Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies Examination of Nokia s strategy execution in three steps written by Arend Grünewälder and published by diplom.de. This book was released on 2014-03-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Download or read book Nokia s Marketing Strategy Analysis and Recommondations written by Janin Ropot and published by GRIN Verlag. This book was released on 2013-10-31 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia’s competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia’s chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia’s alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia’s financial statements, market reports and public announcements relevant to the marketing strategy.
Download or read book The Supply Chain Revolution written by Suman Sarkar and published by HarperChristian + ORM. This book was released on 2017-06-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Discover how the right supply chain can actually help you thrive. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few, while others are thriving. The difference is how the company’s leaders view their supply chain: Is it just about cutting cost or do they see its hidden tools for outperforming the competition? Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook--and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. While competitors were shutting stores, Zara’s highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. In The Supply Chain Revolution, business leaders will learn to: Make alliances more successful Simplify and debottleneck the supply chain Boost retail success by managing store investment Improve customer satisfaction and increase revenue Showcasing real solutions learned from true success stories like these and many others, The Supply Chain Revolution provides you with the secrets to succeeding in a disruptive world.
Download or read book Principles of External Business Environment Analyzability in an Organizational Context written by Abrantes, Bruno F. and published by IGI Global. This book was released on 2023-05-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of External Business Environment Analyzability in an Organizational Context, by Bruno F. Abrantes, is a groundbreaking work on the topic of business environmental analysis (BEA) within strategic management. Abrantes provides a comprehensive overview of the evolution of management theory, narrowing the focus to organizational management and strategic management , and delving into the intricacies of business environments. He introduces the tenets of philosophy of management and analyzability, exploring a wide range of analytical models and decision-making strategies, and offering over 50 models applicable to BEAP, along with suggestions for an additional 50 models for decision- making and project management. This book is an essential resource for university and college students in business, economics, and marketing, particularly those taking a strategic management course. It provides a deep understanding of BEAP design and a critical sense for the philosophical questions behind analyzability in decision- making. Moreover, it is a valuable reference source for management consultants and strategists looking to expand their horizons beyond their department or consultancy company. Topics covered in the book include black swans, environmental forecasting, future thinking, scenario planning, VUCA, and wild card, among others. Principles of External Business Environment Analyzability in an Organizational Context is a must-read for anyone seeking to excel in the critical field of business environmental analysis.
Download or read book Strategic Management written by Adrian Haberberg and published by Oxford University Press. This book was released on 2008 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
Download or read book Operations Logistics and Supply Chain Management written by Henk Zijm and published by Springer. This book was released on 2018-08-29 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of important trends and developments in logistics and supply chain research, making them available to practitioners, while also serving as a point of reference for academicians. Operations and logistics are cornerstones of modern supply chains that in turn are essential for global business and economics. The composition, character and importance of supply chains and networks are rapidly changing, due to technological innovations such as Information and Communication Technologies, Sensors and Robotics, Internet of Things, and Additive Manufacturing, to name a few (often referred to as Industry 4.0). Societal developments such as environmental consciousness, urbanization or the optimal use of scarce resources are also impacting how supply chain networks are configured and operated. As a result, future supply chains will not just be assessed in terms of cost-effectiveness and speed, but also the need to satisfy agility, resilience and sustainability requirements. To face these challenges, an understanding of the basic as well as more advanced concepts and recent innovations is essential in building competitive and sustainable supply chains and, as part of that, logistics and operations. These span multiple disciplines and geographies, making them interdisciplinary and international. Therefore, this book contains contributions and views from a variety of experts from multiple countries, and combines management, engineering as well as basic information technology and social concepts. In particular, it aims to: provide a comprehensive guide for all relevant and major logistics, operations, and supply chain management topics in teaching and business practice address three levels of expertise, i.e., concepts and principles at a basic (undergraduate, BS) level, more advanced topics at a graduate level (MS), and finally recent (state-of-the-art) developments at a research level. In particular the latter serve to present a window on current and future (potential) logistics innovations in the different thematic fields for both researchers and top business practitioners integrate a textbook approach with matching case studies for effective teaching and learning discuss multiple international perspectives in order to represent adequately the true global nature of operations, logistics and supply chains.
Download or read book Management written by Stephen P. Robbins and published by Pearson Australia. This book was released on 2014-09-01 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 7th edition of Management is once again a resource at the leading edge of thinking and research. By blending theory with stimulating, pertinent case studies and innovative practices, Robbins encourages students to get excited about the possibilities of a career in management. Developing the managerial skills essential for success in business—by understanding and applying management theories--is made easy with fresh new case studies and a completely revised suite of teaching and learning resources available with this text.
Download or read book Intelligent Technologies and Applications written by Imran Sarwar Bajwa and published by Springer. This book was released on 2019-03-11 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Intelligent Technologies and Applications, INTAP 2018, held in Bahawalpur, Pakistan, in October 2018. The 68 revised full papers and 6 revised short papers presented were carefully reviewed and selected from 251 submissions. The papers of this volume are organized in topical sections on AI and health; sentiment analysis; intelligent applications; social media analytics; business intelligence;Natural Language Processing; information extraction; machine learning; smart systems; semantic web; decision support systems; image analysis; automated software engineering.
Download or read book Strategic Management written by Richard Lynch and published by SAGE Publications Limited. This book was released on 2024-04-03 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth. Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.
Download or read book Driving Innovation and Business Success in the Digital Economy written by Oncioiu, Ionica and published by IGI Global. This book was released on 2016-12-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital market opportunities. Driving Innovation and Business Success in the Digital Economy is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable development and online advertising, this publication is ideally designed for researchers, professionals and students seeking current research on the complex scope of the new economy.
Download or read book Management Concepts And Organisational Behaviour written by Dr. M. Indhumathi and published by Thakur Publication Private Limited. This book was released on 2021-03-12 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Management Concepts And Organisational Behaviour Book For MBA 1st Semester of Anna University, Chennai
Download or read book From Voices to Results Voice of Customer Questions Tools and Analysis written by Robert Coppenhaver and published by Packt Publishing Ltd. This book was released on 2018-04-24 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions about your products and services by listening effectively to the people that matter – your customers Key Features Understand the core components, processes and technologies available for a VOC initiative Structure effective VOC programs and turn VOC into actionable product success A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Book Description Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world. This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded. By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them. What you will learn Learn why customer input is so critical for the product's success Discover the articulated and unarticulated needs of your customers Deploy an effective VoC program in your organization Learn which tools and methods you need to set up a successful VoC program Interview customers – where, how many, and who Create an interview guide and roles in the interview process Translate the customer input into your product specifications Integrate VoC into your marketing campaigns and pricing process Who this book is for The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.
Download or read book Successful Marketing Strategy for High tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Download or read book Realizing Business Model Innovation written by Martin Trapp and published by Springer Science & Business Media. This book was released on 2014-02-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Download or read book Organization and Management written by Nick van Dam and published by Routledge. This book was released on 2019-11-11 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization and Management is an introduction to theories and contemporary practice in cross-border business management. The book reviews the practice of management where a home-market approach no longer achieves and sustains success in an increasingly competitive global environment. Readers will learn about the experiences of companies in many industries operating in countries such as Argentina, China, Britain, France, Germany, India, the Netherlands, Poland, and the United States. This book is designed for students taking introductory courses in organization, and international management. Through carefully developed case studies, exercises, and integrated text material, this book bridges theory and practice. The full colour layout of the book supports self-study, as well as group study and team work.
Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia's 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world's first mobile car phone; though at 22 pounds the phone wasn't all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leadin
Download or read book Business Planning for Managers written by Pierre A. Lurin and published by BoD – Books on Demand. This book was released on 2010 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
