Download or read book Research Handbook on Digital Strategy written by Carmelo Cennamo and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

Download or read book Digital Transformation Challenges and Opportunities written by Wooje Cho and published by Springer. This book was released on 2018-09-03 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the 16th Workshop on e-Business, WeB 2017, which took place in Seoul, South Korea, in December 2017. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2017 theme was “Digital transformation: challenges and opportunities”. The 11 papers presented in this volume were carefully reviewed and selected from 43 submissions. These are original research articles with a broad coverage of behavioral issues on consumers, citizens, businesses, industries and governments, ranging from technical to strategic issues.

Download or read book Mobile and Wireless Technology 2018 written by Kuinam J. Kim and published by Springer. This book was released on 2018-07-23 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents peer-reviewed contributions from the 5th International Conference on Mobile and Wireless Technology (ICMWT 2018), held June 25-27, 2018 in Hong Kong. This conference provided researchers and practitioners from both academia and industry with a platform to keep them abreast of cutting-edge developments in the field. The book includes papers on mobile and wireless networks and their applications, the increasingly important security issues relating to mobile and wireless systems, data management, as well as the latest developments in mobile software development, and multimedia and wireless communications.

Download or read book E Life Web Enabled Convergence of Commerce Work and Social Life written by Michael J. Shaw and published by Springer. This book was released on 2013-11-13 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Workshop on E-Business (WEB 2011), held in Shanghai, China, on December 4, 2011. The 40 papers, which were selected from 88 submissions to the workshop, touch on topics that are diverse yet highly relevant to the challenges faced by today's e-business researchers and practitioners. They are organized in topical sections on social networks, business intelligence, and social computing; economics and organizational implications of electronic markets; and e-business systems and applications.

Download or read book Marketing Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Download or read book LISS 2020 written by Shifeng Liu and published by Springer Nature. This book was released on 2021-04-10 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the proceedings of the 10th International Conference on Logistics, Informatics and Service Sciences (LISS 2020), which is co-organized by Beijing Jiaotong University, Budapest University of Technology and Economics, in July 25–28 2020. This book focuses on the “AI and data-driven technical and management innovation in logistics, informatics and services” and aims to provide new research methods, theories and applications from various areas of management and engineering. In detail the included scientific papers analyse and describe communication processes in the fields of logistics, informatics, service sciences and other related areas. The variety of papers delivers added value for both scholars and practitioners. Information and communication technologies have been providing an effective network infrastructure and development platform for logistics and service operations.

Download or read book Product Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE. This book was released on 2002-03-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE Publications. This book was released on 2002-03-26 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s "1998-1999" Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials

Download or read book The Trial Presentation Companion A Step By Step Guide to Presenting Electronic Evidence in the Courtroom written by Shannon Lex Bales and published by Aspen Publishing. This book was released on 2018-06-21 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defendant Reginald McKay, a mentally disturbed American who became a "home-grown" Islamic terrorist, poisoned members of a Jewish temple during Passover seder. After one of the The Trial Presentation Companion: A Step-by-Step Guide to Presenting Electronic Evidence in the Courtroom, written by award-winning legal technologist Shannon Lex Bales, is NITA's first-ever, comprehensive how-to manual on running electronic evidence in the courtroom. This face-saving guide will help you and your firm expand your comfort zone in working with all the bits and pieces--laptops, trial presentation software, document cameras, audio-visual components, the puzzling array of cords and cables--that are increasingly essential when presenting electronic evidence in court in the modern era. Checklists and guides are included to help your firm create a technology plan for trial and recognize where opposing firms may attempt less-than-reputable technical tactics, such as burden shifting, to throw a monkey wrench in your trial plan. For the judiciary, the book presents a warts-and-all view of trial technology and discusses reasonable presentation obligations by firms to the court and how the court can ensure more efficient technological processes and fewer problems in the courtroom. Part One, Trial Presentation in Theory, is just that: a theoretical explanation, in plain (and often tongue-in-cheek) English, about why expert trial technologists do what they do during pretrial and in court: how to organize and name exhibit files, choose the best software for your needs, build a trial kit of equipment to take to court, comply with the Trial Management Order, develop an effective workflow, cultivate relationships that provide mutual support in court and out, and much more. Part Two, Trial Presentation in Practice, shows you, step by illustrated step, how you, too, can bring that same game to your own legal team as you huddle for trial. Even if you don't know an HDMI port from a VGA and have never set up a folder system on your server before, The Trial Presentation Companion will show you how, and before you know it, you'll be running the show like you were born to it. This book is suitable for everyone from judges and law firm partners and associates to law students, budding trial technologists, and paralegals.

Download or read book Snake Oil written by Dan Russell and published by Morgan James Publishing. This book was released on 2022-08-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again? Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing’s growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein’s study in order to discover the secrets to becoming a marketing scientist. With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.

Download or read book Forex Trading Made Easy For Beginners Software Strategies and Signals written by Marlon Green and published by Speedy Publishing LLC. This book was released on 2014-06-15 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is quite a buzz in the marketplace about Forex trading. More and more persons are trying their hands at this form of trading in a bid to make additional income to support their families. Some are even looking at Forex as a job that they can do from home so they can spend more time with their families. "Forex Trading Made Easy For Beginners: Software, Strategies and Signals" helps the reader to learn all about this form of trading. The world of trading can be unforgiving and it is essential that persons learn how to trade properly before they put all their money in. The book is a great introductory text for the Forex novice. It teaches all of the basics and so much more!

Download or read book A Practical Guide to Designing Phase II Trials in Oncology written by Sarah R. Brown and published by John Wiley & Sons. This book was released on 2014-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to identify optimal phase II trial designs Providing a practical guide containing the information needed to make crucial decisions regarding phase II trial designs, A Practical Guide to Designing Phase II Trials in Oncology sets forth specific points for consideration between the statistician and clinician when designing a phase II trial, including issues such as how the treatment works, choice of outcome measure and randomization, and considering both academic and industry perspectives. A comprehensive and systematic library of available phase II trial designs is included, saving time otherwise spent considering multiple manuscripts, and real-life practical examples of using this approach to design phase II trials in cancer are given. A Practical Guide to Designing Phase II Trials in Oncology: Offers a structured and practical approach to phase II trial design Considers trial design from both an academic and industry perspective Includes a structured library of available phase II trial designs Is relevant to both clinical and statistical researchers at all levels Includes real life examples of applying this approach For those new to trial design, A Practical Guide to Designing Phase II Trials in Oncology will be a unique and practical learning tool, providing an introduction to the concepts behind informed decision making in phase II trials. For more experienced practitioners, the book will offer an overview of new, less familiar approaches to phase II trial design, providing alternative options to those which they may have previously used.

Download or read book CorelDRAW Graphics Suite X8 2019 An Easy Guide to the Best Features written by J. Davidson and published by Bulls Run. This book was released on 2019-02-24 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you had ever had the need for a graphics editing software, you may have realized that there exists a wide array of options from which you can choose. The CorelDraw Graphics Suite X8 is one that you may have come across in your search. This is the latest version of this graphics editing software. There have been some updates and upgrades made to this version of the software to make it easier to use and to enhance its capabilities. The first edition of the CorelDraw Graphics Suite was released in the year 1989. If you are looking for editing software that can help you with a bit of simple graphics work, then CorelDraw Graphics Suite X8 2019 could prove to be a great assistant. Plus, with the recent enhancements that have been done to the package makes it easy to use for both amateurs and professionals. The added tools will give you even more variety as it relates to what you are able to achieve within the system as well as the amount of time that it will take you to complete the edits to your designs. There is also a free trial that you can access just to see if the CorelDraw Suite X8 2019 is a match for you.

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2023-05-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Download or read book Security and Software for Cybercafes written by Adomi, Esharenana E. and published by IGI Global. This book was released on 2008-04-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybercafes, which are places where Internet access is provided for free, provide the opportunity for people without access to the Internet, or who are traveling, to access Web mail and instant messages, read newspapers, and explore other resources of the Internet. Due to the important role Internet cafes play in facilitating access to information, there is a need for their systems to have well-installed software in order to ensure smooth service delivery. Security and Software for Cybercafes provides relevant theoretical frameworks and current empirical research findings on the security measures and software necessary for cybercafes, offering information technology professionals, scholars, researchers, and educators detailed knowledge and understanding of this innovative and leading-edge issue, both in industrialized and developing countries.

Download or read book User Centered Design Strategies for Massive Open Online Courses MOOCs written by Mendoza-Gonzalez, Ricardo and published by IGI Global. This book was released on 2016-01-07 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, educational opportunities have evolved beyond the traditional classroom setting. Most universities have implemented virtual learning environments in an effort to provide more opportunities for potential or current students seeking alternative and more affordable learning solutions. User-Centered Design Strategies for Massive Open Online Courses (MOOCs) focuses on the best practices and effective design of student interaction within virtual learning environments. Highlighting strategies from human-computer interaction experiences and user-centered models, as well as emergent approaches and implementation techniques, this reference publication is designed for computer science students, academics, researchers, instructional designers, IT professionals, software developers, and educators interested in mobile technologies, social learning, and educational inclusion.