Download or read book O Dwyer s Directory of Corporate Communications written by J.R. O'Dwyer Co and published by . This book was released on 2005 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 2006 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Excellent Public Relations and Effective Organizations written by James E. Grunig and published by Taylor & Francis. This book was released on 2003-01-30 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Books in Print written by and published by . This book was released on 1991 with total page 2432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Your Career in Communications and Entertainment written by Leonard Mogel and published by Psychology Press. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1975 with total page 2100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Where to Start Career Planning written by Pamela L. Feodoroff and published by Peterson Nelnet Company. This book was released on 1991-07-17 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Paperbound Books in Print written by and published by . This book was released on 1992 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Subject Guide to Children s Books in Print 1997 written by Bowker Editorial Staff and published by R. R. Bowker. This book was released on 1996-09 with total page 2776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pathways to Success written by Michael D. Ames and published by Berrett-Koehler Publishers. This book was released on 1994 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet gives an overview of the Search Conference, a change strategy which uses open systems principles in strategic planning, thereby creating a well-articulated, achievable future with identifiable goals, a timetable, and action plans for realizing that future. Here, in their own inspiring words, over 100 CEOs, board chairs, and company presidents share their insights in one-page letters focusing on the qualities necessary for effective leadership and career success. The men and women featured in Pathways to Success come from diverse racial and ethnic backgrounds. Their companies range from small entrepreneurial firms to large corporations. Organized by topic, these letters provide practical and encouraging insights on: o Hard work o Imagination o Tolerance o Honesty o Self-knowledge o Team-building, and more Each letter is self-contained and to-the-point, capturing the personal experience and positive convictions of these distinguished business leaders. A biographical sketch accompanies each letter, describing the career path of the contributor as well as the major challenges and obstacles that person has overcome to achieve success. The book also contains thought-provoking exercises for individual use or group discussion. Written for young people who aspire to successful business careers and leadership roles, this book will also be valuable for executives and managers, entrepreneurs, academics, consultants, and those who work with young people-counselors, teachers, mentors, and parents.
Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by Pearson Education. This book was released on 1995 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. KEY TOPICS: Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate.
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Green Backlash written by Andrew Rowell and published by Routledge. This book was released on 2017-09-25 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tide is turning against environmentalism as the political right, industry and governments fight back. Green Backlash is a controversial expose of the anti-environmental movement. Tracing the rise of the backlash from the Wise Use movement in the USA, the author reveals its rapid spread worldwide: the anti-roads movement in the UK, forestry debates in Canada and Australia, marine resource issues in Europe, South-East Asia, and controversies such as the Brent Spar. The backlash is set to get worse as the resource wars intensify. This book offers a greater understanding of the challenges and threats facing global environmentalism, concluding that the environmental movement now has a chance to re-evaluate and change for the better to beat the backlash - a chance that must not be missed.
Download or read book The Media and Disasters written by Joan Deppa and published by Taylor & Francis. This book was released on 2023-05-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1993, The Media and Disasters looks behind the key scenes in the drama unfolding in the aftermath of the Pan Am 103 explosion: Lockerbie, visited by an estimated 1000 journalists in the month following the disaster; New York’s Kennedy Airport, where families learned in the presence of the media that their loved ones had perished; Syracuse University, plunged into mourning the loss of 35 students from the school’s study abroad programme; and homes on both sides of the Atlantic, grief-stricken as news reached relatives of the passengers and crew. The authors, professors of communication at Syracuse University with years of media experience, began looking at the effects of such coverage because of what they experienced when the media came to cover the grieving on their campus. What they learned in the U.S. and the U.K. will interest those concerned about media coverage of crisis events, as well as those who communicate about them: journalists, survivors, public information officers, public relations practitioners, emergency support personnel, business and political leaders.
