Download or read book Online Social Networks in Business Frameworks written by Sudhir Kumar Rathi and published by John Wiley & Sons. This book was released on 2024-10-08 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Download or read book Social Media and Networking Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Download or read book Research and Practical Issues of Enterprise Information Systems II Volume 2 written by Li Xu and published by Springer Science & Business Media. This book was released on 2007-10-15 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents work from the IFIP TC 8 WG 8.9 International Conference on the Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007). Enterprise information systems (EIS) have become increasingly popular. EIS integrate and support business processes across functional boundaries in a supply chain environment. In recent years, more and more enterprises world-wide have adopted EIS such as Enterprise Resource Planning (ERP) for running their businesses.
Download or read book Models for Social Networks With Statistical Applications written by Suraj Bandyopadhyay and published by SAGE Publications. This book was released on 2010-06-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a sociologist, a graph theorist, and a statistician, this title provides social network analysts and students with a solid statistical foundation from which to analyze network data. Clearly demonstrates how graph-theoretic and statistical techniques can be employed to study some important parameters of global social networks. The authors uses real life village-level social networks to illustrate the practicalities, potentials, and constraints of social network analysis ("SNA"). They also offer relevant sampling and inferential aspects of the techniques while dealing with potentially large networks. Intended Audience This supplemental text is ideal for a variety of graduate and doctoral level courses in social network analysis in the social, behavioral, and health sciences
Download or read book New Directions in Web Data Management 1 written by Athena Vakali and published by Springer Science & Business Media. This book was released on 2011-01-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the major issues in the Web data management related to technologies and infrastructures, methodologies and techniques as well as applications and implementations. Emphasis is placed on Web engineering and technologies, Web graph managing, searching and querying and the importance of social Web.
Download or read book Social Networks A Framework of Computational Intelligence written by Witold Pedrycz and published by Springer. This book was released on 2013-12-09 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the audience with an updated, in-depth and highly coherent material on the conceptually appealing and practically sound information technology of Computational Intelligence applied to the analysis, synthesis and evaluation of social networks. The volume involves studies devoted to key issues of social networks including community structure detection in networks, online social networks, knowledge growth and evaluation, and diversity of collaboration mechanisms. The book engages a wealth of methods of Computational Intelligence along with well-known techniques of linear programming, Formal Concept Analysis, machine learning, and agent modeling. Human-centricity is of paramount relevance and this facet manifests in many ways including personalized semantics, trust metric, and personal knowledge management; just to highlight a few of these aspects. The contributors to this volume report on various essential applications including cyber attacks detection, building enterprise social networks, business intelligence and forming collaboration schemes. Given the subject area, this book is aimed at a broad audience of researchers and practitioners. Owing to the nature of the material being covered and a way it is organized, the volume will appeal to the well-established communities including those active in various disciplines in which social networks, their analysis and optimization are of genuine relevance. Those involved in operations research, management, various branches of engineering, and economics will benefit from the exposure to the subject matter.
Download or read book Integrating Social Media into Business Practice Applications Management and Models written by Lee, In and published by IGI Global. This book was released on 2014-06-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Download or read book Social Network Analytics for Contemporary Business Organizations written by Bansal, Himani and published by IGI Global. This book was released on 2018-03-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.
Download or read book Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Download or read book Social Media in Travel Tourism and Hospitality written by Evangelos Christou and published by Routledge. This book was released on 2016-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Download or read book Disease Control Through Social Network Surveillance written by Thirimachos Bourlai and published by Springer Nature. This book was released on 2022-09-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines modern paradigms of disease control based on social network surveillance applications, including electronic sentinel surveillance and wireless application-based surveillance science. It also highlights topics that integrate statistical and epidemiological sciences with surveillance practice and, in order to reflect the evolution of social networking practices, discusses topics concerning the challenges for surveillance theory and practice. In turn, the book goes a step further by providing insights on how we need to analyse epidemiological trends by following best practices on distinguishing useful information from noise, namely fake news, false reporting of disease incidents and events, etc. At the same time, we need to be able to protect health-focused applications and communication tools via cybersecurity technologies and to ensure that anonymity of reporting and privacy are preserved. In closing, the book discusses the role and impact of social media on disease surveillance, as well as the current role of communities in infectious disease surveillance and control.
Download or read book Transforming Social Media Business Models Through Blockchain written by Nitin Upadhyay and published by Emerald Group Publishing. This book was released on 2019-11-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE Publications Limited. This book was released on 2023-11-22 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
