Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.

Download or read book On Our Own written by Judi Chamberlin and published by Dutton Adult. This book was released on 1978 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about psychiatry and alternatives to it, written from a patient's point of view. For too long, mental patients have been faceless, voiceless people. We have been thought of, at worst, as subhuman monsters, or, at best, as pathetic cripples, who might be able to hold down menial jobs and eke out meagre existences, given constant professional support. Not only have others thought of us in this stereotyped way, we have believed it of ourselves. It is only in this decade, with the emergence and growth of the mental patients' liberation movement, that we ex-patients have begun to shake off this distorted image and to see ourselves for what we are- a diverse group of people, with strengths and weaknesses, abilities and needs, and ideas of our own. Our ideas about our "care" and "treatment" at the hands of psychiatry, about the nature of "mental illness," and about new and better ways to deal with (and truly to help) people undergoing emotional crises differ drastically from those of mental health professionals.

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Download or read book Stormbringer written by Michael Moorcock and published by Simon and Schuster. This book was released on 2022-04-12 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one of the most well-known and well-loved fantasy epics of the 20th century, Elric is the brooding, albino emperor of the dying Kingdom of Melnibone. After defeating his nefarious cousin and gaining control over the epic sword, Stormbringer, Elric, prince of ruins, must decide what he’s willing to sacrifice in a fight against Armageddon.

Download or read book Widen the Window written by Elizabeth A. Stanley, PhD and published by Penguin. This book was released on 2019-09-24 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I don't think I've ever read a book that paints such a complex and accurate landscape of what it is like to live with the legacy of trauma as this book does, while offering a comprehensive approach to healing." --from the foreword by Bessel van der Kolk A pioneering researcher gives us a new understanding of stress and trauma, as well as the tools to heal and thrive Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another. This groundbreaking book examines the cultural norms that impede resilience in America, especially our collective tendency to disconnect stress from its potentially extreme consequences and override our need to recover. It explains the science of how to direct our attention to perform under stress and recover from trauma. With training, we can access agency, even in extreme-stress environments. In fact, any maladaptive behavior or response conditioned through stress or trauma can, with intentionality and understanding, be reconditioned and healed. The key is to use strategies that access not just the thinking brain but also the survival brain. By directing our attention in particular ways, we can widen the window within which our thinking brain and survival brain work together cooperatively. When we use awareness to regulate our biology this way, we can access our best, uniquely human qualities: our compassion, courage, curiosity, creativity, and connection with others. By building our resilience, we can train ourselves to make wise decisions and access choice--even during times of incredible stress, uncertainty, and change. With stories from men and women Dr. Stanley has trained in settings as varied as military bases, healthcare facilities, and Capitol Hill, as well as her own striking experiences with stress and trauma, she gives readers hands-on strategies they can use themselves, whether they want to perform under pressure or heal from traumatic experience, while at the same time pointing our understanding in a new direction.

Download or read book Shadowrun Howling Shadows written by Catalyst Game Labs and published by . This book was released on 2016-07-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Howling Shadows is a core rulebook for Shadowrun, Fifth Edition, with a wealth of dangerous creatures, sprits, artificial intelligence, and more to add variety and fun to Shadowrun games. The critters were designed with both players and GMs in mind - they can be added as a resource for players to use or obstacles to overcome. The critters also have plot hooks built in to fuel plenty of adventures and campaigns. With full color art, this book displays the bizarre and dangerous critters of the Sixth World in their full glory.

Download or read book Unwired written by Catalyst Game Labs and published by Catalyst Game Labs. This book was released on 2008-08-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book GURPS Lite written by Sean Punch and published by . This book was released on 2000 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gurps Psionic Powers written by Steve Jackson Games and published by Steve Jackson Games. This book was released on 2009-09-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behold the power of the mind! GURPS Psionic Powers takes the freeform options of GURPS Powers and turns them into ready-to-use packages of psychic strangeness. Players can use the abilities as presented, confident that they are built from and entirely compatible with the rest of the GURPS Fourth Edition character-creation system. Even better, game masters can use the entire system in a campaign: GURPS Psionic Powers distills the complexity of hundreds of possibilities into individual powers and power groups. This book does all the work, describing each power in levels, making it easy to represent stronger psychic gifts. In addition, the new rules and suggestions allow the entire system to work together to simulate a wide variety of psychic ability. Whether the powers are used as individual parts or as a cohesive whole, this supplement is the one-stop shop for mental mastery. With GURPS Psionic Powers, the mind is an open book! Description: 88-page B&W softcover.

Download or read book Champions Complete written by Derek Hiemforth and published by . This book was released on 2019-04-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate super roleplaying game returns to reclaim its crown in Champions Complete! All the legendary flexibility and power of the renowned HERO System 6th Edition rules engine, plus all the superhero goodness Champions has been famous for over 30 years, now in one pulse-pounding, senses -shattering, heroic handbook of superpowered action! At 240 pages, Champions Complete includes everything superhero gamers need, and nothing they don't. New players will love the unmatched freedom of Champions that allows them to create and play exactly the hero they imagine. Longtime fans will appreciate the tight, concise new approach, presenting the full game system in a fraction of its former length. CREATE and play the hero that you want. AN excellent purchase for first time players and handy companion for long time players. THE Hero System you know and love, in a condensed and easy to use format. INCLUDES everything a gamemaster needs to create anything from a single session to an extended campaign. Note: This product (Champions Complete/HERO2000) is a stand-alone, moderately priced book for playing Champions: arguably the most popular and longest-running superhero game in roleplaying history. It contains all of the rules necessary to play Champions: The Super Roleplaying Game, with no other book required.

Download or read book Shadowrun Cutting Aces written by Catalyst Game Labs and published by . This book was released on 2017-03-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hotel Bartender Who Slips You A Guests Room Number Because He Thinks It Will Help Him Get Lucky. The Security Guard Who Lets A Team Into A Top-Secret Facility Because He Thinks Hes Pitching In On Covert-Ops Training. The Business Suit Who Drops Ten Thousand Nuyen On A Project Because He Thinks Itll Earn Him Fifty Thousand. Marks, All Of Them, And The Sixth World Is Full Of Them. Yeah, Blasting Your Way Into A Well-Guarded Facility Is Fun, But Talking Your Way In, Smooth And Subtle, Might Be More Rewarding. Almost Every Kind Of Shadowrun Involves At Least A Little Con Artistry, And Some Of Them Are Full-On Long Cons. That Means You Need To Sharpen Your Con Game. With Tips, Plot Updates, Spells, Gear, And More To Improve Characters Con Abilities, Cutting Aces Gives Players The Swagger And Skills They Need To Swindle The World. It Also Includes Information On One Of The Sixth Worlds Hottest Spots For Running A Conistanbul, City Of The Worlds Desire. Cuttings Aces Is For Use With Shadowrun, Fifth Edition, And It Also Contains Plot Information, Story Ideas, And Characters That Can Be Used With Shadowrun: Anarchy With Slight Adjustments Of Character Stats.

Download or read book Spheres of Power written by Adam Meyers and published by . This book was released on 2015-04-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An alternate magic system for the Pathfinder Roll Playing Game

Download or read book Magic in the Shadows written by FASA Corporation and published by FASA Corporation. This book was released on 1998-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magic in the Shadows is an advanced magic book that combines all the previously published Shadowrun magic rules with all new rules and magical creatures. This new volume features rewritten, reworked, and expanded rules built on the core magic rules published in Shadowrun: Third Edition and will include a spell creation system as well as advanced rules on all aspects of playing a magical character. This product is a must for any Shadowrun player and gamemaster.

Download or read book CthulhuTech Vade Mecum written by Matthew Grau and published by Sandstorm Productions. This book was released on 2010-09-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Loose Leaf for New Products Management written by C. Merle Crawford and published by McGraw-Hill Education. This book was released on 2020-01-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers. Past adopters of New Products Management will notice major changes in this edition. While there are some changes in virtually every chapter, some of the most substantial changes are as follows: 1.We have made major additions and updates to the cases to provide more plentiful and more current examples. We retired several cases from the previous edition, wrote many new cases, and thoroughly updated many others. New cases for this edition include: Oculus Rift, Adidas Parley sustainable running shoes, Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility at Starbucks, and many others. As always, we aim to offer a mix of high tech products and consumer products and services in the set of cases. 2.In addition, we have substantially updated examples throughout the text wherever possible.We try to make use of illustrative examples that will resonate with today’s students wherever possible. Of course, we welcome the reader’s comments and suggestions for improvement. 3.There continues to be much new research in new products, and we have tried to stay current on all of these topics. Readers will notice new or expanded coverage of portfolio management, value curve creation, the TRIZ method, crowd-sourcing, crowdfunding,observational research, open innovation, organizational structure, 3D modeling, beta testing, sustainable product development, and frugal innovation,among other topics. 4.We continue the practice of referencing Web sites of interest throughout the text,and we have added the web addresses for several useful YouTube videos and other resources.

Download or read book Top Telemarketing Techniques written by Ellen Bendremer and published by . This book was released on 2006-07-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers expert insight & proven strategies for utilizing the telephone as a powerful & effective sales tool. Gives you the valuable info. you need to develop, improve upon, & fully utilize your telephone sales skills, allowing you to close more sales over the telephone & generate higher revenues. Contents: the power of telesales; making money as a telemarketer; the right sales message is critical; your attitude is everything; using your voice as a sales tool; closing the sale; perfecting your skills; telemarketing (TM) scripts; sales techniques & TM tools; common mistakes to avoid; prepare to kick off your TM efforts; know the laws; don't get caught up in TM fraud; & make sure your legitimate pitch doesn't sound like a scam.