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EBookClubs

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Book The Customer is NOT Always Right  Marketing Orientations in a Dynamic Business World

Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Book Clothing Orientations of Adult Women in Indiana

Download or read book Clothing Orientations of Adult Women in Indiana written by George B. Sproles and published by . This book was released on 1977 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Fashion and Its Social Agendas

Download or read book Fashion and Its Social Agendas written by Diana Crane and published by University of Chicago Press. This book was released on 2012-06-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has long been said that clothes make the man (or woman), but is it still true today? If so, how has the information clothes convey changed over the years? Using a wide range of historical and contemporary materials, Diana Crane demonstrates how the social significance of clothing has been transformed. Crane compares nineteenth-century societies—France and the United States—where social class was the most salient aspect of social identity signified in clothing with late twentieth-century America, where lifestyle, gender, sexual orientation, age, and ethnicity are more meaningful to individuals in constructing their wardrobes. Today, clothes worn at work signify social class, but leisure clothes convey meanings ranging from trite to political. In today's multicode societies, clothes inhibit as well as facilitate communication between highly fragmented social groups. Crane extends her comparison by showing how nineteenth-century French designers created fashions that suited lifestyles of Paris elites but that were also widely adopted outside France. By contrast, today's designers operate in a global marketplace, shaped by television, film, and popular music. No longer confined to elites, trendsetters are drawn from many social groups, and most trends have short trajectories. To assess the impact of fashion on women, Crane uses voices of college-aged and middle-aged women who took part in focus groups. These discussions yield fascinating information about women's perceptions of female identity and sexuality in the fashion industry. An absorbing work, Fashion and Its Social Agendas stands out as a critical study of gender, fashion, and consumer culture. "Why do people dress the way they do? How does clothing contribute to a person's identity as a man or woman, as a white-collar professional or blue-collar worker, as a preppie, yuppie, or nerd? How is it that dress no longer denotes social class so much as lifestyle? . . . Intelligent and informative, [this] book proposes thoughtful answers to some of these questions."-Library Journal

Book ITAA Proceedings

Download or read book ITAA Proceedings written by International Textile and Apparel Association and published by . This book was released on 1991 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Psychology of Fashion

Download or read book The Psychology of Fashion written by Carolyn Mair and published by Routledge. This book was released on 2018-04-09 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

Book Research Bulletin

Download or read book Research Bulletin written by and published by . This book was released on 1977 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Curriculum and Teaching Dialogue

Download or read book Curriculum and Teaching Dialogue written by David J. Flinders and published by IAP. This book was released on 2015-08-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curriculum and Teaching Dialogue (CTD) is a publication of the American Association of Teaching and Curriculum (AATC), a national learned society for the scholarly field of teaching and curriculum. The field includes those working on the theory, design and evaluation of educational programs at large. At the university level, faculty members identified with this field are typically affiliated with the departments of curriculum and instruction, teacher education, educational foundations, elementary education, secondary education, and higher education. CTD promotes all analytical and interpretive approaches that are appropriate for the scholarly study of teaching and curriculum. In fulfillment of this mission, CTD addresses a range of issues across the broad fields of educational research and policy for all grade levels and types of educational programs.

Book The Complete Systemic Supervisor

Download or read book The Complete Systemic Supervisor written by Thomas C. Todd and published by iUniverse. This book was released on with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Entrepreneurship and the Creative Economy

Download or read book Entrepreneurship and the Creative Economy written by Colette Henry and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative industries are becoming increasingly important to the economic and social wealth of most economies. They are also inherently linked to entrepreneurship and this book provides thoughtful and comprehensive insights into the role of creative industries in contemporary economies and to the interface between creative firms and entrepreneurship. The book draws upon cutting edge research to illustrate and explain the diversity and nature of creative industries and to provide informed discussion on key topics relevant to developing theory and understanding of this vital sector. This book is a must for anyone interested in understanding and learning more about the opportunities which creative industries have created for entrepreneurship and the benefits which an entrepreneurial mind-set can offer to the creative industries.- Eleanor Shaw, University of Strathclyde, UK 'The creative industries have long been a hotbed of entrepreneurial activity. For decades vaudeville, theater, movies, art, and music have exemplified the key aspects of entrepreneurship, and the participants in these industries search for novelty and create innovations. But despite the fact that some countries have industrial policies to focus on creative arts, this is a little studied area of entrepreneurship. Colette Henry and Anne de Bruin offer one of the first academic books that showcases research in the creative industries. This volume presents a solid theoretical foundation and offers fascinating chapters that consider a variety of topics such as regional strategies, education, creative expression and the evolution of industry.'

Book Fashion self expression

Download or read book Fashion self expression written by Z I MOHSIN and published by Z I MOHSIN. This book was released on 2024-05-09 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this last part, we ponder the overall subjects that have risen out of our excursion and imagine the fate of style as a dynamic and comprehensive space that praises variety, development, and manageability. Perhaps the most noticeable topic that has arisen is the festival of variety in ladies' design. From embracing different body types and sizes to celebrating social legacy and personality, style is turning out to be more comprehensive and delegated to the assorted woven artwork of humankind. By embracing variety in the entirety of its structures, the style can engage ladies to feel certain, lovely, and acknowledged similarly as they are. Besides, development has been a main thrust behind the development of ladies' style, with innovative headways and inventive trial and error pushing the limits of conventional planning and creation processes. From brilliant textures and wearable innovation to 3D printing and computer-generated reality, design is embracing development in ways that improve usefulness, maintainability, and personalization. By tackling the force of development, style can reform how we collaborate with apparel and frills and set out new open doors for imagination and self-articulation.

Book Forskning om konsumenternas villkor och v  rderingar i en ny tid

Download or read book Forskning om konsumenternas villkor och v rderingar i en ny tid written by and published by Nordic Council of Ministers. This book was released on 1999 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Searching for a Universal Ethic

Download or read book Searching for a Universal Ethic written by John Berkman and published by Wm. B. Eerdmans Publishing. This book was released on 2014-12-29 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best contemporary English-language resource on pursuing a universal ethics In this volume twenty-three major scholars comment on and critically evaluate In Search of a Universal Ethic, the 2009 document written by the International Theological Commission (ITC) of the Catholic Church. That historic document represents an official Church contribution both to a more adequate understanding of a universal ethic and to Catholicism’s own tradition of reflection on natural law. The essays in this book reflect the ITC document’s complementary emphases of dialogue across traditions (universal ethic) and reflection on broadly applicable ethical guidance within the Christian tradition (natural law). Among other things, the document situates the natural law ethical tradition within the larger search for a universal ethic. Along with its insightful essays, Searching for a Universal Ethic offers — for the first time in published form — the Vatican’s official English translation of In Search of a Universal Ethic. Contributors: John Berkman Serge-Thomas Bonino, O.P. David Burrell, C.S.C. Lisa Sowle Cahill Joseph E. Capizzi David Cloutier Anver M. Emon Robert P. George Sherif Girgis Jennifer A. Herdt Russell Hittinger M. Cathleen Kaveny Anthony J. Kelly, C.Ss.R. Fergus Kerr, O.P. Steven A. Long William C. Mattison III Gilbert Meilaender Livio Melina Michael S. Northcott David Novak Jean Porter Martin Rhonheimer Tracey Rowland

Book The Geometry of Physics

Download or read book The Geometry of Physics written by Frankel Theodore and published by 清华大学出版社有限公司. This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Front End Vision and Multi Scale Image Analysis

Download or read book Front End Vision and Multi Scale Image Analysis written by Bart M. Haar Romeny and published by Springer Science & Business Media. This book was released on 2008-10-24 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many approaches have been proposed to solve the problem of finding the optic flow field of an image sequence. Three major classes of optic flow computation techniques can discriminated (see for a good overview Beauchemin and Barron IBeauchemin19951): gradient based (or differential) methods; phase based (or frequency domain) methods; correlation based (or area) methods; feature point (or sparse data) tracking methods; In this chapter we compute the optic flow as a dense optic flow field with a multi scale differential method. The method, originally proposed by Florack and Nielsen [Florack1998a] is known as the Multiscale Optic Flow Constrain Equation (MOFCE). This is a scale space version of the well known computer vision implementation of the optic flow constraint equation, as originally proposed by Horn and Schunck [Horn1981]. This scale space variation, as usual, consists of the introduction of the aperture of the observation in the process. The application to stereo has been described by Maas et al. [Maas 1995a, Maas 1996a]. Of course, difficulties arise when structure emerges or disappears, such as with occlusion, cloud formation etc. Then knowledge is needed about the processes and objects involved. In this chapter we focus on the scale space approach to the local measurement of optic flow, as we may expect the visual front end to do. 17. 2 Motion detection with pairs of receptive fields As a biologically motivated start, we begin with discussing some neurophysiological findings in the visual system with respect to motion detection.

Book The Social and Cognitive Impacts of E commerce on Modern Organizations

Download or read book The Social and Cognitive Impacts of E commerce on Modern Organizations written by Mehdi Khosrowpour and published by IGI Global. This book was released on 2004-01-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. It covers the impact of e-commerce on consumer behaviour, organizational behaviour, and development.

Book Human Computer Interaction  HCI Applications and Services

Download or read book Human Computer Interaction HCI Applications and Services written by Julie A. Jacko and published by Springer. This book was released on 2007-08-24 with total page 1239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the fourth of a four-volume set that constitutes the refereed proceedings of the 12th International Conference on Human-Computer Interaction, HCII 2007, held in Beijing, China, jointly with eight other thematically similar conferences. It covers business applications; learning and entertainment; health applications; work and collaboration support; web-based and mobile applications; as well as, advanced design and development support.

Book Fashion and Textiles  Breakthroughs in Research and Practice

Download or read book Fashion and Textiles Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-11 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.