Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Download or read book 21st Century Political Science A Reference Handbook written by John T Ishiyama and published by SAGE. This book was released on 2011 with total page 937 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering full coverage of major subthemes and subfields within political science this reference handbook includes entries on topics from theory and methodology to international relations and institutions.

Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Download or read book Comparative Public Opinion written by Cameron D. Anderson and published by Taylor & Francis. This book was released on 2022-07-22 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive examination of public opinion in the democratic world. Built around chapters that highlight key explanatory frameworks used in understanding public opinion, the book presents a coherent study of the subject in a comparative perspective, emphasizing and interrogating immigration as a key issue of high concern to most mass publics in the democratic world. Key features of the book include: Covers several theoretical issues and determinants of opinion such as the effects of personality, age and life cycle, ideology, social class, partisanship, gender, religion, ethnicity, language, and media, highlighting over time the effects of political, social, and economic contexts. Each chapter explores the theoretical rationale, mechanisms of effect, and use in the scholarly literature on public opinion before applying these to the issue of immigration comparatively and in specific places or regions. Widely comparative using a nine-country sample (Australia, Canada, France, Germany, Italy, Portugal, Switzerland, the United Kingdom, and the United States of America) in the analysis of individual-level determinants of public opinion about immigration and extending to other countries like Belgium, Brazil, and Japan when evaluating contextual factors. This edited volume will be essential reading for students, scholars, and practitioners interested in public opinion, political behaviour, voting behaviour, politics of the media, immigration, political communication, and, more generally, democracy and comparative politics.

Download or read book Veto Bargaining written by Charles M. Cameron and published by Cambridge University Press. This book was released on 2000-06-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining game theory with unprecedented data, this book analyzes how divided party Presidents use threats and vetoes to wrest policy concessions from a hostile congress.

Download or read book The CQ Press Career Guide for American Politics Students written by Peter Ubertaccio and published by CQ Press. This book was released on 2018-12-03 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your degree into a career The CQ Press Career Guide for American Politics Students helps students navigate their first steps towards a career in American politics. With a focus on setting personal goals and maximizing transferable skills, author Peter Ubertaccio outlines diverse career-path options for political science majors and illuminates pathways to graduate school. Full of practical guidance on how to secure a job, including a collection of employment resources, resume-building tips, and student success stories, this guide provides an action-oriented road map for students to develop their undergraduate experience into a fulfilling career in American politics. Key Features: Critical thinking questions are designed to help students with an interest in politics align their academic and co-curricular pursuits to skills and career readiness competencies that are in demand by employers in the field. "Staff Work On and Off The Hill" (Chapter 3) offers students a glimpse into the daily life of an entry level staff worker and provides students with guidance on how to navigate this space. "Political Campaigns" (Chapter 4) provides students with an overview of typical campaign work and shows students how to campaign for different candidates, parties, and issues. Advice on internships, nonprofit advocacy, and graduate school options help students determine their next steps and provide guidance on how these options might boost long-term career potential. A career checklist provides students with valuable insights on resume building, social media strategies, and networking. Bundle and Save! Your students only pay $5 for The CQ Press Career Guide for American Politics Students when you bundle it with the print version of your CQ Press textbook. See more information on the "Packages" tab or contact your SAGE | CQ Press sales rep.

Download or read book Empirical Implications of Theoretical Models in Political Science written by Jim Granato and published by Cambridge University Press. This book was released on 2021-05-13 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to demonstrate how to unify formal, theoretical and empirical analysis through various interdisciplinary examples.

Download or read book Political Parties and Interest Groups written by Clive S. Thomas and published by Lynne Rienner Pub. This book was released on 2001 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of the political party-interest group relationship - crucial in shaping the characteristics of democratic political systems - provides an in-depth analysis of the connection between special interests and political parties across 13 democracies, including Argentina, Britain and the US.

Download or read book Mass Media and Political Communication in New Democracies written by Katrin Voltmer and published by Psychology Press. This book was released on 2006 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.

Download or read book Native Americans and Public Policy written by Fremont J. Lyden and published by University of Pittsburgh Pre. This book was released on 2010-11-23 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native Americans, who are recognized simultaneously as sovereign tribal groups and as American citizens, present American society and its policy-making process with a problem fundamentally different from that posed by other ethnic minorities. In these essays, the contributors discuss the historical background, certain pathologies of Indian-white relations, questions of legal sovereignty and economic development, and efforts to find new ways of successfully resolving recent controversies. Contributors: Gary C. Anders; Russel Lawrence Barsh; Guillermo Bartelt; Duane Champagne; Ward Churchill; Michael J. Evans; M. Annette Jaimes; Anne McCullogh; C. Patrick Morris; Nicholas C. Peroff; Kurt Russo; Dave Somers; Richard W. Stoffle; Ronald L. Trosper; Steven Zubalik; and the editors.

Download or read book Formal Modeling in Social Science written by Carol Mershon and published by University of Michigan Press. This book was released on 2019-09-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A formal model in the social sciences builds explanations when it structures the reasoning underlying a theoretical argument, opens venues for controlled experimentation, and can lead to hypotheses. Yet more importantly, models evaluate theory, build theory, and enhance conjectures. Formal Modeling in Social Science addresses the varied helpful roles of formal models and goes further to take up more fundamental considerations of epistemology and methodology. The authors integrate the exposition of the epistemology and the methodology of modeling and argue that these two reinforce each other. They illustrate the process of designing an original model suited to the puzzle at hand, using multiple methods in diverse substantive areas of inquiry. The authors also emphasize the crucial, though underappreciated, role of a narrative in the progression from theory to model. Transparency of assumptions and steps in a model means that any analyst will reach equivalent predictions whenever she replicates the argument. Hence, models enable theoretical replication, essential in the accumulation of knowledge. Formal Modeling in Social Science speaks to scholars in different career stages and disciplines and with varying expertise in modeling.

Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Download or read book House and Senate written by Ross K. Baker and published by W W Norton & Company Incorporated. This book was released on 2001-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new Third Edition, Ross Baker once again uses his unique approach--interviews with senators who were formerly members of the House, as well as with journalists, lobbyists, and staff members--to paint a clear and colorful portrait of the two houses, which remain distinct, and often antagonistic, partners. House and Senate allows students to peek into the hidden corners of Capitol Hill and offers a fascinating insider's view of the two chambers.

Download or read book The CQ Press Writing Guide for Public Policy written by Andrew Pennock and published by CQ Press. This book was released on 2018-09-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CQ Press Writing Guide for Public Policy is loaded with rich real world examples that help you master the process of translating insightful policy analysis into clear policy recommendations. Known for his conversational writing style, author Andrew Pennock offers step-by-step instructions on how to write for a variety of genres in a style that policy makers expect. Focusing on an audience-centered approach, you will first learn how to create and organize an argument based on the unique needs and expectations of policy makers. The book then moves onto the nuts and bolts of how to write for a policy audience, with special consideration of ethics and working with visual and technical material. Finally, the book provides practical guidance on writing in specific policy genres: policy memos, briefs, Op-Eds, press releases, written testimony, social media, and emails. Key Features: Basic policy writing tasks help you write sentences, paragraphs and sections that make sense to readers (and to professors!). You will also learn how to create professional quality tables and figures that support your argument as well as how to package these components together effectively to communicate with policy makers. Six separate chapters for various public policy genres (issue briefs, legislative histories, decision memos, testimony, op-eds, and new media) provide you with an overview of the genre, several examples, and an analysis of each example. Current examples from across the field of public policy keep you engaged by connecting the concepts to current topics such as public health (the opioid epidemic, Native-American healthcare, lead poisoning), education (early childhood, school governance), criminal justice (sexting laws, ban-the-box), business regulation (AirBnB, renewable energy, drug pricing), security policy (cyber-security, foreign asset control), and social policy (physician assisted suicide).

Download or read book Smart Start Beginning Coding Stories and Activities Grade Prek written by Evan-Moor Educational Publishers and published by . This book was released on 2022 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give your preschooler a strong computer science foundation with Smart Start: Beginning Coding Stories and Activities. Children will learn important coding concepts with engaging stories and practice activities. Based on the K-12 Computer Science Framework, this dynamic early learning series helps children understand coding concepts to develop a strong foundation in computer science, including computational thinking, problem solving, and critical thinking. Each full-color activity book is organized into eight themed units around one coding concept and includes: - Coding stories that demonstrate what coders do and include an audio read-aloud feature - Concept pages that connect coding concepts to real-world situations - Practice activities that reinforce important coding rules - Review pages for every coding concept practiced - Coding projects with print-based games and puzzles - Mini coding handbook with key terms Computer science concepts and skills help early learners become critical thinkers by practicing the building blocks of thinking such as: - Algorithms that design simple steps to solve problems - Decomposition that shows how to break down complex problems into smaller ones - Sequencing that demonstrates how the order of things is important - Pattern recognition that makes connections between similar problems Programming language concepts such as: - Debugging that shows how to look for mistakes and correct them - Loops that can be used to save time by instructing a computer to repeat an action Children will also practice a variety of readiness skills such as print awareness, visual discrimination, following directions, and fine-motor skills. *Includes answer key

Download or read book Smart Start Math Stories and Activities Grade Prek written by Evan-Moor Educational Publishers and published by . This book was released on 2021 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give your child positive math experiences and strong math foundations with Smart Start: Math: Stories and Activities. The colorful activities introduce math concepts in creative ways using math stories to help children recognize number relationships in the world around them. Smart Start: Math: Stories and Activities workbooks provide structured weekly activities to help children practice and learn numbers, counting, measurement, addition and subtraction, shape recognition, and graphing. Audio story read-alouds with colorful illustrations help students learn math concepts and make connections to the real world. Illustrated activities provide meaningful practice in a variety of formats, giving children multiple opportunities to achieve understanding. Math activities: - Provide strong math foundations that teach the most important math skills. - Include creative and fun lessons that help children create positive math connections. - Provide reward stickers to motivate children to complete the activities. - Include audio stories that incorporate reading comprehension and vocabulary to demonstrate how math works in the real world. Smart Start: Math: Stories and Activities is organized into weekly lessons around one math skill or strategy. Each unit begins with activities that have simple tasks that help children better understand the concept. Children gain confidence as they compete each activity and gradually progress to completing more difficult math tasks. Each unit includes: - Math stories: audio read-aloud stories help children experience math with real-world problem solving. - Math practice activities: introduce one skill/concept per week. - Write It! activities: build math vocabulary, beginning writing, and fine motor skills. Throughout this early learning series, children will practice essential foundational math skills, such as: - Beginning counting - Shapes - Patterns - Measurement - Addition and subtraction Includes answer key.

Download or read book Weekly Real World Writing Grades 1 2 written by Evan-Moor Educational Publishers and published by . This book was released on 2022 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-world writing happens when there is a reason to write. Help students explore real-world purposes for writing with activities that demonstrate thoughtful and effective writing strategies. The real-world topics are designed to fit seamlessly into any writing program and include letters, journal entries, product opinions, advertisements, directions, interviews, and more! Units are designed to fit into a weekly lesson plan and include: - A teacher overview page that describes the purpose of the format and how to introduce it - A writing sample to model each skill - A graphic organizer to organize and plan prewriting - Two writing tasks with a response pages to practice each format - An extension activity that prompts students to relate the writing to their own lives Each unit includes four unique and scaffolded writing assignments for beginning writers and more experienced writers. The 24 writing units within each book focus on six common writing purposes: - Self-expression - Information - Evaluation - Inquiry - Analysis - Persuasion Two assessment rubrics for formal and informal writing are included to help students remember effective writing strategies. Some writing topics for grades 1-2 include: - Friendly letter - Thank-you note - Invitation - Directions - Food opinion - Products - Family interview - Internet search - Advertisement - Presentation - Feedback Answers will vary