Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 2010 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Download or read book ARBA Guide to Biographical Resources 1986 1997 written by Robert L. Wick and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1998 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-source guide to selected biographical dictionaries and directories covers the entire spectrum of biographical sources (serial and nonserial) that have been published in the last ten years. In each entry the book gives complete bibliographic information along with price and a critical evaluation. Most entries have been selected from American Reference Books Annual (ARBA), between 1986 and 1997. Organized in two broad categories-International and National Biographies and Biographies in Professional Fields-listings are also easily accessed through detailed author/title and subject indexes. This work will be valuable to reference librarians, researchers, and others who require information on the lives of individuals from all fields of study and all time periods, and of particular use to those involved in the library acquisition process.
Download or read book 1997 Information Please Business Almanac and Sourcebook written by Seth Godin and published by Mariner Books. This book was released on 1996 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only single-volume reference to organize and distill essential how-to information, statistics, online contract options, addresses, and phone numbers for today's business, this ingenious annual includes new articles on Environmental Law, Labor Law, Federal Disaster Relief, Immigration, Internet Connections, Lobbying Disclosure Act, Online Access to the Stock Market, and much more.
Download or read book Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cincinnati JobBank 1997 written by Bob Adams Publishers and published by . This book was released on 1996-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each book's company profiles include: full company name, address, and telephone number; contacts for professional hiring; listings of professional positions commonly filled; educational backgrounds sought; fringe benefits offered; and internships offered. Also provided are sections on job search techniques, tips on writing resumes and cover letters, executive search firms and placement agencies, professional associations, and more.
Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Download or read book Minneapolis St Paul JobBank 1997 written by Bob Adams Publishers and published by . This book was released on 1996-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each book's company profiles include: full company name, address, and telephone number; contacts for professional hiring; listings of professional positions commonly filled; educational backgrounds sought; fringe benefits offered; and internships offered. Also provided are sections on job search techniques, tips on writing resumes and cover letters, executive search firms and placement agencies, professional associations, and more.
Download or read book Detroit JobBank 1997 written by Bob Adams Publishers and published by . This book was released on 1996-11 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each book's company profiles include: full company name, address, and telephone number; contacts for professional hiring; listings of professional positions commonly filled; educational backgrounds sought; fringe benefits offered; and internships offered. Also provided are sections on job search techniques, tips on writing resumes and cover letters, executive search firms and placement agencies, professional associations, and more.
Download or read book O Dwyer s Directory of Corporate Communications written by J.R. O'Dwyer Co and published by . This book was released on 2005 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by . This book was released on 1998 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on case studies ranging from the Exxon Valdez disaster to the Tickle Me Elmo doll, presents an introduction to the field. The text is divided into four parts covering philosophical underpinnings; practical communications applications such as the integration of public relations, marketing, and advertising; descriptions of primary constituents with chapters on employees, consumers, multicultural communities, and the government; and emerging trends including crisis management and the law. Annotation copyrighted by Book News, Inc., Portland, OR.
Download or read book Books in Print written by and published by . This book was released on 1991 with total page 2432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Business Rankings Annual written by and published by Gale Cengage. This book was released on 1999-11 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: The staff of the Business Library of the Brooklyn Public library answers more than 175,000 reference questions each year, many of them requests for rankings information. To provide quick answers to questions in the highest interest subject areas, we have compiled Business Rankings Annual. Working from bibliographic file we have built up over the years, we have culled thousands of items from periodicals, newspapers, financial services, directories, statistical annuals and other printed material. The "top ten" from each of these rankings appears in this volume, grouped under standard subject headings for easy browsing.
Download or read book Global Media written by Edward Herrmann and published by A&C Black. This book was released on 2001-08-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.
