 1 Financial Planning Performance and Analytics 2020 written by MUHAMMAD ZAIN and published by Zain Academy. This book was released on 2020-02-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allow me the opportunity to present you the 2020 edition of Certified Management Accountant (CMA) Part 1 Financial Planning, Performance and Analytics Study Book. The features of the CMA study material are: · All the essential concepts and topics that are tested in CMA exams are covered in 806 study points. · It contains the 187 True / False questions to help candidates in CMA preparation. · CMA course is adequately covered in the book. · A dedicated section on CMA course details is added to the book. This CMA preparation guide will enable the candidates to study independently, achieve excellency, and enjoy learning. After studying from this CMA training material, the candidates can solve the CMA test bank of any Publisher. CMA training videos are live on the Zain Academy YouTube channel.

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Download or read book Ebook Business Statistics in Practice Using Data Modeling and Analytics written by Bowerman and published by McGraw Hill. This book was released on 2016-04-16 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Business Statistics in Practice: Using Data, Modeling and Analytics

Download or read book The 7 Prerequisites to Success Pathways to Paramount Performance written by Shawn Edmontson, MSIOP, Executive Coach and published by Lulu.com. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 7 Prerequisites to Success is Shawn Edmontson's value offering to the marketplace of Personal and Professional Development, and Success orientation. Founded on principles that are as old as the Universe itself, Shawn coaches and educates from a moral experiential base that is grounded in observation and actualization. Whether you are looking for more money, fulfillment in life, or to optimize your performance, Shawn is your accountability partner and your level up ambassador. Utilizing well known examples that everyone knows to demonstrate the evidence behind his assertions, Shawn Levels Up every reader with simple and down to earth proof that success is ready and available to all who are ready and available for it. The Pathways to Paramount Performance are the birthright of all who choose to take the high road to self-actualization and the realization of their inherent potential. The 7 Prerequisites to Success is the proverbial GPS system. ENJOY!

Download or read book The Org written by Ray Fisman and published by Princeton University Press. This book was released on 2015-02-22 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: We create organizations because we need to get a job done—something we couldn't do alone—and join them because we’re inspired by their missions (and our paycheck). But once we’re inside, these organizations rarely feel inspirational. So where did it all go wrong? In The Org, Ray Fisman and Tim Sullivan explain the tradeoffs that every organization faces, arguing that this everyday dysfunction is actually inherent to the very nature of orgs. The Org diagnoses the root causes of that malfunction, beginning with the economic logic of why organizations exist in the first place, then working its way up through the org’s structure from the lowly cubicle to the CEO’s office. You'll learn: The purpose of meetings and why they will never go away Why even members of al Qaeda are required to submit travel and expense reports What managers are good for How the army and other orgs balance marching in lockstep with fostering innovation Why the hospital administration—not the heart surgeon—is more likely to save your life Why CEOs often spend more than 80 percent of their time in meetings—and why that's exactly where they should be (and why they get paid so much)

Download or read book Google Analytics Demystified written by Joel Davis and published by Createspace Independent Publishing Platform. This book was released on 2016-07-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions. The third edition has been completely revised and updated to reflect today's Google Analytics features.

Download or read book Leading with AI and Analytics Build Your Data Science IQ to Drive Business Value written by Eric Anderson and published by McGraw Hill Professional. This book was released on 2020-11-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.

Download or read book Financial Data Analytics written by Sinem Derindere Köseoğlu and published by Springer Nature. This book was released on 2022-04-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This book presents both theory of financial data analytics, as well as comprehensive insights into the application of financial data analytics techniques in real financial world situations. It offers solutions on how to logically analyze the enormous amount of structured and unstructured data generated every moment in the finance sector. This data can be used by companies, organizations, and investors to create strategies, as the finance sector rapidly moves towards data-driven optimization. This book provides an efficient resource, addressing all applications of data analytics in the finance sector. International experts from around the globe cover the most important subjects in finance, including data processing, knowledge management, machine learning models, data modeling, visualization, optimization for financial problems, financial econometrics, financial time series analysis, project management, and decision making. The authors provide empirical evidence as examples of specific topics. By combining both applications and theory, the book offers a holistic approach. Therefore, it is a must-read for researchers and scholars of financial economics and finance, as well as practitioners interested in a better understanding of financial data analytics.

Download or read book CMA Exam Review Complete Set 2022 written by MUHAMMAD ZAIN and published by Zain Academy. This book was released on 2022-04-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMA Exam Review Complete Set 2022 contains the CMA Part 1 study guide and test bank, CMA Part 2 study guide and test bank in discounted pricing. It will prepare you for CMA Exam conducted by Institute of Management Accountants (IMA), US. The CMA Exam Review Complete Set 2022 contains the 806 study points with questioning mind approach, 76 essay questions, and 3,500 multiple choice questions with explanations. CMA Study Guide are comprehensive for smart learning and cover the entire CMA Course. Study Points with questioning mind approach contains all the knowledge in a concise manner that will be tested in the CMA Exam. Furthermore, this skill will be required of every management accountant in their work activities. You will develop a 360-degree level of understanding. CMA Exam Questions cover all type of exam focused questions for adequate CMA Exam Preparation. The beauty of MCQs in test bank is that questions are presented on a separate page and explanation to the correct and incorrect choices on another page so that the mind is focused only on the question's requirements, which replicates the CMA Exam environment. Furthermore, an urge will be created in the heart to select the correct choice before jumping on the solution to the problem. You can use the CMA Review Course 2022 as long as you wish to. There are no time and device restrictions. Furthermore, it is optimized for all screen sizes. CMA Study Material sample are available for free. Zain Academy’s purpose is to create the best CMA Exam Prep material at affordable pricing. You will get the integrated printable PDF for Study Guide and Exam Questions on subscription. Furthermore, you will not be required to refer to any other CMA Study Material available on the planet. Get CMA certificate in six months. Learning Videos are being uploaded on Zain Academy’s YouTube channel frequently on Certified Management Accountant, which will increase your knowledge retention and recalling power by at least 25%. It will also save your hard-earned money from subscribing premium access to videos and attending classes. You can ask as many questions as you wish to either through WhatsApp (+92 311 222 4261) or email, and I will answer to the best of my ability. My support and guidance will be with you TILL YOU PASS THE EXAMS. Do read the comments and ratings of my successful candidates from Facebook CMA Exam Review Course 2022 is ideal for all persons working in financial management, management reporting, and cost accounting positions. It is also equally suitable for those candidates who wish to learn the concepts, principles, and practical aspects of financial and cost management. Aspiring entrepreneurs can also benefit from this CMA Course. Seek CMA certificate to change your world, wellbeing, and most important yourself.

Download or read book Marketing Performance written by Thomas Bauer and published by John Wiley & Sons. This book was released on 2016-05-26 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

Download or read book Data Analytics Approaches in Educational Games and Gamification Systems written by Ahmed Tlili and published by Springer Nature. This book was released on 2019-09-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-based learning environments and learning analytics are attracting increasing attention from researchers and educators, since they both can enhance learning outcomes. This book focuses on the application of data analytics approaches and research on human behaviour analysis in game-based learning environments, namely educational games and gamification systems, to provide smart learning. Specifically, it discusses the purposes, advantages and limitations of applying such approaches in these environments. Additionally, the various smart game-based learning environments presented help readers integrate learning analytics in their educational games and gamification systems to, for instance, assess and model students (e.g. their computational thinking) or enhance the learning process for better outcomes. Moreover, the book presents general guidelines on various aspects, such as collecting data for analysis, game-based learning environment design, system architecture and applied algorithms, which facilitate incorporating learning analytics into educational games and gamification systems. After a general introduction to help readers become familiar with the subject area, the individual chapters each discuss a different aim of applying data analytics approaches in educational games and gamification systems. Lastly, the conclusion provides a summary and presents general guidelines and frameworks to consider when designing smart game-based learning environments with learning analytics.

Download or read book Agile Auditing written by Raven Catlin and published by John Wiley & Sons. This book was released on 2021-07-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master new, disruptive technologies in the field of auditing Agile Auditing: Fundamentals and Applications introduces readers to the applications and techniques unlocked by tested and proven agile project management principles. This book educates readers on an approach to auditing that emphasizes risk-based auditing, collaboration, and speedy delivery of meaningful assurance assessments while ensuring quality results and a focus on the areas that pose the greatest material risks to the business under audit. The discipline of auditing has been forever changed via the introduction of new technologies, including: Machine learning Virtual Conferencing Process automation Data analytics Hugely popular in software development, the agile approach is just making its way into the field of audit. This book provides concrete examples and practical solutions for auditors who seek to implement agile techniques and methods. Agile Auditing is perfect for educators, practitioners, and students in the auditing field who are looking for ways to introduce greater levels of efficiency and effectiveness to their discipline.