Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book The Australian Official Journal of Trademarks written by and published by . This book was released on 1906 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advancing Formative Assessment in Every Classroom written by Connie M. Moss and published by ASCD. This book was released on 2019-05-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formative assessment is one of the best ways to increase student learning and enhance teacher quality. But effective formative assessment is not part of most classrooms, largely because teachers misunderstand what it is and don't have the necessary skills to implement it. In the updated 2nd edition of this practical guide for school leaders, authors Connie M. Moss and Susan M. Brookhart define formative assessment as an active, continual process in which teachers and students work together—every day, every minute—to gather evidence of learning, always keeping in mind three guiding questions: Where am I going? Where am I now? What strategy or strategies can help me get to where I need to go? Chapters focus on the six interrelated elements of formative assessment: (1) shared learning targets and criteria for success, (2) feedback that feeds learning forward, (3) student self-assessment and peer assessment, (4) student goal setting, (5) strategic teacher questioning, and (6) student engagement in asking effective questions. Using specific examples based on their extensive work with teachers, the authors provide - Strategic talking points and conversation starters to address common misconceptions about formative assessment; - Practical classroom strategies to share with teachers that cultivate students as self-regulated, assessment-capable learners; - Ways to model the elements of formative assessment in conversations with teachers about their professional learning; - "What if" scenarios and advice for how to deal with them; and - Questions for reflection to gauge understanding and progress. As Moss and Brookhart emphasize, the goal is not to "do" formative assessment, but to embrace a major cultural change that moves away from teacher-led instruction to a partnership of intentional inquiry between student and teacher, with better teaching and learning as the outcome.

Download or read book China s Design Revolution written by Lorraine Justice and published by MIT Press. This book was released on 2012 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of Chinese design and the major shift in the culture of creativity in a post-Mao China. China is on the verge of a design revolution. A "third generation" of the People's Republic of China that came of age during China's "opening up" period of the 1980s now strives for fame, fortune, and self expression. This generation, workers in their thirties and forties, has more freedom to create--and to consume--than their parents or grandparents. In China's Design Revolution, Lorraine Justice maps the evolution of Chinese design and innovation. Justice explains that just as this "third generation" (post-Revolution, post-Cultural Revolution) reaches for self-expression, China's government is making massive investments in design and innovation, supporting design and creative activities (including design education programs, innovation parks, and privatized companies) at the local and national levels. The goal is to stimulate economic growth--and to establish China as a global creative power. Influenced by Mao and Confucius, communism and capitalism, patriotism and cosmopolitanism, China's third generation will drive the culture of design and innovation in China--and maybe the rest of the world. Justice describes and documents examples of Chinese design and innovation that range from ancient ceramics to communist propaganda posters. She then explores current award-winning projects in media, fashion, graphic, interior, and product design; and examines the lifestyle and purchasing trends of the "fourth generation," now in their teens and twenties. China's Design Revolution offers an essential guide to the inextricably entwined stories of design, culture, and politics in China.

Download or read book New Deal Design written by Gadi Amit and published by Oro Editions. This book was released on 2015-03-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equal parts technological compendium, folktale and designer's scratchpad, explore how the devices that are integral to our lives come to be as you dive into the creative chaos that makes one of the most winning technology design firms in America tick. White moments, swarms, dark horses, wisdom instead of smarts & a decidely old-school sketch and model first approachf ensure that all that comes through the shop's doors is helping people live, work and play to their best.

Download or read book Policy Vs Paper Clips written by Eugene H. Fram and published by . This book was released on 1988 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Download or read book Guinness World Records 2015 Gamer s Edition written by Guinness World Records and published by Guinness World Records. This book was released on 2014-11-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its eighth edition, Guinness World Records Gamer's Edition is the ultimate guide to videogames. With all-new design and photography, the fresh-looking 2015 edition is packed full of news and views about the most up-to-date achievements and developments in gaming. It offers the most dazzling images from this year's top titles, along with fascinating facts, figures and features on the games and characters you love – from Minecraft to the world-beating Grand Theft Auto V, from thrilling new games to all-time classics. The latest edition includes gameplay tips and hints, interviews and features exploring gaming from different perspectives, and quotes from leading figures in the industry. Find out about the biggest-selling games, the highest scores, and the world's most amazing gamers. Read about the latest hardware developments in the battle of the eight-generation consoles, and explore the most exciting news stories across all the major gaming genres.

Download or read book American Cinema American Culture written by John Belton and published by . This book was released on 2012-04-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Cinema/American Culture looks at the interplay between American cinema and mass culture from the 1890s to 2011. It begins with an examination of the basic narrative and stylistic features of classical Hollywood cinema. It then studies the genres of silent melodrama, the musical, American comedy, the war/combat film, film noir, the western, and the horror and science fiction film, investigating the way in which movies shape and are shaped by the larger cultural concerns of the nation as a whole. The book concludes with a discussion of post World War II Hollywood, giving separate chapter coverage to the effects of the Cold War, 3D, television, the counterculture of the 1960s, directors from the film school generation, and the cultural concerns of Hollywood from the 1970s through 2011. Ideal for Introduction to American Cinema courses, American Film History courses, and Introductory Film Appreciation courses, this text provides a cultural overview of the phenomenon of the American movie-going experience. An updated study guide is also available for American Cinema/American Culture. Written by Ed Sikov, this guide introduces each topic with an explanatory overview written in more informal language, suggests screenings and readings, and offers self-tests.

Download or read book Gimme Some Sugar written by Sawyer Bennett and published by Big Dog Books, LLC. This book was released on 2019-06-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Larkin Mancinkus prides herself on making the town of Whynot, North Carolina just a little sweeter. As owner of Sweet Cakes Bakery, Larkin gets all the town gossip – the sugar, the spice, and the everything not so nice. So when she finds herself on the tip of everyone’s tongue thanks to an encounter with a mysterious and handsome stranger, she learns the true meaning of ‘if you can’t stand the heat, get out of the kitchen.’ Deacon Locke has spent his life traveling the world with no particular destination in mind. But when he rolls into Whynot on his Harley, he just knows there is something different about this town. What he doesn’t know is that out of all the places he’s traveled and all the people he’s met, the gorgeous bakery owner might just entice him to put down some solid roots. Come on down to see what’s cookin’ between Larkin and Deacon!

Download or read book Marketplace of the Marvelous written by Erika Janik and published by Beacon Press. This book was released on 2014-01-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining introduction to the quacks, snake-oil salesmen, and charlatans, who often had a point Despite rampant scientific innovation in nineteenth-century America, traditional medicine still adhered to ancient healing methods, subjecting patients to bleeding, blistering, and induced vomiting and sweating. Facing such horrors, many patients ran with open arms to burgeoning practices that promised new ways to cure their ills. Hydropaths offered cures using “healing waters” and tight wet-sheet wraps. Phineas Parkhurst Quimby experimented with magnets and tried to replace “bad,” diseased thoughts with “good,” healthy thoughts, while Daniel David Palmer reportedly restored a man’s hearing by knocking on his vertebrae. Lorenzo and Lydia Fowler used their fingers to “read” their clients’ heads, claiming that the topography of one’s skull could reveal the intricacies of one’s character. Lydia Pinkham packaged her Vegetable Compound and made a famous family business from the homemade cure-all. And Samuel Thomson, rejecting traditional medicine, introduced a range of herbal remedies for a vast array of woes, supplemented by the curative powers of poetry. Bizarre as these methods may seem, many are the precursors of today’s notions of healthy living. We have the nineteenth-century practice of “medical gymnastics” to thank for today’s emphasis on regular exercise, and hydropathy’s various water cures for the notion of regular bathing and the mantra to drink “eight glasses of water a day.” And much of the philosophy of health introduced by these alternative methods is reflected in today’s patient-centered care and holistic medicine, which takes account of the body and spirit. Moreover, these entrepreneurial alternative healers paved the way for women in medicine. Shunned by the traditionalists and eager for converts, many of the masters of these new fields embraced the training of women in their methods. Some women, like Pinkham, were able to break through the barriers to women working to become medical entrepreneurs themselves. In fact, next to teaching, medicine attracted more women than any other profession in the nineteenth century, the majority of them in “irregular” health systems. These eccentric ideas didn’t make it into modern medicine without a fight, of course. As these new healing methods grew in popularity, traditional doctors often viciously attacked them with cries of “quackery” and pressed legal authorities to arrest, fine, and jail irregulars for endangering public safety. Nonetheless, these alternative movements attracted widespread support—from everyday Americans and the famous alike, including Mark Twain, Louisa May Alcott, and General Ulysses S. Grant—with their messages of hope, self-help, and personal empowerment. Though many of these medical fads faded, and most of their claims of magical cures were discredited by advances in medical science, a surprising number of the theories and ideas behind the quackery are staples in today’s health industry. Janik tells the colorful stories of these “quacks,” whose oftentimes genuine wish to heal helped shape and influence modern medicine.

Download or read book Freedom at Midnight written by Larry Collins and published by Simon & Schuster. This book was released on 1975 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of the birth of an independent India and Pakistan.

Download or read book Worst Person Ever written by Douglas Coupland and published by Penguin. This book was released on 2014-04-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raymond Gunt likes to think of himself as a pretty decent guy—he believes in karma, and helping his fellow man, and all that other good stuff. Sure, he can be foulmouthed, occasionally misogynistic, and can just generally rub people the wrong way—through no fault of his own! So with all the positive energy he’s creating, it’s a little perplexing to consider the recent downward spiral his life has taken…Could the universe be trying to tell him something? A B-unit cameraman with no immediate employment prospects, Gunt decides to accept his ex-wife Fiona’s offer to shoot a Survivor-style reality show on an obscure island in the Pacific. With his upwardly failing sidekick, Neal, in tow, Gunt somehow suffers multiple comas and unjust imprisonment, is forced to reenact the “Angry Dance” from the movie Billy Elliot, and finds himself at the center of a nuclear war—among other tribulations and humiliations. A razor-sharp portrait of a morally bankrupt, gleefully wicked modern man, Worst. Person. Ever. is a side-splittingly funny and gloriously filthy new novel from acclaimed author Douglas Coupland. A deeply unworthy book about a dreadful human being with absolutely no redeeming social value, it’s guaranteed to brighten up your day.

Download or read book Classifications of Expenditure According to Purpose written by United Nations. Dept. of Economic and Social Affairs and published by . This book was released on 2000 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four classifications of expenditure according to purpose: Classification of the functions of government (COFOG); Classification of individual consumption according to purpose (COICOP); Classification of the purposes of non-profit institutions serving households (COPNI); and Classification of the outlays of producers according to purpose (COPP). Detailed explanatory notes for the categories in each classification are included.

Download or read book Lessons My Father Taught Me written by Michael Reagan and published by Humanix Books. This book was released on 2016-04-19 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I know in my heart that man is good. That what is right will always eventually triumph. And there's purpose and worth to each and every life." —Ronald Reagan Noted political commentator Michael Reagan, the son of Ronald Reagan and first wife Jane Wyman, has traveled across America, giving speeches and meeting the public. Time and time again, people tell him how much they love and miss his father, and what his presidency meant to them. In a world where role models are few and far between, Ronald Reagan’s legacy stands strong. In Lessons My Father Taught Me, Michael Reagan looks back over his years with his father and reflects on what he has learned from the greatest man he has ever known—and one of the greatest men the world has known. When Michael was growing up, his father would drive him out to his ranch. There Ronald Reagan taught Michael how to ride a horse, how to shoot a gun, and much more. As they drove together or did chores together, Michael’s father told him stories and taught him about life, love, family, faith, success, and leadership. Michael didn’t fully appreciate those lessons at the time, but years later he remembered—and he understood. Now, Michael Reagan shares his father’s wisdom and experience in this inspiring book.

Download or read book Porno written by Irvine Welsh and published by Random House. This book was released on 2003-09-23 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosive sequel toTrainspotting– ten years down the line. Still scheming, still scamming – it’s ten years later and the boys fromTrainspottingare still trying to fight for the first-class seats as the locomotive careers at high speed towards the buffers. Simon “Sick Boy” Williamson is back in his native Edinburgh after a spell in London. Having failed spectacularly as a hustler, pimp, husband, father and businessman, he taps into an opportunity, which to him represents one last throw of the dice. For this scam to work, Sick Boy needs bedfellows. A desirable one may be the lovely Nicola Fuller-Smith, a young student with enough ambition, ego and troubles to rival his own. However, to realize his dream of directing and producing a pornographic movie, Sick Boy teams up with old pal and fellow exile Mark Renton and a motley crew that includes the city’s favourite ex-aerated-water-salesman, “Juice” Terry Lawson. In the world ofPorno, however, nothing is straightforward as Sick Boy and Renton find out that they have unresolved issues to address concerning the increasingly unhinged Frank Begbie, the troubled, drug-addled Spud, but, most of all, with each other. From the Trade Paperback edition.

Download or read book MacPerl written by Vicki Brown and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perl has become the scripting language of choice in the UNIX community, and it is making rapid inroads into the Windows community as well. This new introductory and reference work on MacPerl allows Macintosh users to gain access to this powerful language. The CD-ROM contains documentation on both MacPerl and Perl, as well as a snapshot of the CPAN (Comprehensive Perl Archive Network).