Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Download or read book The Art Science of Learning Design written by Marcelo Maina and published by Springer. This book was released on 2015-07-21 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an era defined by a wealth of open and readily available information, and the accelerated evolution of social, mobile and creative technologies. The provision of knowledge, once a primary role of educators, is now devolved to an immense web of free and readily accessible sources. Consequently, educators need to redefine their role not just “from sage on the stage to guide on the side” but, as more and more voices insist, as “designers for learning”. The call for such a repositioning of educators is heard from leaders in the field of technology-enhanced learning (TEL) and resonates well with the growing culture of design-based research in Education. However, it is still struggling to find a foothold in educational practice. We contend that the root causes of this discrepancy are the lack of articulation of design practices and methods, along with a shortage of tools and representations to support such practices, a lack of a culture of teacher-as-designer among practitioners, and insufficient theoretical development. The Art and Science of Learning Design (ASLD) explores the frameworks, methods, and tools available for teachers, technologists and researchers interested in designing for learning Learning Design theories arising from findings of research are explored, drawing upon research and practitioner experiences. It then surveys current trends in the practices, methods, and methodologies of Learning Design. Highlighting the translation of theory into practice, this book showcases some of the latest tools that support the learning design process itself.

Download or read book The Imagined Immigrant written by Ilaria Serra and published by Fairleigh Dickinson Univ Press. This book was released on 2009 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original sources--such as newspaper articles, silent movies, letters, autobiographies, and interviews--Ilaria Serra depicts a large tapestry of images that accompanied mass Italian migration to the U.S. at the turn of the twentieth century. She chooses to translate the Italian concept of immaginario with the Latin imago that felicitously blends the double English translation of the word as "imagery" and "imaginary." Imago is a complex knot of collective representations of the immigrant subject, a mental production that finds concrete expression; impalpable, yet real. The "imagined immigrant" walks alongside the real one in flesh and rags.

Download or read book The Work of Art written by Gérard Genette and published by Cornell University Press. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What art is--its very nature--is the subject of this book by one of the most distinguished continental theorists writing today. Informed by the aesthetics of Nelson Goodman and referring to a wide range of cultures, contexts, and media, The Work of Art seeks to discover, explain, and define how art exists and how it works. To this end, Gérard Genette explores the distinction between a work of art's immanence--its physical presence--and transcendence--the experience it induces. That experience may go far beyond the object itself.Genette situates art within the broad realm of human practices, extending from the fine arts of music, painting, sculpture, and literature to humbler but no less fertile fields such as haute couture and the culinary arts. His discussion touches on a rich array of examples and is bolstered by an extensive knowledge of the technology involved in producing and disseminating a work of art, regardless of whether that dissemination is by performance, reproduction, printing, or recording. Moving beyond examples, Genette proposes schemata for thinking about the different manifestations of a work of art. He also addresses the question of the artwork's duration and mutability.

Download or read book On Tyranny written by Leo Strauss and published by University of Chicago Press. This book was released on 2013-11-15 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Tyranny is Leo Strauss’s classic reading of Xenophon’s dialogue Hiero, or Tyrannicus, in which the tyrant Hiero and the poet Simonides discuss the advantages and disadvantages of exercising tyranny. Included are a translation of the dialogue from its original Greek, a critique of Strauss’s commentary by the French philosopher Alexandre Kojève, and the complete correspondence between the two. This revised and expanded edition introduces important corrections throughout and expands Strauss’s restatement of his position in light of Kojève’s commentary to bring it into conformity with the text as it was originally published in France.

Download or read book The Chimaera of Arezzo written by Mario Iozzo and published by Edizioni Polistampa. This book was released on 2009 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This translated catalog was produced for the title exhibit at the J. Paul Getty Museum, Los Angeles, held July 16, 2009-February 8, 2010. Iozzo (National Archeological Museum, Florence) and the Getty's senior curator of antiquities describe their collaboration for the loan of this large Etruscan bronze chimera dating to the 5th century B.C., its 16th century discovery in Arezzo, symbolism of the mythical creature, and place in classical art and Medici history.

Download or read book Imperial City written by Susan Vandiver Nicassio and published by University of Chicago Press. This book was released on 2009-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1798, the armies of the French Revolution tried to transform Rome from the capital of the Papal States to a Jacobin Republic. For the next two decades, Rome was the subject of power struggles between the forces of the Empire and the Papacy, while Romans endured the unsuccessful efforts of Napoleon’s best and brightest to pull the ancient city into the modern world. Against this historical backdrop, Nicassio weaves together an absorbing social, cultural, and political history of Rome and its people. Based on primary sources and incorporating two centuries of Italian, French, and international research, her work reveals what life was like for Romans in the age of Napoleon. “A remarkable book that wonderfully vivifies an understudied era in the history of Rome. . . . This book will engage anyone interested in early modern cities, the relationship between religion and daily life, and the history of the city of Rome.”—Journal of Modern History “An engaging account of Tosca’s Rome. . . . Nicassio provides a fluent introduction to her subject.”—History Today “Meticulously researched, drawing on a host of original manuscripts, memoirs, personal letters, and secondary sources, enabling [Nicassio] to bring her story to life.”—History

Download or read book The Making of Friedrich Nietzsche written by Daniel Blue and published by Cambridge University Press. This book was released on 2016-07-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radically reconceives Friedrich Nietzsche's early life, offering an alternative approach and new insights into the early development of Nietzsche's philosophy.

Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Download or read book The Mediterranean Medina written by AA. VV. and published by Gangemi Editore spa. This book was released on 2016-01-03T00:00:00+01:00 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume collects the proceedings of the International Seminar The Mediterranean Medina, that took place in the School of Architecture at Pescara from 17th to 19th of June 2004.

Download or read book The Holocaust and Collective Memory written by Peter Novick and published by Bloomsbury Publishing. This book was released on 2001 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book which continues to provide heated debate, Novick asks whether defining Jewishness in terms of victimhood alone does not hand Hitler a posthumous victory, and whether claiming uniqueness for the Holocaust does not diminish atrocities like Biafra, Rwanda or Kosovo.

Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

Download or read book Teaching Multiliteracies Across the Curriculum written by Len Unsworth and published by Open University Press. This book was released on 2001 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook outlines the basic theoretical knowledge teachers need to have about visual and verbal grammar and the nature of computer-based texts in school learning. It includes both theoretical frameworks and detailed practice guidelines.

Download or read book Teacher as Designer written by David Scott and published by Springer Nature. This book was released on 2021-02-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights into how design-based processes, principles, and mindsets can be productively employed in diverse P-16 educational spaces by a myriad of educational actors including teachers, instructional leaders, and students. It addresses concerns about the theoretical and practical implications of the still emergent emphasis of design in education. The book begins by examining a number of prominent design processes being used by educators including human-centred design, designing for authentic inquiries, and Universal Design for Learning. It then delves into how teachers, system leaders, and students can engage in educational design within the complex spaces of K-12 contexts. Finally, the book takes up design in education within a maker and making context. Each chapter includes a vignette, a series of guiding questions, along with specific design principles that can help address common challenges and issues educators encounter in their practice. This book provides both theoretical and practical elements involved in educational design and is beneficial to scholars, graduate students, educators, and pre-service teachers.

Download or read book Intelligence Analysis written by Wayne Michael Hall and published by Bloomsbury Publishing USA. This book was released on 2009-12-22 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a vast conceptual and theoretical exploration of the ways intelligence analysis must change in order to succeed against today's most dangerous combatants and most complex irregular theatres of conflict. Intelligence Analysis: How to Think in Complex Environments fills a void in the existing literature on contemporary warfare by examining the theoretical and conceptual foundations of effective modern intelligence analysis—the type of analysis needed to support military operations in modern, complex operational environments. This volume is an expert guide for rethinking intelligence analysis and understanding the true nature of the operational environment, adversaries, and most importantly, the populace. Intelligence Analysis proposes substantive improvements in the way the U.S. national security system interprets intelligence, drawing on the groundbreaking work of theorists ranging from Carl von Clauswitz and Sun Tzu to M. Mitchell Waldrop, General David Petraeus, Richards Heuer, Jr., Orson Scott Card, and others. The new ideas presented here will help the nation to amass a formidable, cumulative intelligence power, with distinct advantages over any and all adversaries of the future regardless of the level of war or type of operational environment.

Download or read book Superdiversity written by Steven Vertovec and published by Taylor & Francis. This book was released on 2022-11-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superdiversity explores processes of diversification and the complex, emergent social configurations that now supersede prior forms of diversity in societies around the world. Migration plays a key role in these processes, bringing changes not just in social, cultural, religious, and linguistic phenomena, but also in the ways that these phenomena combine with others like gender, age, and legal status. The concept of superdiversity has been adopted by scholars across the social sciences in order to address a variety of forms, modes, and outcomes of diversification. Central to this field is the relationship between social categorization and social organization, including stratification and inequality. Increasingly complex categories of social “difference” have significant impacts across scales, from entire societies to individual identities. While diversification is often met with simplifying stereotypes, threat narratives, and expressions of antagonism, superdiversity encourages a perspective on difference as comprising multiple social processes, flexible collective meanings, and overlapping personal and group identities. A superdiversity approach encourages the re-evaluation and recognition of social categories as multidimensional, unfixed, and porous as opposed to views based on hardened, one-dimensional thinking about groups. Diversification and increasing social complexity are bound to continue, if not intensify, in light of climate change. This will have profound impacts on the nature of global migration, social relations, and inequalities. Superdiversity presents a convincing case for recognizing new social formations created by changing migration patterns and calls for a re-thinking of public policy and social scientific approaches to social difference. This introduction to the multidisciplinary concept of superdiversity will be of considerable interest to students and researchers in a range of fields in the humanities and social sciences. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book Student Team Learning written by Robert E. Slavin and published by . This book was released on 1983 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: