Download or read book Off The Wall Marketing Ideas written by Nancy Michaels and published by Simon and Schuster. This book was released on 1999-11-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!
Download or read book Riches in Niches Volume 2 of 2 EasyRead Super Large 20pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bags to Riches written by Linda Hollander and published by Celestial Arts. This book was released on 2013-01-16 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stuck in a dead-end job with mounting debts, Linda Hollander took the biggest risk of her life when she launched a custom packaging business called the Bag Ladies. Working hard and making mistakes along the way, she managed to grow her business into a successful enterprise. Known today as "the Wealthy Bag Lady," Hollander spends her spare time helping other women build self-confidence and achieve financial independence through small-business ownership. In BAGS TO RICHES, Hollander shares her own and other business leaders'¬? advice for getting a small business off the ground, including practical tips for finding a mentor, securing financing, turning contacts into contracts, and providing five-star customer service. More than just your typical "how-to" business book, BAGS TO RICHES explores one of the most difficult aspects of starting your own business-deciding to go for it. Filled with success stories of real-life entrepreneurs, BAGS TO RICHES will inspire women to take that frightening first step to launching a business and realizing a dream. There are currently more than 9.1 million women-owned businesses in America. Women are starting businesses at twice the rate of men. Thanks to Linda Hollander, October has officially been named "Women'¬?s Small Business Month." From the Trade Paperback edition.
Download or read book 301 More Ways to Have Fun At Work written by Dave Hemsath and published by Berrett-Koehler Publishers. This book was released on 2001-03-12 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: People who enjoy their work are more productive, creative and have higher levels of job satisfaction.This guide combines research with hands-on tools for injecting fun into the work environment.
Download or read book How to Open and Operate a Financially Successful Photography Business written by Bryan Rose and published by Atlantic Publishing Company. This book was released on 2010-11-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive and detailed study of the business side of establishing and running a photography business. Keep in mind it looks easy, but as with any business, looks can be deceiving. To avoid pitfalls, use this complete manual to arm yourself with everything you need including sample business forms, contracts, worksheets, and checklists for planning, starting, and running day-to-day operations. You will find dozens of other valuable, timesaving tools of the trade that every entrepreneur should have.
Download or read book REACH written by Stacey Alcorn and published by Author House. This book was released on with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book There s a Customer Born Every Minute written by Joe Vitale and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for THERE'S A CUSTOMER BORN EVERY MINUTE "Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery." —Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win" "If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here." —Joseph Sugarman, Chairman, BluBlocker Corporation "Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!" —Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion "I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for." —Bill Harris, President, Centerpointe Research Institute
Download or read book Quirky written by and published by Redhead Marketing Inc. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gaijin Kaisha written by Jackson N. Huddleston and published by M.E. Sharpe. This book was released on 1990 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a foreigner to run a business in a culture as alien to the West as Japan - the most competitive and dynamic market in the world - it takes a general manager with the wisdom of the founder, the tolerance of anaval chaplain, the toughness of a field general, and the zeal of a missionary. This book is about the "Gaijin Kaisha", the foreign firm in Japan. It discusses what the general manager needs to consider and the support he must have from his head office if his company and he are to be successful in Japan, and it tells where he can turn in the Japanese community for assistance.
Download or read book The UX Book written by Rex Hartson and published by Morgan Kaufmann. This book was released on 2018-11-02 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of user experience (UX) design has matured into a confident practice and this edition reflects, and in some areas accelerates, that evolution. Technically this is the second edition of The UX Book, but so much of it is new, it is more like a sequel. One of the major positive trends in UX is the continued emphasis on design—a kind of design that highlights the designer's creative skills and insights and embodies a synthesis of technology with usability, usefulness, aesthetics, and meaningfulness to the user. In this edition a new conceptual top-down design framework is introduced to help readers with this evolution. This entire edition is oriented toward an agile UX lifecycle process, explained in the funnel model of agile UX, as a better match to the now de facto standard agile approach to software engineering. To reflect these trends, even the subtitle of the book is changed to "Agile UX design for a quality user experience. Designed as a how-to-do-it handbook and field guide for UX professionals and a textbook for aspiring students, the book is accompanied by in-class exercises and team projects. The approach is practical rather than formal or theoretical. The primary goal is still to imbue an understanding of what a good user experience is and how to achieve it. To better serve this, processes, methods, and techniques are introduced early to establish process-related concepts as context for discussion in later chapters. - Winner of a 2020 Textbook Excellence Award (College) (Texty) from the Textbook and Academic Authors Association - A comprehensive textbook for UX/HCI/Interaction Design students readymade for the classroom, complete with instructors' manual, dedicated web site, sample syllabus, examples, exercises, and lecture slides - Features HCI theory, process, practice, and a host of real world stories and contributions from industry luminaries to prepare students for working in the field - The only HCI textbook to cover agile methodology, design approaches, and a full, modern suite of classroom material (stemming from tried and tested classroom use by the authors)
Download or read book How to Market a Product for Under 500 written by Jeffrey Dobkin and published by Danielle Adams Publishing. This book was released on 1996 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Download or read book THE PROMISE written by Rajab Darhaman and published by Alaf 21. This book was released on 2009 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADAM set his alarm clock the night before and due to the habit, he repeatedly hit the snooze button of his alarm clock until fi nally got up at roughly 6 am. He went straight to the toilet adjacent to his room to freshen up. He combed his short straight hair. Adam looked in the mirror in his bathroom and saw a reflection of himself, a handsome fi gure with a pair of soft black eyes and smart lips. Standing tall at six feet, he was well-built for his age. He lived with his parents and a sister in a two-storey suburban house, which belonged to his parents. His pa rents were middle-aged and healthy for people of that age. The house had a large living room, which accommodated two sofa sets with a coffee table in between.
Download or read book How Not To Write an App written by Rodney D. Cambridge and published by Rod Cambridge. This book was released on 2011-08-11 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rod Cambridge created an iPhone app called Top-Tens to see how easy it was to make some money as an app developer. In this book, Rod uses this experience to take the reader step by step through the things that should, and shouldn't, be done when creating an app for Apple's iPhone or its rivals including Google's Android and Microsoft's Windows Mobile devices. Learn: What things should you incorporate, and avoid, when designing your app's User Interface. How to employ innovative, and guerilla, marketing tactics to get sales moving. Develop a two-minute elevator pitch. You did realise that you need an an elevator pitch, didn't you? In addition, you'll learn much, much more. Read "How NOT To Write an App" to give your app an edge in a very crowded marketplace. NOTE: This 84 page book was originally sold as an eBook and has been converted into paperback form due to popular demand.
Download or read book How to Write a Nonfiction Book written by Bobbi Linkemer and published by LinkUp Publishing. This book was released on 2011-05-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your nonfiction book? Take the mystery out of the book-writing process. Here’s what you need to know: • What it takes to be an author • How to write a proposal • What, when, & how to write • Who can help you • What production includes • What your publishing options are • How to reach your readers • What else you should read. This book is full of insights, advice, charts, and worksheets.
Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Download or read book How to Make Money From Travel Writing written by Sarah Woods and published by How To Books. This book was released on 2011-07-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, award-winning travel writer Sarah Woods answers the question she is asked several hundred times each year: 'how do I become a freelance travel writer?' She offers practical advice on turning the dream into reality - from getting started to making a decent living. Sarah shares her tips on contacts, hard work, and the best way to attract a healthy dose of luck. In this book she: - De-mystifies the pitching process and guides would-be authors through the publishing maze; - Explains how to balance being on-the-road with meeting international deadlines across different timelines; - Provides tips on how to win ongoing business and how to secure the best rates of pay; - Looks at how to foster long-term relationships with editors and publishers; - Provides a guide to the world-wide market for those writers who want to maximize earning potential and writing outlets all across the globe; - Offers guidance to the required writing styles of consumer and trade publications, together with how to use travel writing skills in TV, radio and film.
