Download or read book Oltre il greenwashing Linee guida sulla comunicazione ambientale per aziende sostenibili credibili e competitive written by Fabio Iraldo and published by . This book was released on 2020 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green marketing written by Fabio Iraldo and published by Gruppo 24 Ore. This book was released on 2012-03-19T00:00:00+01:00 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Quando la comunicazione pubblicitaria riguarda sostanze inquinanti, consumi di risorse ed effetti sull'ecosistema, il problema più rilevante per un'azienda è come valorizzare il proprio impegno in modo efficace e comprensibile, evitando i rischi del cosiddetto greenwashing, ovvero i danni di reputazione e di immagine che derivano dall'utilizzo disinvolto di richiami all'ambiente e alla natura, non supportato da risultati reali e credibili sul fronte del miglioramento dei prodotti e dei servizi. In questo contesto il volume si rivolge non solo a coloro che internamente alle aziende si occupano di ambiente, ma anche ai responsabili del marketing e della comunicazione, con l'obiettivo principale di fornire ai non addetti ai lavori le motivazioni, le opportunità e soprattutto gli strumenti per utilizzare efficacemente l'ambiente e la sostenibilità come leve competitive sul mercato.
Download or read book Sustainable Football written by Luca Marrucci and published by Taylor & Francis. This book was released on 2023-05-10 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering environmental organisational and operational actions. As well as examining practical methods of implementing green initiatives, the book discusses their added value from different perspectives including football fans, football managers and policymakers. By identifying the most important green actions for the dissemination of environmentally friendly behaviours at both individual and organisational levels, the book demonstrates how football organisations can use operational and organisational methods to develop an environmental sustainability strategy. The book contributes to developing the role of the football world by covering different facets of sustainability such as the circular economy, climate change, green marketing, fans engagement and more. It will be a valuable resource for scholars and students of environmental management, sustainable business and corporate social responsibility, as well as professionals working in the football industry.
Download or read book Sostenibilit e rischio greenwashing written by Michele Crivellaro and published by libreriauniversitaria.it ed.. This book was released on 2012 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comunicare la sostenibilit Comunicare il nuovo paradigma per un nuovo vantaggio competitivo written by Maria Grazia Persico and published by FrancoAngeli. This book was released on 2016-02-12T00:00:00+01:00 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1060.276
Download or read book Environmental Certification for Organisations and Products written by Tiberio Daddi and published by Routledge. This book was released on 2015-04-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles. A growing number of countries across the world are adopting this practice and the growth of new environmental standards – with different scopes, aims and roles – calls for a clear and updated systematization of the issue. This book provides a comprehensive, up-to-date overview of the different environmental certification tools. As well as examining practical methods of implementing the standards for each type of certification, the book discusses their added value from a corporate management perspective. In identifying the most important requirements and standards for the issuing of environmental certification of both products and processes, the book demonstrates how companies can use operational methods to develop an environmental management system or a product certification in practice. Balancing a complete theoretical presentation of the issue with an operational perspective, the book supports the adoption and implementation of environmental certification tools. It will be a valuable resource for professionals as well as students and scholars of environmental management, sustainable business and corporate social responsibility.
Download or read book Agriculture and Environment in EU 15 written by European Environment Agency and published by . This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines general trends in agriculture, water use and air quality in the European Union.
Download or read book The Floating World written by C. Morgan Babst and published by Algonquin Books. This book was released on 2017-10-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Set in New Orleans, this important and powerful novel follows the Boisdoré family . . . in the months after Katrina. A profound, moving and authentically detailed picture of the storm’s emotional impact on those who lived through it.” —People In this dazzling debut about family, home, and grief, C. Morgan Babst takes readers into the heart of Hurricane Katrina and the life of a great city. As the storm is fast approaching the Louisiana coast, Cora Boisdoré refuses to leave the city. Her parents, Joe Boisdoré, an artist descended from freed slaves who became the city’s preeminent furniture makers, and his white “Uptown” wife, Dr. Tess Eshleman, are forced to evacuate without her, setting off a chain of events that leaves their marriage in shambles and Cora catatonic—the victim or perpetrator of some violence mysterious even to herself. This mystery is at the center of Babst’s haunting and profound novel. Cora’s sister, Del, returns to New Orleans from the successful life she built in New York City to find her hometown in ruins and her family deeply alienated from one another. As Del attempts to figure out what happened to her sister, she must also reckon with the racial history of the city and the trauma of a disaster that was not, in fact, some random act of God but an avoidable tragedy visited on New Orleans’s most vulnerable citizens. Separately and together, each member of the Boisdoré clan must find the strength to remake home in a city forever changed. The Floating World is the Katrina story that needed to be told—one with a piercing, unforgettable loveliness and a vivid, intimate understanding of this particular place and its tangled past.
Download or read book Developing Corporate Social Responsibility written by Francesco Perrini and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Perrini et al provide a detailed, authoritative look at the evolving European perspective on corporate social responsibility. They show how Europe has moved from follower status to leading edge practice. The book is the best current indicator of what the next stages of CSR will look like.' - Thomas W. Dunfee, University of Pennsylvania, US The rapidly increasing attention devoted to Corporate Social Responsibility (CSR) has resulted in the term 'CSR' being applied to myriad dissimilar phenomena. The authors therefore aim to dispel this confusion by presenting a multi-faceted view of socially responsible corporate behavior and related themes. They provide a conceptualization of CSR that emphasizes the role of the adoption and implementation of specific CSR strategies and their impact on corporate social and economic performance.
Download or read book Economic Growth and Structure written by Simon Kuznets (Economiste) and published by . This book was released on 1965 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Collaborative Enterprise written by Antonio Tencati and published by Peter Lang. This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.
Download or read book Events and Sustainability written by Kirsten Holmes and published by Routledge. This book was released on 2015-03-24 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes for the locality. This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration and creating lasting legacies, as well as practical knowledge on how to achieve a sustainable event. Taking a holistic approach drawing on multidisciplinary theory it offers insight into the economic, socio-cultural and environmental impacts and how these can be adapted or mitigated. Theory and practice are linked through integrated case studies based on a wide range of event types from mega events to community festivals to show impacts, best practice and how better sustainable practice can be achieved in the future. Learning objectives, discussion questions and further reading suggestions are included to aid understanding and further knowledge; additional resources for lecturers and students including power point slides, video and web links are available online. Events and Sustainability is essential reading for all events management students and future managers.
Download or read book Emerging Environmental Technologies Volume II written by Vishal Shah and published by Springer Science & Business Media. This book was released on 2009-12-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the span of last couple of years, the increasing human interference with v- ious natural ecosystems and higher discharge of pollutants has presented numerous challenges to the society related to preserving the nature for a better tomorrow. The challenges also mount pressure on the scienti?c community to invent technologies that would provide solutions to the problems that are man made and also decrease the negative consequences that we are facing because of our own actions. This edited book attempts to present eight technological innovations that have shown potential to provide answers to a few challenges. Like the previous collection, the described innovations in the current volume also cover a range of areas including water and soil pollution, bio-sensors and energy. However, it is to be realized that no combination of technology can be enough to make a sizeable difference. As I said in my last collection, technological advances have to be integrated with a change in social behavior. The philosophy of sustainable development has to be the principle of future planning and growth. In this collection, I am pleased to include an article on noise pollution. Noise is a pollutant of our own behavior and can only be solved by a behavioral change. The change that is either voluntary or enforced by laws. As an environmental scientist noise is not normally a pollutant that would come in mind as a leading pollutant.
