Download or read book Business Ethics written by O. C. Ferrell and published by . This book was released on 1990-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Download or read book Qualitative Research Methods for the Social Sciences written by Bruce Lawrence Berg and published by . This book was released on 2014 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods - collection, organization, and analysis strategies This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community. The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Download or read book Digital Roots written by Gabriele Balbi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-09-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Palgrave Macmillan. This book was released on 2022-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Download or read book Transitions Theory written by Afaf I. Meleis, PhD, DrPS (hon), FAAN and published by Springer Publishing Company. This book was released on 2010-02-17 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is very exciting to see all of these studies compiled in one book. It can be read sequentially or just for certain transitions. It also can be used as a template for compilation of other concepts central to nursing and can serve as a resource for further studies in transitions. It is an excellent addition to the nursing literature." Score: 95, 4 Stars. --Doody's "Understanding and recognizing transitions are at the heart of health care reform and this current edition, with its numerous clinical examples and descriptions of nursing interventions, provides important lessons that can and should be incorporated into health policy. It is a brilliant book and an important contribution to nursing theory." Kathleen Dracup, RN, DNSc Dean and Professor, School of Nursing University of California San Francisco Afaf Meleis, the dean of the University of Pennsylvania School of Nursing, presents for the first time in a single volume her original "transitions theory" that integrates middle-range theory to assist nurses in facilitating positive transitions for patients, families, and communities. Nurses are consistently relied on to coach and support patients going through major life transitions, such as illness, recovery, pregnancy, old age, and many more. A collection of over 50 articles published from 1975 through 2007 and five newly commissioned articles, Transitions Theory covers developmental, situational, health and illness, organizational, and therapeutic transitions. Each section includes an introduction written by Dr. Meleis in which she offers her historical and practical perspective on transitions. Many of the articles consider the transitional experiences of ethnically diverse patients, women, the elderly, and other minority populations. Key Topics Discussed: Situational transitions, including discharge and relocation transitions (hospital to home, stroke recovery) and immigration transitions (psychological adaptation and impact of migration on family health) Educational transitions, including professional transitions (from RN to BSN and student to professional) Health and illness transitions, including self-care post heart failure, living with chronic illness, living with early dementia, and accepting palliative care Organization transitions, including role transitions from acute care to collaborative practice, and hospital to community practice Nursing therapeutics models of transition, including role supplementation models and debriefing models

Download or read book Blackwell Handbook of Judgment and Decision Making written by Derek J. Koehler and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blackwell Handbook of Judgment and Decision Making is a state-of-the art overview of current topics and research in the study of how people make evaluations, draw inferences, and make decisions under conditions of uncertainty and conflict. Contains contributions by experts from various disciplines that reflect current trends and controversies on judgment and decision making. Provides a glimpse at the many approaches that have been taken in the study of judgment and decision making and portrays the major findings in the field. Presents examinations of the broader roles of social, emotional, and cultural influences on decision making. Explores applications of judgment and decision making research to important problems in a variety of professional contexts, including finance, accounting, medicine, public policy, and the law.

Download or read book Business Ethics written by Joseph W. Weiss and published by Cengage Learning. This book was released on 1998 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating late 20th-century issues from the complex workplace, this text spotlights major contemporary and international topics in business ethics. Following the premise that though ethical issues change, ethical principles remain constant, the text equips readers with practical guidelines to apply to the ethical dilemmas they will ultimately face.

Download or read book Construction Stakeholder Management written by Ezekiel Chinyio and published by John Wiley & Sons. This book was released on 2009-10-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures best practice in construction stakeholdermanagement using a range of international case studies. Itdemonstrates stakeholder mapping, presents the power/interestmatrix and analyses a model for the timely engagement ofstakeholders. The increased use of partnering and other relational forms ofcontracting have underlined the need for project participants towork together and also to be aware of all those who can affect orbe affected by a project and its associated developments.Stakeholder management enables them to see this wider picture andprovides guidance for managing the diverse views and interests thatcan manifest in the course of a project’s life. All construction projects have the potential for conflicts ofinterest that can result in costly and damaging legal proceedings.This new book advocates an alternative to dispute resolution thatis proactive, practical and global in its application.Construction Stakeholder Management is therefore anessential text for advanced students, lecturers, researchers andpractitioners in the built environment.

Download or read book Police Violence written by William A. Geller and published by Yale University Press. This book was released on 1959-12-11 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the prevalence of police-citizen conflict has diminished in recent decades, police use of excessive force remains a concern of police departments nationwide. This timely book focuses on what is known and what still needs to be learned to understand, prevent, and remediate police abuse of force. The topics covered include: a theory of police abuse of force; the causes of police brutality; measures of its prevalence; the violence-prone police officer; public opinion about police abuse of force; the issue of race; officer selection, training, and attitudes; police unions and police culture; administrative review; procedural justice and the review of citizen complaints; the role of lawsuits; and a survey of police brutality abroad. In the final chapter Geller and Toch suggest new directions for research and practical innovations in law enforcement, from which both police and citizens can benefit. The contributors to this volume are scholars of criminology, criminal justice, social psychology, law, and public administration; former police managers; a police union leader; civilian oversight agency administrators and analysts; civil liberties advocates; police litigation expert witnesses; and media commentators. The combination of theoretical and practical perspectives makes this book ideal for students and scholars of democratic policing and for those in police departments, government, and the media charged with addressing and understanding the problem of improper exercise of force.

Download or read book Reputation Capital written by Joachim Klewes and published by Springer Science & Business Media. This book was released on 2009-10-13 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: • ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.

Download or read book Performance Measurement in Corporate Governance written by Alex Manzoni and published by Springer Science & Business Media. This book was released on 2009-04-30 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the global knowledge economy, corporate governance, organisational behaviour and performance of the supply chain are becoming increasingly important aspects of the evaluation of an enterprise. The subject of this book is the development of a contemporary organisation behaviour performance measurement (OBPM) model for enterprises in the modern economy. The fields of organisation behaviour and supply chain management are integrated with an Open Socio-Technical Systems theory of management and the application of Operations Research to corporate governance for the measurement of organisation performance. This book thereby offers a new and innovative quantitative approach to qualitative concepts of corporate performance measurement and makes a significant contribution to the fields of management theory, supply chain management as well as operations research.

Download or read book Tactical Biopolitics written by Beatriz Da Costa and published by MIT Press. This book was released on 2010-08-13 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists, scholars, and artists consider the political significance of recent advances in the biological sciences. Popular culture in this “biological century” seems to feed on proliferating fears, anxieties, and hopes around the life sciences at a time when such basic concepts as scientific truth, race and gender identity, and the human itself are destabilized in the public eye. Tactical Biopolitics suggests that the political challenges at the intersection of life, science, and art are best addressed through a combination of artistic intervention, critical theorizing, and reflective practices. Transcending disciplinary boundaries, contributions to this volume focus on the political significance of recent advances in the biological sciences and explore the possibility of public participation in scientific discourse, drawing on research and practice in art, biology, critical theory, anthropology, and cultural studies. After framing the subject in terms of both biology and art, Tactical Biopolitics discusses such topics as race and genetics (with contributions from leading biologists Richard Lewontin and Richard Levins); feminist bioscience; the politics of scientific expertise; bioart and the public sphere (with an essay by artist Claire Pentecost); activism and public health (with an essay by Treatment Action Group co-founder Mark Harrington); biosecurity after 9/11 (with essays by artists' collective Critical Art Ensemble and anthropologist Paul Rabinow); and human-animal interaction (with a framing essay by cultural theorist Donna Haraway). Contributors Gaymon Bennett, Larry Carbone, Karen Cardozo, Gary Cass, Beatriz da Costa, Oron Catts, Gabriella Coleman, Critical Art Ensemble, Gwen D'Arcangelis, Troy Duster, Donna Haraway, Mark Harrington, Jens Hauser, Kathy High, Fatimah Jackson, Gwyneth Jones, Jonathan King, Richard Levins, Richard Lewontin, Rachel Mayeri, Sherie McDonald, Claire Pentecost, Kavita Philip, Paul Rabinow, Banu Subramanian, subRosa, Abha Sur, Samir Sur, Jacqueline Stevens, Eugene Thacker, Paul Vanouse, Ionat Zurr

Download or read book Foundations of Marketing Thought written by D.G. Brian Jones and published by Routledge. This book was released on 2017-12-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.

Download or read book Transforming Cities with Transit written by Hiroaki Suzuki and published by World Bank Publications. This book was released on 2013-01-22 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Transforming Cities with Transit' explores the complex process of transit and land-use integration and provides policy recommendations and implementation strategies for effective integration in rapidly growing cities in developing countries.

Download or read book Proving and Improving written by National Resource Center for the First-Year Experience & Students in Transition (University of South Carolina) and published by . This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume of "Proving and Improving" collects essays from the First-Year Assessment Listserv, which is hosted by the Policy Center on the First Year of College and the National Resource Center. Like the first volume, this one brings together the nation's leading experts and practitioners of assessment in the first college year. They offer overviews of commercially available instruments and provide case studies of qualitative assessment strategies. The monograph also includes a comprehensive introduction by Randy Swing, describing strategies for implementing an effective assessment effort, and a typology of assessment instruments that allows readers to identify and compare instruments geared to the issues and programs they want to assess. This volume commences with a Preface (Mary Stuart Hunter); Overview of Essays (Randy L. Swing); and Introduction to First-Year Assessment (Randy L. Swing). It then divides into six parts and 37 articles, as follows. Part 1, "Institutional Records," contains: (1) Introducing the Data Audit and Analysis Toolkit (Karen Paulson); (2) Your First Stop for Information: The Office of Institutional Research (Karen Webber Bauer); (3) Using EnrollmentSearch to Track First-Year Success (John P. Ward); (4) Using Archived Course Records for First-Year Program Assessment (Debora L. Scheffel and Marie Revak); and (5) Freshman Absence-Based Intervention at The University of Mississippi (Catherine Anderson). Part 2, "Student Voices," contains: (6) Basics of Focus Groups (Libby V. Morris); (7) Looking at the First-Year Experience Qualitatively and Longitudinally (Marcia J. Belcheir); (8) Using "Think Alouds" to Evaluate Deep Understanding (Lendol Calder and Sarah-Eva Carlson); (9) The Promise Audit: Who's Promising What to Students (Marian Allen Claffey and Ned Scott Laff); (10) A Case Study on Developing Faculty Buy-In for Assessment (Lissa Yogan); and (12) The First-Year Prompts Project: A Qualitative Research Study Revisited (Elizabeth Hodges and Jean M. Yerian). Part 3, "End of Program/Course Evaluations," contains: (13) Using Interactive Focus Groups for Course and Program Assessments (Barbara J. Millis); and (14) The College Classroom Environment Scale (Roberta Jessen and Judith Patton). Part 4, "Surveys," contains: (15) The CIRP Freshman Survey and YFCY: Blending Old and New Tools to Improve Assessment of First-Year Students (Linda J. Sax and Shannon K. Gilmartin); (16) Survey Data as Part of First-Year Assessment Efforts: Using the Cooperative Institutional Research Program (CIRP) Annual Freshman Survey (J. Daniel House); (17) What Students Expect May Not Be What They Get: The PEEK (Perceptions, Expectations, Emotions and Knowledge about College) (Claire Ellen Weinstein, Cynthia A. King, Peggy Pei-Hsuan Hsieh, Taylor W. Acee and David R. Palmer); (18) Assessing Student Expectations of College: The College Student Expectations Questionnaire (Robert M. Gonyea); (19) The College Student Experiences Questionnaire: Assessing Quality of Effort and Perceived Gains in Student Learning (Michael J. Siegel); (20) The Community College Student Experience Questionnaire (Patricia H. Murrell); (21) Knowing How to Learn is as Important as Knowing What to Learn: The Learning and Study Strategies Inventory (Clarie Ellen Weinstein, Angela L. Julie, Stephanie B. Corliss, YoonJung Cho, and David R. Palmer); (22) The Retention Management System: Assessing for Early Intervention (Lana Low and Beth Richter); (23) The Study Behavior Inventory (Leonard B. Bliss); (24) The College Success Factors Index (Edmond C. Hallberg and Garrick Davis); (25) The National Survey of Student Engagement: Benchmarks of Effective Educational Practice (John Hayek); (26) Benchmarking Effective Educational Practice in Community Colleges (Kay M. McClenney); (27) What Matters in First-Year Seminars (Randy L. Swing); (28) Looking at High-Risk Behaviors (John Pryor); and (29) A More Precise Approach to Assessing Student Satisfaction (Julie L. Bryant). Part 5, "Cognitive Tests," contains: (30) Critical Thinking Assessment: Challenges and Options (Marc Cutright); (31) Evaluating General Education Outcomes: College BASE-lining Your First-Year Students (Pamela A. Humphreys); (32) CAAP General Education Assessment Program (David A. Lutz); and (33) The Cognitive Level and Quality Writing Assessment Instrument (Teresa L. Flateby). Part 6, "Trait Inventories," contains: (34) Hope Scale: A Measurement of Willpower and Waypower (Jerry Pattengale); (35) What are Learning Styles? Can We Identify Them? What is Their Place in an Assessment Program? (Linda Suskie); (36) Assessing the First-Year of College: Some Concluding Thoughts (Tracy L. Skipper and Marla Mamrick); and (37) Typology of Instruments (Randy L. Swing). [Individual chapters have references.].