Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Download or read book Website Optimization written by Andrew B. King and published by "O'Reilly Media, Inc.". This book was released on 2008-07-08 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Download or read book Convert Every Click written by Benji Rabhan and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Lead Generation For Dummies written by Dayna Rothman and published by John Wiley & Sons. This book was released on 2014-03-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Download or read book Experiment written by Colin McFarland and published by New Riders. This book was released on 2012-08-17 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Download or read book Always Be Testing written by Bryan Eisenberg and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

Download or read book The Forecaster Method written by John Lincoln and published by . This book was released on 2019-07-19 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never Waste Another Digital Marketing Dollar Again (While Growing Your Business Faster Than Ever)! The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. What You Will Learn: - Bring dollars online from traditional media with confidence!- Accurately forecast and scale your digital marketing- Establish goals and hit them while reducing costs- Establish executive-level reporting and Key Performance Indicators (KPIs)- Set the right overall marketing budget based on a real model- Find new opportunities and phase out poor performers- Create a diversified portfolio of traffic - Set business revenue targets and hit them - Learn how to convert your traffic for less- Learn how to build audiences and market to them over time- Learn how much you should be spending on marketing- Get access to real industry studies that show benchmark data- And more!With hundreds of ways to spend your money in digital today, now is the most important time for this system to be released. Welcome to the Forecaster Method, your guide to transitioning more marketing dollars online from offline, structuring your approach, properly using a performance-based model, and using clear data to scale results. If you are a CMO, business owner, or digital marketer (or perhaps aspire to be in positions such as these) of a multi-million or even multi-billion-dollar company, consider this book your new best friend. As a large company you are competing with the smartest minds in the business, many of which are nimbler in performance-based marketing. It is critical you understand how to test, measure, and prove results as well as scale your online marketing. It is no longer the same marketing mix as it was a few years ago. Digital marketing has exploded and there are so many new ways to advertise it is almost impossible to keep up with. The key to success is following a methodical digital marketing process. About The AuthorJohn Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 and 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, frequent industry speaker, and winner of the coveted Search Engine Land "Search Marketer of the Year" award.With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, Sharp Healthcare, 5 Hour Energy, Cox Communications, and more.

Download or read book Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

Download or read book Making Websites Win written by Karl Blanks and published by Conversion Rate Experts. This book was released on 2017-10-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.

Download or read book Web Style Guide written by Patrick J. Lynch and published by . This book was released on 2002 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the step-by-step process involved in designing a Web site. Readers are assumed to be familiar with whatever Web publishing tool they are using. The guide gives few technical details but instead focuses on the usability, layout, and attractiveness of a Web site, with the goal being to make it as popular with the intended audience as possible. Considerations such as graphics, typography, and multimedia enhancements are discussed.

Download or read book Don t Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards