Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 2010 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

Download or read book Army of Entrepreneurs written by Jennifer Prosek and published by AMACOM/American Management Association. This book was released on 2011 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If everyone in the organization leapt into their workday as if they owned the place, just think what could be accomplished.

Download or read book Invention in PR written by Adam Ritchie and published by Taylor & Francis. This book was released on 2022-06-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.

Download or read book The Communications Consultant s Foundation written by Roger Darnell and published by . This book was released on 2021-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: - The basics of positive, proactive, strategic communications for individuals and organizations - What it means to be a PR expert in the creative industry and to do great work - An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more - Customer service and all it entails - Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The PR Masterclass written by Alex Singleton and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Download or read book Make It Don t Fake It written by Sabrina Horn and published by Berrett-Koehler Publishers. This book was released on 2021-06-22 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn't work—at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it. With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

Download or read book RFK Jr written by Jerry Oppenheimer and published by Macmillan. This book was released on 2015-09-22 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert F. Kennedy Jr. inherited his assassinated father's piercing blue eyes and Brahmin style, earning a reputation as the nation's foremost environmental activist and lawyer - the "toxic avenger" - battling corporate polluters. But in this, the most revelatory portrait ever of a Kennedy, Oppenheimer places Bobby Jr., leader of the third generation of America's royal family, under a journalistic microscope, exploring his compulsions and addictions - from his use of drugs to his philandering that he himself blamed on what he termed his "lust demons," and tells the shocking behind-the-scenes story of the curious events leading to the tragic May 2012 suicide of his second of his three wives, mother of four of his six children. If his late cousin JFK Jr. was once dubbed "Prince Charming," RFK Jr. might have earned the sobriquet, "The Big Bad Wolf."Based on scores of exclusive, candid on-the-record interviews, public and private records, and correspondence, Jerry Oppenheimer paints a balanced, objective, but often shocking portrait of this virtually unaccounted for scion of the Kennedy dynasty. Like his slain father, the iconic senator and presidential hopeful, RFK Jr. was destined for political greatness. Why it never happened is revealed in this first-ever biography of him. *Available October

Download or read book O Dwyer s Directory of Corporate Communications written by and published by . This book was released on 1996 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Download or read book Craigslist Confessional written by Helena Dea Bala and published by Simon and Schuster. This book was released on 2020-07-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Touching.” —The New York Times For fans of Humans of New York and PostSecret, a collection of raw, urgent, and heartfelt stories, shared anonymously. Helena Dea Bala was an exhausted and isolated DC lobbyist, suffocating under the weight of her student loan debt, when she decided to split her lunch with a man who often panhandled near her office. They chatted effortlessly as they ate; there were no half-truths or white lies, and no fear of judgment. Helena felt connected and unburdened in a way she hadn’t in years. Inspired, she posted an ad on Craigslist promising to listen, anonymously and for free, to whatever the speaker felt he or she couldn’t tell anyone else. Emails from people desperate to connect flooded her inbox, and she listened. Within months, Helena quit her job, deferred her loans, and dove into listening full time. The forty first-person confessions in this book are vivid, intimate, and real; they range from devastating traumas, to lost loves, to reflections on hard choices. Some accounts are quotidian, like that of one increasingly estranged husband: “I want to feel that we’re not just roommates—that we’re not just waiting for the kids to grow up so that we can move on.” Others are deeply disconcerting, like that of a sex addict employed by a religious organization and several are heartening, like that of a mother who dares to hope that her daughter, born with life-threatening heart defects, will one day walk down the aisle: “Sometimes you need to have the audacity to believe that it will all be okay, that it is okay to have the same kinds of dreams as everyone else.” In its complex portrayal of the common human experience, Craigslist Confessional challenges us to explore the depths of our vulnerability and expand the borders of our empathy.

Download or read book Designs on the Past written by Lloyd Llewellyn-Jones and published by Edinburgh University Press. This book was released on 2018-07-13 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Download or read book The Fourteenth of September A Martial Dirge on the Death of the Duke of Wellington written by and published by . This book was released on 1853 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Improvise written by Fred Cook and published by Agate Publishing. This book was released on 2014-04-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIV“An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same.” —The Edge, PRSA blog This year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred Cook followed an unusual yet fascinating path from young adulthood to the corner office as CEO of the award-winning PR firm GolinHarris. Melding learnings from a lifetime of uncommon experiences with insights from a surprisingly successful corporate career, this book will inspire workers mired in indecision and dimly lit prospects. Following college, Cook was initiated into the business world through a dozen odd jobs, each of which provided valuable insights into the business world and the understanding of how to make the most of even the smallest opportunity. Each chapter delivers a bold truth, supported by relevant episodes from Cook’s personal life and reinforced by his encounters with corporate America. Filled with colorful anecdotes about being punched by a guru, stalked by an intern, and lectured by Steve Jobs, Improvise is full of hilarious yet poignant moments. “Fred is a legend in the PR business . . . [Improvise] is immensely fun and engaging.” —Forbes “An offbeat career guide for new college graduates.” —Parade “Fred shares the street smarts he gained from a lifetime of uncommon experiences to educate and inspire others who are trying to find their own way in the business world.” —Execunet.com“/DIV>

Download or read book Finding Your Capital S Story written by Paul Furiga and published by . This book was released on 2021-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALLY: THE ANSWER TO WHY SOMEONE SHOULD BUY FROM YOU, WORK FOR YOU, INVEST IN YOU OR PARTNER WITH YOUAs a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results. Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling. Classical advertising fails to help businesses, organizations or consumers solve problems or challenges. Advertisers often fail on the most critical measure they owe to those paying for ads: results. Unfortunately, advertising has historically and artificially defined the focus of communication ONLY to sell products. An authentic story is the most effective communication strategy. It is self-contained and requires little or no explanation. All you need to move hearts and minds is a storyteller, an authentic story that resonates and an engaged audience. By uncovering, developing and sharing your Capital S Story, you have the opportunity to turn biology, culture and science to your benefit, engaging your most important audiences.In Finding Your Capital S Story, Paul Furiga shares the formula to:Quickly describe your true business purpose and your genuine identityIdentify those in your organization best equipped to share your storyContinually engage your most important audiencesOver four decades, Paul Furiga has written and edited 20,000 stories as a journalist, covering everything from murders to the White House. As an agency leader, he's shared the stories of hundreds of companies from start-ups to Fortune 5 giants, delivering award-winning results by focusing on the Capital S story at the heart of every successful organization. Every organization has at least one great story to share: Its own. Finding Your Capital S Story explains how to uncover, develop and share your Capital S Story to create remarkable results.