Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 2010 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 21st Century Communication A Reference Handbook written by William F. Eadie and published by SAGE. This book was released on 2009-05-15 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
Download or read book Job Hunter s Sourcebook written by Bohdan Romaniuk and published by Gale Cengage. This book was released on 2008-06 with total page 1420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where to Find Employment Leads and Other Job Search Resources.
Download or read book Censored 2007 written by Peter Phillips and published by Seven Stories Press. This book was released on 2011-01-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The yearly volumes of Censored, in continuous publication since 1976 and since 1995 available through Seven Stories Press, is dedicated to the stories that ought to be top features on the nightly news, but that are missing because of media bias and self-censorship. The top stories are listed democratically in order of importance according to students, faculty, and a national panel of judges. Each of the top stories is presented at length, alongside updates from the investigative reporters who broke the stories.
Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Today written by Glen T. Cameron and published by Allyn & Bacon. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: Managing Competition and Conflict is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today's modern public relations practice . Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one's client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the "real-world" of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.
Download or read book 21st Century Communication written by William F. Eadie and published by . This book was released on 2009 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Via 100 chapters, this set highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. --from publisher description.
Download or read book O Dwyer s Directory of Corporate Communications written by J.R. O'Dwyer Co and published by . This book was released on 2001 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bowker s News Media Directory 2007 written by CSA Journal Staff and published by . This book was released on 2006-09 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Launch Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Download or read book The Money Hackers written by Daniel P. Simon and published by HarperCollins Leadership. This book was released on 2020-04-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses, investors, and consumers are grappling with the seismic daily changes technology has brought to the banking and finance industry. The Money Hackers is the story of fintech’s major players and explores how these disruptions are transforming even money itself. Whether you’ve heard of fintech or not, it’s already changing your life. Have you ever “Venmoed” someone? Do you think of investing in Bitcoin--even though you can’t quite explain what it is? If you’ve deposited a check using your iPhone, that’s fintech. If you’ve gone to a bank branch and found it’s been closed for good, odds are that’s because of fintech too. This book focuses on some of fintech’s most powerful disruptors--a ragtag collection of financial outsiders and savants--and uses their incredible stories to explain not just how the technology works, but how the Silicon Valley thinking behind the technology, ideas like friction, hedonic adaptation, democratization, and disintermediation, is having a drastic effect on the entire banking and finance industry. Upon reading The Money Hackers, you will: Feel empowered with the knowledge needed to spot the opportunities the next wave of fintech disruptions will bring. Understand the critical pain points that fintech is resolving, through a profile of the major finsurgents behind the disruption. Topic areas include Friction (featuring founders of Venmo), Aggregate and Automate (featuring Adam Dell, founder of Open Table and brother of Michael Dell), and Rise of the Machines (featuring Jon Stein, founder of robo-advisor Betterment). Learn about some of the larger-than-life characters behind the fintech movement. The Money Hackers tells the fascinating story of fintech--how it began, and where it is likely taking us.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Effective Public Relations written by Glen M. Broom and published by Pearson/Education. This book was released on 2008 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.
Download or read book Market Share Reporter 2001 written by Gale Group and published by Gale Cengage. This book was released on 2000-08 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry.
Download or read book A Century of Spin written by David Miller and published by Pluto Press (UK). This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: --Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh
Download or read book How To Manage Your Global Reputation written by Michael Morley and published by NYU Press. This book was released on 2002-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Profit by Publicity written by Edward Segal and published by iUniverse. This book was released on 2007-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. "This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success." Dale Stinton, CEO National Association of REALTORS(R) "In this new up-to-the minute new reference book by communications expert Edward Segal, you'll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success." Colleen Badagliacco, 2007 President of the California Association of REALTORS(R) "Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you'll ever need to help create the publicity you want about your real estate business, activities, or expertise." David Cabot, 2007 President of the San Diego Association of REALTORS(R)
