Download or read book Packaging Strategy written by Mona Doyle and published by CRC PressI Llc. This book was released on 1996 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Packaging Strategy written by Huda Khan and published by Taylor & Francis. This book was released on 2022-08-18 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Download or read book Packaging Sustainability written by Wendy Jedlicka and published by John Wiley & Sons. This book was released on 2015-03-05 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging Sustainability Take the lead with sustainable package design solutions The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: Enables the designer to make smart, informed decisions at all points throughout the packaging design process Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists Describes materials and processes in current use and helps the reader understand how they interconnect With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact—while minimizing its ecological footprint.
Download or read book Creating Value Through Packaging written by Jim Peters and published by DEStech Publications, Inc. This book was released on 2013 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.
Download or read book Packaging Design written by Bill Stewart and published by Laurence King. This book was released on 2007-11-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging design became established as a specialist discipline in the 1960s, yet few books have been published that offer sound practical advice for students. Now Bill Stewart describes the whole design process from concept creation to production, including the all-important considerations of brand development and the designer's obligations and responsibilities to the environment. The methods described mirror the design process widely adopted commercially, ensuring a relatively painless transformation from student to design practitioner. This introduction to the subject is illustrated by a wide range of packaging examples and also includes useful tips and ideas for the designer. Concluding with a chapter on careers advice, the book will be of interest to all students involved with packaging, whether their specialism is structural or graphic design, product design, marketing, or consumer behavioral studies.
Download or read book 70 Packaging Strategies Ideas and Forecasts from Around the World that Your Company Can Profit from Now written by Packaging Strategies (Firm) and published by . This book was released on 1990 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Download or read book Packaging for Food Preservation written by Matteo Alessandro Del Nobile and published by Springer Science & Business Media. This book was released on 2013-07-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book will be focused on the three most important aspects of food packaging: Modeling, Materials and Packaging Strategies. The modeling section will provide a complete overview of mass transport phenomena in polymers intended for food packaging applications. The materials section will cover the most interesting problem-solving solutions in the field of food packaging, i.e., low environmental impact active films with antimicrobial activity. Lastly, the packaging section will provide an overview of the most recent approaches used to prolong the shelf life of several food products.
Download or read book Pricing and Packaging Strategies of Remote Fly in Tourism Operations in Northern Ontario written by Len Hunt and published by [Thunder Bay, Ont.] : Centre for Northern Forest Ecosystem Research. This book was released on 1997 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: To better understand the resource-based tourism sector of northern Ontario, this study examined price and regional variations in the reported quality among the fly-in, fishing outposts of northern Ontario. The study linked the price charged by these outposts to variables collected from operator brochures. From a regression analysis, the degree of variation in prices was linked to such factors as flight distance, the regional base flown from, and the presence of food, a freezer, and a shower at the outposts. The trends in availability of facilities, presence of preferred fish species, catch-and-release ethic, and flying distances across the north are also noted along with their relationship to price. Finally, the potential distorting effect of economics of scale is discussed.
Download or read book The Complete Idiot s Guide to Greening Your Business written by Trish Riley and published by Penguin. This book was released on 2009 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Idiot's Guide® to Greening Your Business provides the most up-to-date concrete, practical steps to take to make money by going green. Setting practical, achievable goals for the right green initiative. Streamlining operations. Innovative staffing strategies to save commuting time and office overhead. Cutting fuel and energy costs. Understanding carbon credits and their value. Making your products greener. Green manufacturing, packaging, and shipping initiatives. Paperless marketing programs, precision-targeted to get more from less. Businesses are always looking to increase their profitability and market share. With rising fossil-fuel costs, consumers searching for environmentally responsible companies, and mounting need for green or greener products, business has jumped on the green initiative and reaped the financial benefits.
Download or read book Marketing Management by Dr F C Sharma eBook written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Download or read book Best Practices for Graphic Designers Packaging written by Grip and published by Adams Media. This book was released on 2013-12-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div
Download or read book Managing Packaging Design for Sustainable Development written by Daniel Hellström and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.
Download or read book Managerial Strategies and Solutions for Business Success in Asia written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2016-11-22 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.
Download or read book Packaging as an Effective Marketing Tool written by Bill Stewart and published by CRC Press. This book was released on 1995 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.
Download or read book The Role of Packaging in the U S Economy written by Arthur D. Little, Inc and published by . This book was released on 1966 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Top business ideas for the food industry written by and published by Xspurts.com. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to a thriving food business with Top Business Ideas for the Food Industry. This essential guide delves into innovative and cost-effective strategies for starting a food venture without breaking the bank. Discover how to leverage emerging trends, such as plant-based diets and sustainable practices, to carve out your niche in the dynamic food sector. Explore practical tips on launching a food truck, crafting a unique brand identity, and capitalizing on the booming craft beverage trend. Learn how to harness the power of social media, embrace the future of food packaging, and navigate the growing market for ethnic and international cuisines. With insights on everything from culinary tourism to food waste reduction, this book equips you with the tools and knowledge needed to turn your food business dreams into reality. Chapter Highlights: Exploring Emerging Trends in the Food Industry Sustainable Food Production and Its Business Potential The Rise of Plant-Based Diets and Opportunities for Entrepreneurs Innovative Approaches to Food Delivery Services Crafting a Unique Brand Identity in the Food Sector The Impact of Technology on Modern Food Businesses Navigating the Health Food Market: Trends and Strategies Starting a Food Truck Business: Tips and Insights Exploring Niche Markets: Gluten-Free, Organic, and Beyond The Role of Food Waste Reduction in Building a Brand The Business of Gourmet and Artisanal Foods Leveraging Social Media for Food Industry Success The Future of Food Packaging and Sustainability Creating a Successful Meal Kit Delivery Service The Growing Market for Ethnic and International Cuisines Developing a Scalable Restaurant Concept The Potential of Vertical Farming in Urban Areas Investing in Food and Beverage Franchises: Opportunities and Challenges Exploring the Popularity of Food Subscriptions and Clubs Building a Thriving Online Grocery Business The Evolution of Health-Conscious Fast Food Capitalizing on the Craft Beverage Trend The Impact of Food Allergies on Business Opportunities Innovating with Food and Beverage Pairings The Role of Culinary Tourism in Food Business Growth
