Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Download or read book Proceedings of the 1982 Academy of Marketing Science AMS Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 written by R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Download or read book Proceedings of the 1979 Academy of Marketing Science AMS Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Quality management and strategic alliances in the mango supply chain from Costa Rica written by Guillermo E. Zúñiga-Arias and published by BRILL. This book was released on 2023-08-28 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book develops an integrated research framework in which social science and natural science merge in the analysis of the relationships and transactions within the mango supply chain from Costa Rica. More specifically, behaviour economics, and institutional economics is combined with quality management and product development techniques. This book is also important because it uses an innovative gaming simulation for research and not only for training. The game develops a standard supply chain for a perishable product, which is used for simulating the bargaining power and revenue distribution of the agents in the chain and the governance structure preferred for doing business. This game simulation is played by the real producers in the field. Other important topics covered are quality management and quality variability. Studying quality management (intrinsic and extrinsic attributes) in relation to the farm household characteristics, production system and agreements, enables us to define some economic incentives to improve the quality of the produce. Studying the variability of the produce helps us understand and describe how the different management practices throughout the chain affects the quality of the produce. This relates to the market outlet choice the producers make and the strategic behaviour they have. This book is of interest for professionals and practitioners involved in the design, management and assessment of national and international supply chains for perishable produce."
Download or read book A Study to Perform an In depth Analysis of Market Dominance and Its Relationship to Other Provisions of the 4 R Act written by A.T. Kearney, Inc and published by . This book was released on 1979 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2016-06-27 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Business Studies written by Dr S K Bhatia, Meenu Ranjan Arora and published by New Saraswati House India Pvt Ltd. This book was released on with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: A text Book on Businees Studies
Download or read book Advances in Artificial Systems for Logistics Engineering written by Zhengbing Hu and published by Springer Nature. This book was released on 2021-07-21 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises high-quality refereed research papers presented at the 2021 International Conference on Artificial Intelligence and Logistics Engineering (ICAILE2021), held in Kyiv, Ukraine, on 22–24 January 2021, organized jointly by Wuhan University of Technology, National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” and the International Research Association of Modern Education and Computer Science. The topics discussed in the book include state-of-the-art papers in artificial intelligence and logistics engineering. It is an excellent source of references for researchers, graduate students, engineers, management practitioners and undergraduate students interested in artificial intelligence and their applications in logistics engineering.
Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1965 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trends and Research in the Decision Sciences written by Decision Sciences Institute. Annual Meeting and published by Pearson Education. This book was released on 2015 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision science offers powerful insights and techniques that help people make better decisions to improve business and society. This new volume brings together the peer-reviewed papers that have been chosen as the "best of the best" by the field's leading organization, the Decision Sciences Institute. These papers, authored by respected decision science researchers and academics from around the world, will be presented at DSI's 45th Annual Meeting in Tampa, Florida in November 2014. The first book of papers ever assembled by DSI, this volume describes recent methods and approaches in the decision sciences, with a special focus on how accelerating technological innovation is driving change in the ways organizations and individuals make decisions. These papers offer actionable insights for decision-makers of all kinds, in business, public policy, non-profit organizations, and beyond. They also point to new research directions for academic researchers in decision science worldwide.
Download or read book Marketing Recorded Music written by Tammy Donham and published by CRC Press. This book was released on 2022-06-12 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
Download or read book Catalogue of the University of Michigan written by University of Michigan and published by . This book was released on 1963 with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcements for the following year included in some vols.
Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of IAC in Budapest 2018 written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2018-08-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Engineering, Transport, IT and Artificial Intelligence Budapest, Hungary 2018 (IAC-GETL + IAC-MEBM + IAC-ETITAI), August 17 - 18, 2018
Download or read book Strategic Marketing Management RLE Marketing written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
