Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 2010 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book O Dwyer s Directory of Corporate Communications written by J.R. O'Dwyer Co and published by . This book was released on 2005 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.

Download or read book Bowker s Law Books and Serials in Print 1993 written by Bowker Editorial Staff and published by . This book was released on 1993-02 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Jobs 93 written by Kathryn Petras and published by Touchstone. This book was released on 1993 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: From first-time job-hunters to career changers, from entry-level to executive positions, more than 40 million jobs are discussed in this, the only job-finding guide with up-to-date analyses of trends and changes in every career, industry, and region of the country.

Download or read book Artist s Market 1993 written by Lauri Miller and published by Writer's Digest Books. This book was released on 1992 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic artists and fine artists looking for new marketing opportunities will find 2,500 buyers of all types of art in this new edition. Included are articles which illuminate the skills and marketing tactics necessary to be a successful graphic or fine artist, and interviews with successful professionals, which offer many helpful tips.

Download or read book Green Backlash written by Andrew Rowell and published by Routledge. This book was released on 2017-09-25 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tide is turning against environmentalism as the political right, industry and governments fight back. Green Backlash is a controversial expose of the anti-environmental movement. Tracing the rise of the backlash from the Wise Use movement in the USA, the author reveals its rapid spread worldwide: the anti-roads movement in the UK, forestry debates in Canada and Australia, marine resource issues in Europe, South-East Asia, and controversies such as the Brent Spar. The backlash is set to get worse as the resource wars intensify. This book offers a greater understanding of the challenges and threats facing global environmentalism, concluding that the environmental movement now has a chance to re-evaluate and change for the better to beat the backlash - a chance that must not be missed.

Download or read book 1996 Information Please Business Almanac and Sourcebook written by Seth Godin and published by Mariner Books. This book was released on 1995-09 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: IPBA is the only single-volumed reference to organize and distill essential how-to information, statistics, contracts, addresses, and phone numbers for today's business. It is recommended by the librarians of America's top business schools and corporations. Includes 36 maps.

Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising for a Small Business Made Simple written by Bernard Ryan and published by Main Street Books. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how to apply smart advertising to their businesses and make them flourish. In addition to the vital and practical advice concerning advertising, all aspects of integrated marketing communications are addressed.

Download or read book Creating Your Career in Communications and Entertainment written by Leonard Mogel and published by Psychology Press. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.

Download or read book Electronic Public Relations written by Eugene Marlow and published by . This book was released on 1996 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making It in Public Relations written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Travel and Tourism Public Relations written by Dennis Deuschl and published by Routledge. This book was released on 2006-08-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.

Download or read book Toxic Sludge is Good for You written by John Clyde Stauber and published by UNSW Press. This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toxic sludge is good for you blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians. --Publisher.