Download or read book Report written by United States. Congress. Senate and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing of World War II in the US 1939 1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

Download or read book Failing Newspaper Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1968 with total page 1612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).

Download or read book Hearings Reports and Prints of the Senate Committee on the Judiciary written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Statistical Abstract of the United States written by and published by . This book was released on 1956 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1946 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The National Publisher written by and published by . This book was released on 1950 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Download or read book Business Statistics written by and published by . This book was released on 1971 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Statistics Biennial Supplement to the Survey of Current Business written by United States. Bureau of Economic Analysis and published by . This book was released on 1973 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Newspaper Preservation Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1969 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1952 with total page 1404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Download or read book Advertising on Trial written by Inger L. Stole and published by University of Illinois Press. This book was released on 2010-10-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.

Download or read book The Publishers Weekly written by and published by . This book was released on 1949 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hearings written by United States. Congress. House and published by . This book was released on 1969 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hearings written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1968 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: