Download or read book The Effects of Social Media Advertising in China written by Changchun Xuan and published by Taylor & Francis. This book was released on 2022-09-30 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.

Download or read book Cultural Policy and East Asian Rivalry written by Anthony Y. H. Fung and published by Rowman & Littlefield. This book was released on 2018-05-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hong Kong was once an established hub of creativity in Asia recognized internationally for its cinema, Bruce Lee and Kung Fu. Cantopop, its particular form of pop music, was popular throughout China and East Asia from the 1970s. So why is Hong Kong’s creative industry today in a state of stagnation? Cultural Policy and East Asian Rivalry unravels the challenges faced by the creative industries in Hong Kong in relation to the wider East Asian context in countries including Singapore, Japan, Korea, Vietnam, Malaysia and China. Based on a four-year study of the gaming industry in Hong Kong, this book explores the barriers that creative industries face in the region. Fung argues that a lack of cultural policy in Hong Kong has damaged the gaming industry and by extension all creative industries in the region by rendering them uncompetitive. Conversely, the growing strength of cultural policy in other countries across the region has created further barriers for the industry.

Download or read book Human Interface and the Management of Information Information and Knowledge Design written by Sakae Yamamoto and published by Springer. This book was released on 2015-07-20 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 9172 and 9173 constitutes the refereed proceedings of the Human Interface and the Management of Information thematic track, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, held in Los Angeles, CA, USA, in August 2015, jointly with 15 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: information visualization; information presentation; knowledge management; haptic, tactile and multimodal interaction; service design and management; user studies.

Download or read book Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Download or read book Ambitious and Anxious written by Yingyi Ma and published by Columbia University Press. This book was released on 2020-02-18 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2021 Best Book Award, Comparative and International Education Society Higher Education Special Interest Group Winner, 2021 Best Book Award, Comparative and International Education Society Study Abroad and International Studies Special Interest Group Honorable Mention, 2021 Pierre Bourdieu Award for the Best Book in Sociology of Education, Section on the Sociology of Education, American Sociological Association Over the past decade, a wave of Chinese international undergraduate students—mostly self-funded—has swept across American higher education. From 2005 to 2015, undergraduate enrollment from China rose from under 10,000 to over 135,000. This privileged yet diverse group of young people from a changing China must navigate the complications and confusions of their formative years while bridging the two most powerful countries in the world. How do these students come to study in the United States? What does this experience mean to them? What does American higher education need to know and do in order to continue attracting these students and to provide sufficient support for them? In Ambitious and Anxious, the sociologist Yingyi Ma offers a multifaceted analysis of this new wave of Chinese students based on research in both Chinese high schools and American higher-education institutions. Ma argues that these students’ experiences embody the duality of ambition and anxiety that arises from transformative social changes in China. These students and their families have the ambition to navigate two very different educational systems and societies. Yet the intricacy and pressure of these systems generate a great deal of anxiety, from applying to colleges before arriving, to studying and socializing on campus, and to looking ahead upon graduation. Ambitious and Anxious also considers policy implications for American colleges and universities, including recruitment, student experiences, faculty support, and career services.

Download or read book BDEIM 2022 written by Paulo Batista and published by European Alliance for Innovation. This book was released on 2023-06-14 with total page 1107 pages. Available in PDF, EPUB and Kindle. Book excerpt: BDEIM 2022 created an academic platform for academic communication and scientific innovation, brought together experts, scholars, and scientists in the fields of big data economy and information management from all over the world to present their research results and to exchange information, promoted the industrial cooperation of academic achievements, and facilitated the collaboration in the future among all the participants. The scope of the conference covered all areas of research in big data economy and information management, including Big Data Mining, Economic Statistics under Big Data, Sensor Network and Internet of Things, Computer Science and Internet, Network and Information Security, Database Technology, etc. The conference brought together about 150 participants, primarily from China, but also from USA, France, Portugal, and other countries. This volume contains the papers presented at the 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), held during December 2nd-3rd, 2023 in Zhengzhou, China.

Download or read book Online Chinese Nationalism and China s Bilateral Relations written by Simon Shen and published by Lexington Books. This book was released on 2010-03-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the Chinese were officially plugged into the virtual community in 1994, the usage of the internet in the country has developed at an incredible rate. By the end of 2008, there were approximately 298 million netizens in China, a number which surpasses that of the U.S. and ranks China the highest user in the world. The rapid development of the online Chinese community has not only boosted the information flow among citizens across the territory, but has also created a new form of social interaction between the state, the media, various professionals and intellectuals, as well as China's ordinary citizens. Although the subject of this book is online Chinese nationalism, which to a certain extent is seen as a pro-regime phenomenon, the emergence of an online civil society in China intrinsically provides some form of supervision of state power-perhaps even a check on it. The fact that the party-state has made use of this social interaction, while at the same time remaining worried about the negative impact of the same netizens, is a fundamental characteristic of the nature of the relationship between the state and the internet community. Many questions arise when considering the internet and Chinese nationalism. Which are the most important internet sites carrying online discussion of nationalism related to the author's particular area of study? What are the differences between online nationalism and the conventional form of nationalism, and why do these differences exist? Has nationalist online expression influenced actual foreign policy making? Has nationalist online expression influenced discourse in the mainstream mass media in China? Have there been any counter reactions towards online nationalism? Where do they come from? Online Chinese Nationalism and China's Bilateral Relations seeks to address these questions.

Download or read book Culture Creativity and Music Education in China written by Wai-Chung Ho and published by Taylor & Francis. This book was released on 2023-04-07 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ho's book explores music education in China, and how creativity, education reforms, and social transformation can be enabled through music. The essential elements of music discussed include perception and creativity, sources and stimulation, and the integration of musical creativity in diverse cultures and participation. It focuses on three Chinese cities; Changsha and Hong Kong Special Administrative Region of China, which have creative industries, and Shijiazhuang, which has cultural industries. Readers will gain insights into the introduction of creativity into the Chinese education system through music, particularly during the pandemic. The author analyses official documents, selected music textbooks adopted by schools, questionnaire surveys, and in-depth interviews with both students and teachers. These interviews reveal the underbelly of the dilemmas of introducing creativity into schools through music education. The volume will be of interest to those keen to increase creativity in teaching through music, and researchers in the fields of creativity and music education. It will also interest students undertaking Chinese, teacher education, or music.

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Download or read book Wanghong as Social Media Entertainment in China written by David Craig and published by Springer Nature. This book was released on 2021-02-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

Download or read book Mobile Gaming in Asia written by Dal Yong Jin and published by Springer. This book was released on 2016-07-29 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes mobile gaming in the Asian context and looks into a hitherto neglected focus of inquiry – a localized mobile landscape, with particular reference to young Asians’ engagement with mobile gaming. This edition focuses not only on the remarkable success of local mobile games, but also on the significance of social milieu in the development of Asian mobile technologies and gaming culture. It analyzes the growth of the current mobile technologies and mobile gaming not as separate but as continuous developments in tandem with the digital economy. It is of interest to both academics and a broader readership from the business, government, and information technology sectors

Download or read book Mindful Media Mental Health Challenges in the Digital Age written by Dr. Arun Kumar and published by Blue Rose Publishers. This book was released on 2024-09-20 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, where social media updates, news alerts, and a deluge of digital content vie for our attention, the profound impact on our mental well-being cannot be overstated. "Mindful Media: Navigating Mental Health Challenges in the Digital Age" dives deep into the psychological effects of our digital habits, shedding light on issues such as anxiety, depression, and addiction that can stem from our relationship with media. Backed by extensive research, personal narratives, and expert insights, "Mindful Media" offers a nuanced understanding of how our digital behaviors can shape our mental health. This book provides practical strategies and actionable advice to empower readers to navigate their digital lives with greater mindfulness and intentionality. By fostering a conscious approach to media consumption, the book helps individuals reclaim control over their well-being in the digital age. Furthermore, it emphasizes the importance of cultivating a balanced digital environment that promotes mental health. Through compelling case studies and real-life examples, the book vividly illustrates how digital media can either harm or heal, depending on how it is utilized.

Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2021-08-10 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.

Download or read book Social Media Tools and Platforms in Learning Environments written by Bebo White and published by Springer Science & Business Media. This book was released on 2011-09-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online social media have transformed the face of human interaction in the 21st century. Wikis, blogs, online groups and forums, podcasts, virtual worlds, and social tagging are but a few of the applications enabling innovative behaviors that support acquisition, access, manipulation, retrieval, and visualization of information. It is, therefore, no surprise that educational practitioners and theorists have begun to explore how social media can be harnessed to describe and implement new paradigms for communication, learning, and education. The editors’ goal in publishing this book was to identify original research on the application of online social media and related technologies in education as well as emerging applications in Web technologies that could provide and shape future educational platforms. The selected contributions deal with questions such as how social media can truly enrich and enhance learning and teaching experiences in ways not otherwise possible; how learning can be integrated in a distributed and ubiquitous social computing environment; or what theories, paradigms, and models are applicable for the support of social computing in education. Researchers in education or educational software will find interesting and sometimes provocative chapters on paradigms and methodologies, virtual and mobile learning spaces, and assessment and social factors. Practitioners in these fields will benefit from an additional section devoted to case studies and first experience reports.

Download or read book Asian Popular Culture written by Anthony Y.H. Fung and published by Routledge. This book was released on 2013-05-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines different aspects of Asian popular culture, including films, TV, music, comedy, folklore, cultural icons, the Internet and theme parks. It raises important questions such as – What are the implications of popularity of Asian popular culture for globalization? Do regional forces impede the globalizing of cultures? Or does the Asian popular culture flow act as a catalyst or conveying channel for cultural globalization? Does the globalization of culture pose a threat to local culture? It addresses two seemingly contradictory and yet parallel processes in the circulation of Asian popular culture: the interconnectedness between Asian popular culture and western culture in an era of cultural globalization that turns subjects such as Pokémon, Hip Hop or Cosmopolitan into truly global phenomena, and the local derivatives and versions of global culture that are necessarily disconnected from their origins in order to cater for the local market. It thereby presents a collective argument that, whilst local social formations, and patterns of consumption and participation in Asia are still very much dependent on global cultural developments and the phenomena of modernity, yet such dependence is often concretized, reshaped and distorted by the local media to cater for the local market.

Download or read book Encyclopedia of Cyber Behavior written by Yan, Zheng and published by IGI Global. This book was released on 2012-03-31 with total page 1379 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a complete look into the field of cyber behavior, surveying case studies, research, frameworks, techniques, technologies, and future developments relating to the way people interact and behave online"--Provided by publisher.