Download or read book Nuclear Public Relations Campaign written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy Conservation and Power and published by . This book was released on 1983 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nuclear Public Relations Campaign written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy Conservation and Power and published by . This book was released on 1983 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nuclear Public Relations Contact Group Rom Handbook 4 Ed written by Nuclear Public Relations Contact Group and published by . This book was released on 1967 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nuclear public relations campaign written by and published by . This book was released on 1983 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Nuclear Freeze Campaign written by J. Michael Hogan and published by Rhetoric & Public Affairs. This book was released on 1994 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first in-depth, critical analysis of the nuclear freeze campaign, J. Michael Hogan examines the rhetorical strategies of freeze activists in political speeches, mass-market paperbacks, direct-mail, documentaries, and even public school curricula. Through a series of case studies Hogan examines the reasons for the campaign's success as a media phenomenon, while also accounting for its failure as a policy initiative. The rhetorical strategies of the freeze campaign, Hogan argues, attracted sympathetic news coverage, especially on television news, but those very strategies doomed the campaign to failure in institutional political contexts and produced only superficial and transitory public support. The Nuclear Freeze Campaign explores what public debate and deliberation can and cannot accomplish in the telepolitical age. In focusing upon the freeze campaign, Hogan offers a new, more critical interpretation of a political cause often praised for empowering the public in the nuclear debate. He also explains why such an apparently powerful political movement had so little impact on electoral politics and strategic arms policies. Above all, however, Hogan warns of larger threats to American democracy, threats posed by dangerous trends in the ways Americans identify, discuss, debate, and resolve important public issues. These are the threats posed by the politics of imagery and emotionalism, of sloganeering, and sound-bites, that suggest to Americans that politics is a spectator sport.
Download or read book Nuclear Communications written by International Atomic Energy Agency and published by . This book was released on 1994 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this handbook is to serve as a guideline in applying good communications practices concerning nuclear fuel cycle facilities. It provides a compact source of information for people involved in plant operation and management and identifies and addresses questions that members of the public may have about different aspects of the nuclear fuel cycle.
Download or read book Introduction to Public Relations and Advertising written by D F du Plessis and published by Juta and Company Ltd. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Download or read book Handbook written by Nuclear public relations contact group and published by . This book was released on 1967 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
Download or read book Experts in Action written by Bill Cantor and published by Longman Publishing Group. This book was released on 1989 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Climate Change Denial and Public Relations written by Núria Almiron and published by Routledge. This book was released on 2019-06-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth. This unique volume is recommended reading for students and scholars of communication and public relations.
Download or read book Secrecy Public Relations and the British Nuclear Debate written by Daniel Salisbury and published by Routledge. This book was released on 2020-02-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes an original archival history of government secrecy, public relations and the debate surrounding nuclear weapons in Britain from 1970 to 1983. The book contrasts the secrecy and near-silence of the Heath, Wilson and Callaghan governments on nuclear issues in the 1970s with the increasingly vocal case made for the possession of nuclear weapons by the first Thatcher government following a shift in approach in 1980. This shift occurred against a background of rising Cold War tensions and a growing public nuclear debate in the UK. The book seeks to contextualise and explain this transformation, considering the role of party politics, structures and personalities inside the government, and external influences: notably the role of investigative journalists and think tanks in cracking open official secrecy and demanding justification for Britain’s possession of nuclear weapons, and the peace movement in driving increasingly assertive public relations from 1980. The book draws on material from archives and interviews with key figures involved to provide an original and engaging account. It argues that this process of opening up saw significant disclosure of nuclear policy for the first time, and the most extensive public justification of the British nuclear capability to date, which has shaped public understanding of British nuclear weapons into the twenty-first century. This book will be of much interest to students of British politics, Cold War studies, nuclear politics and security studies.
Download or read book Speak No Evil written by Louis Gwin and published by Praeger. This book was released on 1990-11-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the nuclear industry's efforts to prepare the public during emergency situations adequate? This study critiques risk communication programs and questions whether these programs have convinced residents close to nuclear power plants to follow instructions in an emergency. The government invests the responsibility of nuclear risk communication essentially with the utilities that operate the plants, with little supervision by either federal or state officials. The study demonstrates that such programs do not communicate critical safety information, that people living near plants will make decisions in an emergency contrary to those recommended, and that disparity exists between technical and lay perceptions of risk. A unique investigation of non-governmental public communication, the book analyzes the persuasive efforts of corporate advocacy and risk management. Risk communication is seen as a substitute for the more stringent regulatory measures necessary to protect public health and safety in a technological age. Speak No Evil begins with a discussion of issues surrounding risk communication, then describes how the narrative of the promotional history of nuclear power developed and eventually contaminated modern nuclear risk communication messages. Students of organizational communication, rhetoric, political communication, and public relations issue management will find this book illuminating.
Download or read book Public Relations Inquiry as Rhetorical Criticism written by William N. Elwood and published by Praeger. This book was released on 1995-06-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.
Download or read book An Evaluation of Public Relations Strategy in the U S Nuclear Energy Industry After Three Mile Island TMI 2 written by Patricia H. Lawrence and published by . This book was released on 1995 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book DOE Nuclear Public Information Program written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy Conservation and Power and published by . This book was released on 1982 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2010-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
