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Book Strategic Risk Taking

Download or read book Strategic Risk Taking written by Aswath Damodaran and published by Pearson Prentice Hall. This book was released on 2008 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groundbreaking book that redefines risk in business as potentially powerful strategically to help increase profits. bull; Get out of your "defensive crouch ": learn which risks to avoid, which to mitigate, and which to actively exploit. bull; Master risk management techniques that can drive competitive advantage, increase firm value, and enhance growth and profitability. bull; By Dr. Aswath Damodaran, one of the field's top "gurus " - known worldwide for his classic guides to corporate finance and valuation.

Book Risk Reward

Download or read book Risk Reward written by Anne Kreamer and published by Random House. This book was released on 2015-06-09 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: A persuasive and eye-opening look at the importance of embracing risk in our working lives—and how to use it to achieve lifelong career success Some of us relish the chance to fly without a net, others . . . not so much. But no matter how adventurous we might be in our personal lives, most of us are wary of allowing risk into our careers. With an economy in constant flux and a job market in which uncertainty is the only constant, stepping outside one’s comfort zone can feel dangerous. But as the findings of this eye-opening and urgent book attest, the avoidance of risk might pose the greatest danger of all to our career prospects. In Risk/Reward, trend-spotter and career guru Anne Kreamer makes the compelling case that embracing risk is essential to managing a twenty-first-century career. Risk-taking isn’t just for entrepreneurs, nor does it require working on a figurative tightrope. Rather, Kreamer says, conscious, consistent, and modest risk-taking can help us become more able to recognize opportunity when it appears, and more likely to seize the chance to make the right change at the right moment. Risk/Reward presents a framework for making the most of today’s ever-evolving workplace and turning risk-taking into a daily practice. Using proprietary data from three national studies about the American worker, Kreamer explores the importance of career risk-taking through profiles of four Risk/Reward personality types: Pioneers, Thinkers, Defenders, and Drifters. She presents a Risk/Reward Matrix that anyone can use to identify his or her own innate risk threshold, and she identifies constructive ways to implement risk in everyday situations—from initiating an uncomfortable conversation with a boss to sharing out-of-the-box ideas with colleagues or constructively challenging long-held practices in an organization. Peppered throughout Risk/Reward are insights and hard-won wisdom from notable achievers such as bestselling author Anna Quindlen, journalist Jane Pauley, CNBC financial maven Jim Cramer, thought leader Po Bronson, and Facebook COO Sheryl Sandberg. Timely and insightful, Risk/Reward is a unique blend of practical and inspirational wisdom that even the most risk-averse person can harness on the path toward success and fulfillment. Praise for Anne Kreamer’s It’s Always Personal: Navigating Emotion in the New Workplace “A stimulating read bolstered by . . . some of the best recent work on emotional intelligence and the science of happiness.”—The Wall Street Journal “So what should be the rules and boundaries for showing how you feel while you work? That’s a question asked and answered in Anne Kreamer’s fascinating . . . look at an issue that rarely gets discussed.”—The Washington Post “Finally, someone is willing to unpack the morass of anger, anxiety, sadness, and joy that drives the workday. . . . [Kreamer] has hit the ‘It’s about time!’ button.”—Elle “[A] lively, well-researched exploration of emotions on the job.”—Oprah.com “Explores how to be true to your ‘emotional flashpoints—anger, fear, anxiety, empathy, happiness and crying’—without sabotaging your career.”—The New York Times Book Review

Book What Risk

    Book Details:
  • Author : Roger Bate
  • Publisher : Elsevier
  • Release : 2012-12-02
  • ISBN : 0080521002
  • Pages : 357 pages

Download or read book What Risk written by Roger Bate and published by Elsevier. This book was released on 2012-12-02 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether the public or the environment is at risk is a commonly discussed question in numerous areas of public life, most recently and publicly with regard to issues like BSE, passive smoking and the dangers from pesticides in food production. It is therefore of great importance for everyone concerned with these issues - both policy makers and the public who may be subject to their decisions - to understand the basis on which 'risk' policy is made. The principle objective of this book is to highlight the uncertainties inherent in 'scientific' estimates of risk to the public and the environment resulting from exposure to certain hazards. Numerous examples of potential and real hazards are given. They all show that injury to personal health or the environment is a function not only of the toxicity (i.e. the lethality of a particular hazard) but of the level of exposure to the hazard concerned - in the words of the old maxim, the dose makes the poison. Existing regulation is criticized for being based on a flawed application of a poor epidemiological methodology, where toxicity is the basis of regulation and dose tends to be ignored. Furthermore, some authors conclude that risk is a subjective phenomenon that cannot be eliminated through regulation. Leading international expert authors and contributors Mass-media launch on publication Important new commercial and H&S area of interest

Book Risk Assessment

    Book Details:
  • Author : Marvin Rausand
  • Publisher : John Wiley & Sons
  • Release : 2020-03-31
  • ISBN : 1119377234
  • Pages : 784 pages

Download or read book Risk Assessment written by Marvin Rausand and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces risk assessment with key theories, proven methods, and state-of-the-art applications Risk Assessment: Theory, Methods, and Applications remains one of the few textbooks to address current risk analysis and risk assessment with an emphasis on the possibility of sudden, major accidents across various areas of practice—from machinery and manufacturing processes to nuclear power plants and transportation systems. Updated to align with ISO 31000 and other amended standards, this all-new 2nd Edition discusses the main ideas and techniques for assessing risk today. The book begins with an introduction of risk analysis, assessment, and management, and includes a new section on the history of risk analysis. It covers hazards and threats, how to measure and evaluate risk, and risk management. It also adds new sections on risk governance and risk-informed decision making; combining accident theories and criteria for evaluating data sources; and subjective probabilities. The risk assessment process is covered, as are how to establish context; planning and preparing; and identification, analysis, and evaluation of risk. Risk Assessment also offers new coverage of safe job analysis and semi-quantitative methods, and it discusses barrier management and HRA methods for offshore application. Finally, it looks at dynamic risk analysis, security and life-cycle use of risk. Serves as a practical and modern guide to the current applications of risk analysis and assessment, supports key standards, and supplements legislation related to risk analysis Updated and revised to align with ISO 31000 Risk Management and other new standards and includes new chapters on security, dynamic risk analysis, as well as life-cycle use of risk analysis Provides in-depth coverage on hazard identification, methodologically outlining the steps for use of checklists, conducting preliminary hazard analysis, and job safety analysis Presents new coverage on the history of risk analysis, criteria for evaluating data sources, risk-informed decision making, subjective probabilities, semi-quantitative methods, and barrier management Contains more applications and examples, new and revised problems throughout, and detailed appendices that outline key terms and acronyms Supplemented with a book companion website containing Solutions to problems, presentation material and an Instructor Manual Risk Assessment: Theory, Methods, and Applications, Second Edition is ideal for courses on risk analysis/risk assessment and systems engineering at the upper-undergraduate and graduate levels. It is also an excellent reference and resource for engineers, researchers, consultants, and practitioners who carry out risk assessment techniques in their everyday work.

Book The Practice of Risk Management

Download or read book The Practice of Risk Management written by and published by Euromoney Institutional Investor Plc. This book was released on 1998 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is designed to be accessible to both technical and non-technical readers. The Practice of Risk Management is unique in its presentation of information and techniques indispensible to any form aspiring to efficient risk management.

Book Measuring and Managing Information Risk

Download or read book Measuring and Managing Information Risk written by Jack Freund and published by Butterworth-Heinemann. This book was released on 2014-08-23 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and Managing Information Risk provides a proven and credible framework for understanding, measuring, and analyzing information risk of any size or complexity. Intended for organizations that need to either build a risk management program from the ground up or strengthen an existing one, this book provides a unique and fresh perspective on how to do a basic quantitative risk analysis. Covering such key areas as risk theory, risk calculation, scenario modeling, and communicating risk within the organization, Measuring and Managing Information Risk helps managers make better business decisions by understanding their organizational risk. Uses factor analysis of information risk (FAIR) as a methodology for measuring and managing risk in any organization. Carefully balances theory with practical applicability and relevant stories of successful implementation. Includes examples from a wide variety of businesses and situations presented in an accessible writing style.

Book Risk

    Book Details:
  • Author : Arwen P. Mohun
  • Publisher : JHU Press
  • Release : 2013-02-26
  • ISBN : 1421408252
  • Pages : 341 pages

Download or read book Risk written by Arwen P. Mohun and published by JHU Press. This book was released on 2013-02-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have Americans confronted, managed, and even enjoyed the risks of daily life? Winner of the Ralph Gomory Prize of the Business History Conference “Risk” is a capacious term used to describe the uncertainties that arise from physical, financial, political, and social activities. Practically everything we do carries some level of risk—threats to our bodies, property, and animals. How do we determine when the risk is too high? In considering this question, Arwen P. Mohun offers a thought-provoking study of danger and how people have managed it from pre-industrial and industrial America up until today. Mohun outlines a vernacular risk culture in early America, one based on ordinary experience and common sense. The rise of factories and machinery eventually led to shocking accidents, which, she explains, risk-management experts and the “gospel of safety” sought to counter. Finally, she examines the simultaneous blossoming of risk-taking as fun and the aggressive regulations that follow from the consumer-products-safety movement. Risk and society, a rapidly growing area of historical research, interests sociologists, psychologists, and other social scientists. Americans have learned to tame risk in both the workplace and the home. Yet many of us still like amusement park rides that scare the devil out of us; they dare us to take risks.

Book Risk vs  Risk

    Book Details:
  • Author : John D. Graham
  • Publisher : Harvard University Press
  • Release : 2009-07-01
  • ISBN : 0674037871
  • Pages : 353 pages

Download or read book Risk vs Risk written by John D. Graham and published by Harvard University Press. This book was released on 2009-07-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: We see the stories in the newspaper nearly every day: a drug hailed as a breakthrough treatment turns out to cause harmful side effects; controls implemented to reduce air pollution are shown to generate hazardous solid waste; bans on dangerous chemicals result in the introduction of even more risky substitutes. Could our efforts to protect our health and the environment actually be making things worse? In Risk versus Risk, John D. Graham, Jonathan Baert Wiener, and their colleagues at the Harvard Center for Risk Analysis marshal an impressive set of case studies which demonstrate that all too often our nation's campaign to reduce risks to our health and the environment is at war with itself.

Book The Art of Risk

    Book Details:
  • Author : Kayt Sukel
  • Publisher : National Geographic Books
  • Release : 2016-03-01
  • ISBN : 1426214731
  • Pages : 235 pages

Download or read book The Art of Risk written by Kayt Sukel and published by National Geographic Books. This book was released on 2016-03-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are risk-takers born or made? Why are some more willing to go out on a limb (so to speak) than others? How do we weigh the value of opportunities large or small that may have the potential to change the course of our lives? These are just a few of the questions that author Kayt Sukel tackles, applying the latest research in neuroscience and psychology to compelling real-world situations. Building on a portfolio of work that has appeared in such publications as Scientific American, Atlantic Monthly, The Washington Post, and more, Sukel offers an in-depth look at risk-taking and its role in the many facets of life that resonates on a personal level. Smart, progressive, and truly enlightening, The Art of Risk blends riveting case studies and hard-hitting science to explore risk-taking and how it impacts decision-making in work, play, love, and life, providing insight in understanding individual behavior and furthering personal success.

Book Risk

    Book Details:
  • Author : General Stanley McChrystal
  • Publisher : Penguin
  • Release : 2021-10-05
  • ISBN : 0593192206
  • Pages : 369 pages

Download or read book Risk written by General Stanley McChrystal and published by Penguin. This book was released on 2021-10-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Team of Teams and My Share of the Task, an entirely new way to understand risk and master the unknown. Retired four-star general Stan McChrystal has lived a life associated with the deadly risks of combat. From his first day at West Point, to his years in Afghanistan, to his efforts helping business leaders navigate a global pandemic, McChrystal has seen how individuals and organizations fail to mitigate risk. Why? Because they focus on the probability of something happening instead of the interface by which it can be managed. In this new book, General McChrystal offers a battle-tested system for detecting and responding to risk. Instead of defining risk as a force to predict, McChrystal and coauthor Anna Butrico show that there are in fact ten dimensions of control we can adjust at any given time. By closely monitoring these controls, we can maintain a healthy Risk Immune System that allows us to effectively anticipate, identify, analyze, and act upon the ever-present possibility that things will not go as planned. Drawing on examples ranging from military history to the business world, and offering practical exercises to improve preparedness, McChrystal illustrates how these ten factors are always in effect, and how by considering them, individuals and organizations can exert mastery over every conceivable sort of risk that they might face. We may not be able to see the future, but with McChrystal’s hard-won guidance, we can improve our resistance and build a strong defense against what we know—and what we don't.

Book Bow Ties in Risk Management

Download or read book Bow Ties in Risk Management written by CCPS (Center for Chemical Process Safety) and published by John Wiley & Sons. This book was released on 2018-10-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN AUTHORITATIVE GUIDE THAT EXPLAINS THE EFFECTIVENESS AND IMPLEMENTATION OF BOW TIE ANALYSIS, A QUALITATIVE RISK ASSESSMENT AND BARRIER MANAGEMENT METHODOLOGY From a collaborative effort of the Center for Chemical Process Safety (CCPS) and the Energy Institute (EI) comes an invaluable book that puts the focus on a specific qualitative risk management methodology – bow tie barrier analysis. The book contains practical advice for conducting an effective bow tie analysis and offers guidance for creating bow tie diagrams for process safety and risk management. Bow Ties in Risk Management clearly shows how bow tie analysis and diagrams fit into an overall process safety and risk management framework. Implementing the methods outlined in this book will improve the quality of bow tie analysis and bow tie diagrams across an organization and the industry. This important guide: Explains the proven concept of bow tie barrier analysis for the preventing and mitigation of incident pathways, especially related to major accidents Shows how to avoid common pitfalls and is filled with real-world examples Explains the practical application of the bow tie method throughout an organization Reveals how to treat human and organizational factors in a sound and practical manner Includes additional material available online Although this book is written primarily for anyone involved with or responsible for managing process safety risks, this book is applicable to anyone using bow tie risk management practices in other safety and environmental or Enterprise Risk Management applications. It is designed for a wide audience, from beginners with little to no background in barrier management, to experienced professionals who may already be familiar with bow ties, their elements, the methodology, and their relation to risk management. The missions of both the CCPS and EI include developing and disseminating knowledge, skills, and good practices to protect people, property and the environment by bringing the best knowledge and practices to industry, academia, governments and the public around the world through collective wisdom, tools, training and expertise. The CCPS has been at the forefront of documenting and sharing important process safety risk assessment methodologies for more than 30 years. The EI's Technical Work Program addresses the depth and breadth of the energy sector, from fuels and fuels distribution to health and safety, sustainability and the environment. The EI program provides cost-effective, value-adding knowledge on key current and future international issues affecting those in the energy sector.

Book Science and Decisions

Download or read book Science and Decisions written by National Research Council and published by National Academies Press. This book was released on 2009-03-24 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk assessment has become a dominant public policy tool for making choices, based on limited resources, to protect public health and the environment. It has been instrumental to the mission of the U.S. Environmental Protection Agency (EPA) as well as other federal agencies in evaluating public health concerns, informing regulatory and technological decisions, prioritizing research needs and funding, and in developing approaches for cost-benefit analysis. However, risk assessment is at a crossroads. Despite advances in the field, risk assessment faces a number of significant challenges including lengthy delays in making complex decisions; lack of data leading to significant uncertainty in risk assessments; and many chemicals in the marketplace that have not been evaluated and emerging agents requiring assessment. Science and Decisions makes practical scientific and technical recommendations to address these challenges. This book is a complement to the widely used 1983 National Academies book, Risk Assessment in the Federal Government (also known as the Red Book). The earlier book established a framework for the concepts and conduct of risk assessment that has been adopted by numerous expert committees, regulatory agencies, and public health institutions. The new book embeds these concepts within a broader framework for risk-based decision-making. Together, these are essential references for those working in the regulatory and public health fields.

Book The Fundamentals of Risk Measurement

Download or read book The Fundamentals of Risk Measurement written by Christopher Marrison and published by McGraw Hill Professional. This book was released on 2002-07-18 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guidebook for understanding—and implementing—integrated financial risk measurement and management The Fundamentals of Risk Measurement introduces the state-of-the-art tools and practices necessary for planning, executing, and maintaining risk management in today’s volatile financial environment. This comprehensive book provides description and analysis of topics including: Economic capital Risk adjusted return on capital (RAROC) Shareholder Value Added (SVA) Value at Risk (VaR) Asset/liability management (ALM) Credit risk for a single facility Credit risk for portfolios Operating risk Inter-risk diversification The Basel Committee Capital Accords The banking world is driven by risk. The Fundamentals of Risk Measurement shows you how to quantify that risk, outlining an integrated framework for risk measurement and management that is straightforward, practical for implementation, and based on the realities of today’s tumultuous global marketplace. “Banks make money in one of two ways: providing services to customers and taking risks. In this book, we address the business of making money by taking risk....”—From the Introduction In The Fundamentals of Risk Measurement, financial industry veteran Chris Marrison examines what banks must do to succeed in the business of making money by taking risk. Encompassing the three primary areas of banking risk—market, credit, and operational—and doing so in a uniquely intuitive, step-by-step format, Marrison provides hands-on details on the primary tools for financial risk measurement and management, including: Plain-English evaluation of specific risk measurement tools and techniques Use of Value at Risk (VaR) for assessment of market risk for trading operations Asset/liability management (ALM) techniques, transfer pricing, and managing market and liquidity risk The many available methods for analyzing portfolios of credit risks Using RAROC to compare the risk-adjusted profitability of businesses and price transactions In addition, woven throughout The Fundamentals of Risk Measurement are principles underlying the regulatory capital requirements of the Basel Committee on Banking Supervision, and what banks must do to understand and implement them. The requirements are defined, implications of the New Capital Accord are presented, and the major steps that a bank must take to implement the New Accord are discussed. The resulting thumbnail sketch of the Basel Committee, and specifically the New Capital Accord, is valuable as both a ready reference and a foundation for further study of this important initiative. Risk is unavoidable in the financial industry. It can, however, be measured and managed to provide the greatest risk-adjusted return, and limit the negative impacts of risk to a bank’s shareholders as well as potential borrowers and lenders. The Fundamentals of Risk Management provides risk managers with an approach to risk-taking that is both informed and prudent, one that shows operations managers how to control risk exposures as it allows decision-making executives to direct resources to opportunities that are expected to create maximum return with minimum risk. The result is today’s most complete introduction to the business of risk, and a valuable reference for anyone from the floor trader to the officer in charge of overseeing the entire risk management operation.

Book Risk

    Book Details:
  • Author : Deborah Lupton
  • Publisher : Routledge
  • Release : 2013-07-04
  • ISBN : 1135090327
  • Pages : 275 pages

Download or read book Risk written by Deborah Lupton and published by Routledge. This book was released on 2013-07-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk (second edition) is a fully revised and expanded update of a highly-cited, influential and well-known book. It reviews the three major approaches to risk in social and cultural theory, devoting a chapter to each one. These approaches were first identified and described by Deborah Lupton in the original edition and have since become widely used as a categorisation of risk perspectives. The first draws upon the work of Mary Douglas to articulate the ‘cultural/symbolic’ perspective on risk. The second approach is that of the ‘risk society’ perspective, based on the writings of Ulrich Beck and Anthony Giddens. The third approach explored here is that of the ‘governmentality’ perspective, which builds on Michel Foucault’s work. Other chapters examine in detail the relationship between concepts of risk and concepts of selfhood and the body, the notion of Otherness and how this influences the ways in which people respond to and think about risk, and the pleasures of voluntary risk-taking, including discussion of edgework. This new edition examines these themes in relation to the newly emerging threats of the twenty-first century, such as climate change, extreme weather events, terrorism and global financial crises. It will appeal to students and scholars throughout the social sciences and humanities.

Book The Feeling of Risk

Download or read book The Feeling of Risk written by Paul Slovic and published by Routledge. This book was released on 2013-03-07 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Feeling of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, to describe the extension of risk perception research into the first decade of this new century. In this collection of important works, Paul Slovic explores the conception of 'risk as feelings' and examines the interaction of feeling and cognition in the perception of risk. He also examines the elements of knowledge, cognitive skill, and communication necessary for good decisions in the face of risk. The first section of the book looks at the difficulty of understanding risk without an emotional component, for example that disaster statistics lack emotion and thus fail to convey the true meaning of disasters and fail to motivate proper action to prevent them. The book also highlights other important perspectives on risk arising from cultural worldviews and concerns about specific hazards pertaining to blood transfusion, biotechnology, prescription drugs, smoking, terrorism, and nanotechnology. Following on from The Perception of Risk (2000), this book presents some of the most significant research on risk perception in recent years, providing essential lessons for all those involved in risk perception and communication.

Book Risk Modeling  Assessment  and Management

Download or read book Risk Modeling Assessment and Management written by Yacov Y. Haimes and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines timely multidisciplinary applications, problems, and case histories in risk modeling, assessment, and management Risk Modeling, Assessment, and Management, Third Edition describes the state of the art of risk analysis, a rapidly growing field with important applications in engineering, science, manufacturing, business, homeland security, management, and public policy. Unlike any other text on the subject, this definitive work applies the art and science of risk analysis to current and emergent engineering and socioeconomic problems. It clearly demonstrates how to quantify risk and construct probabilities for real-world decision-making problems, including a host of institutional, organizational, and political issues. Avoiding higher mathematics whenever possible, this important new edition presents basic concepts as well as advanced material. It incorporates numerous examples and case studies to illustrate the analytical methods under discussion and features restructured and updated chapters, as well as: A new chapter applying systems-driven and risk-based analysis to a variety of Homeland Security issues An accompanying FTP site—developed with Professor Joost Santos—that offers 150 example problems with an Instructor's Solution Manual and case studies from a variety of journals Case studies on the 9/11 attack and Hurricane Katrina An adaptive multiplayer Hierarchical Holographic Modeling (HHM) game added to Chapter Three This is an indispensable resource for academic, industry, and government professionals in such diverse areas as homeland and cyber security, healthcare, the environment, physical infrastructure systems, engineering, business, and more. It is also a valuable textbook for both undergraduate and graduate students in systems engineering and systems management courses with a focus on our uncertain world.

Book Risk

    Book Details:
  • Author : Dan Gardner
  • Publisher : McClelland & Stewart
  • Release : 2009-02-24
  • ISBN : 1551992108
  • Pages : 510 pages

Download or read book Risk written by Dan Gardner and published by McClelland & Stewart. This book was released on 2009-02-24 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Malcolm Gladwell, Gardner explores a new way of thinking about the decisions we make. We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences — such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those — politicians, activists, and the media — who promote fear for their own gain. Culture also matters. But a more fundamental cause is human psychology. Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives. We learn that the brain has not one but two systems to analyze risk. One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat — terrorism, child abduction, cancer caused by chemical pollution — or shrugging off serious risks like obesity and smoking. Gladwell told us about “the black box” of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we’re bombarded with and respond more logically and adaptively to our world. Risk is cutting-edge reading.