Download or read book Object and History of the Bureau with Some Preliminary Figures on the Retailing of Shoes written by Harvard University. Bureau of Business Research and published by . This book was released on 1913 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reports of the President and the Treasurer of Harvard College written by Harvard University and published by . This book was released on 1914 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reports of the President and Treasurer of Harvard College written by Harvard University and published by . This book was released on 1914 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report of the President of Harvard University to the Overseers on the State of the University for the Academic Year written by and published by . This book was released on 1914 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report of the President of Harvard College and Reports of Departments written by Harvard University and published by . This book was released on 1914 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Operating Expenses of Building Material Dealers in written by and published by . This book was released on 1927 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Distribution of Softwood Lumber in the Middle West written by Ovid Butler and published by . This book was released on 1918 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Official Register written by Harvard University and published by . This book was released on 1921 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retail Store Management Problems written by Donald Kirk David and published by . This book was released on 1922 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bulletin of the Bureau of Business Research Harvard University the Graduate School of Business Administration written by Harvard University. Bureau of Business Research and published by . This book was released on 1923 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Birth of a Salesman written by Walter A. FRIEDMAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism

Download or read book Bulletin of the Bureau of Business Research written by Harvard University. Graduate School of Business Administration. Bureau of Business Research and published by . This book was released on 1913 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Harvard Alumni Bulletin written by and published by . This book was released on 1912 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The American Economic Review written by and published by . This book was released on 1913 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers and proceedings of the annual meeting of the American Economic Association. Covers all areas of economic research.

Download or read book Bulletin of the Bureau of Business Research Harvard University written by and published by . This book was released on 1915 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bulletin written by Harvard University. Bureau of Business Research and published by . This book was released on 1913 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Land of Desire written by William R. Leach and published by Vintage. This book was released on 2011-06-15 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.