Download or read book News for a Mobile first Consumer written by Paula Maurie Poindexter and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2016 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers. Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers. News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, «Essentials of Mobile Journalism» are proposed. As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.
Download or read book Mobile First written by Luke Wroblewski and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!
Download or read book Mobile News written by Andrew Duffy and published by Routledge. This book was released on 2020-12-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the smartphone has shifted news from fixed publication to a flow of updateable information. The chapters in this book investigate the implications for audiences, industry and society as news becomes mobile. Wherever we go, news from anywhere can reach us on our smartphones. And wherever we are, we can search up information specific to that place. News is produced by mobile journalists (MoJos) as well as by citizens armed with smartphones, reporting breaking news from crisis zones where information is uncertain, or hyperlocal news from neighbourhoods where little happens. Mobile technology allows citizens to engage deeply with a cause or to skim headlines so they know a little about a lot of things. News is distributed on mobile networks and consumed by mobile audiences as they make their daily way through time and space coloured by their mobile devices. It is consumed in the niches of life. It intersects with place in new ways as geolocated news. It pursues us wherever we are through push notifications. And news has moved from fixed to fluid, a flow of updateable information rather than a regularly issued product. In this book, the contributors take varied viewpoints on mobility and news, its impact on what news is, how journalists produce it and how it fits into everybody’s everyday life. The chapters in this book were originally published as a special issue of Digital Journalism.
Download or read book Mobile First Journalism written by Steve Hill and published by Routledge. This book was released on 2018-10-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media publishers produce news for a full range of smart devices – including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process – from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs. Mobile-First Journalism is essential reading for journalism students and media professionals and of interest to those studying on courses in social and new media.
Download or read book News in Their Pockets written by Ran Wei and published by Oxford University Press, USA. This book was released on 2021 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the societal, technological, and user-related factors in understanding why and how digital-savvy college students in Asia's most mobile cities-Shanghai, Hong Kong, Singapore, and Taipei-seek news via the mobile phone, how they evaluate mobile news for credibility and usefulness, and the consequences of this practice: becoming engaged with mobile news, which then teaches them about current affairs. The analyses are situated in the intersection of technological advances from 3G to 4G and marked differences in political and media systems across the four cities, which jointly shape Asia's new generations of citizens. Technologically, the deeply diffused mobile phone motivates civic-minded millennials and centennials in Asia to access news with their phones and engage with the news for civic learning. However, sociopolitical factors impede potential positive outcomes of mobile news consumption. Cross-societal comparisons of survey data collected from two time periods reveal new insights into the interplay of technology and society in consuming mobile news"--
Download or read book Mobile First Journalism written by Steve Hill and published by . This book was released on 2018-08-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media publishers produce news for a full range of smart devices - including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process - from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs. Mobile-First Journalism is essential reading for journalism students and media professionals and of interest to those studying on courses in social and new media.
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Download or read book Consumer News written by United States. Executive Office of the President. Office of Consumer Affairs and published by . This book was released on 1979 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impacts of Mobile Use and Experience on Contemporary Society written by Xu, Xiaoge and published by IGI Global. This book was released on 2019-03-22 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a popular and powerful medium, mobile use has increased significantly across the world. The effects of these communication devices have not only transformed how we communicate but also how we gather and distribute information in a variety of industries including healthcare, business, and education. Impacts of Mobile Use and Experience on Contemporary Society provides cross-disciplinary research that ties together use and experience examining the transformative influence of mobile technology and how it is reshaping who we are and what we do. Featuring research that investigates the impacts on both actors and activities with topic coverage that includes academic application, economic value, and mobile learning, scholars from different disciplines from all over the world identify the crucial implications behind mobile technology. Included amongst the targeted audience are educators, policymakers, healthcare professionals, managers, academicians, researchers, and practitioners.
Download or read book Communicating Politics Online written by Chapman Rackaway and published by Springer Nature. This book was released on 2023-01-24 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition explores the relationship between politics and media, with a particular emphasis on the significant disruptive changes to media and technology that have faced journalists, campaigners, and the public in recent years. The first edition, in 2014, described the earliest elements of social and online media: Web 2.0, the ‘information economy,’ and the changes from traditional broadcast media to the early online world. With the rise of TikTok, the ‘fake news’ claims of Donald Trump, the decline of local news, and the anti-democratic impulses that drove the January 6, 2021 coup attempts, the last decade has provided a rich and sometimes confounding set of disruptions to political communication that deserve attention. Technology has disrupted political communication in the online environment exceptionally quickly over the last decade, and this book provides a framework for understanding the intersections of these disruptions and their effect on an already-fragile democratic circumstance in the United States.
Download or read book Millennials News and Social Media written by Paula Maurie Poindexter and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennials in a news media landscape now dominated by social media and mobile devices. Generational, racial, ethnic, and gender differences in news engagement and social media use are examined and so is the historic presidential election that the oldest and youngest Millennials experienced. How Millennials voted, the issues that mattered, and the relationship between their political identity and news is also explored. The spread of fake news, attacks on the press, and the need for news literacy are also discussed. Since the publication of the book's first edition, Snapchat and digital subscriptions have emerged and social media sites have become popular platforms for news. How Millennials have responded to these changes in the media landscape is also examined. Finally, recommendations for further improvement of news coverage of Millennials are proposed. Plus, the book underscores how all segments of society, including news organizations, journalism schools, and tech companies, can work toward a more informed and news literate society, a requirement for viable democracies. This revised and updated book will appeal to students, scholars, journalists, and everyone who cares about informed and civically engaged citizens and a strong democracy.
Download or read book The Mobile Mind Shift written by Ted Schadler and published by Greenleaf Book Group. This book was released on 2014-06-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Download or read book Managing Today s News Media written by Samir Husni and published by CQ Press. This book was released on 2015-07-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer – Each platform must offer a unique experience to the customer. Choice – The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control – Sharing power and control with the audience is now a necessary part of running a successful news operation. Change – Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Download or read book Black News Digest written by and published by . This book was released on 1973 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book State Consumer Action Summary written by U.S. Office of Consumer Affairs and published by . This book was released on 1975 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Healthtech Innovation written by Silvia Micalo and published by CRC Press. This book was released on 2022-10-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop. Yet a typical technology has a lifecycle of just 21 months before an improved product usurps it—the healthcare ecosystem is rapidly advancing and driven by a constant flow of innovation. And those innovations need innovators. With $21 billion made available for investment in the digital healthcare industry in 2020 (a 20x increase on 2010), entrepreneurs, investors, and related actors are entering the healthcare ecosystem in greater numbers than ever before. Last year alone, over 17,000 medical technology patents were filed, the third highest of all patent types. Each of those has a dedicated team of entrepreneurs behind it. Yet with increasingly strict regulations and pharmaceutical giants growing more aggressive, many thousands of entrepreneurs fail before even the patent stage: just 2% secure revenue or adoption. Healthtech Innovation: How Entrepreneurs Can Define and Build the Value of Their New Products is a down-to-earth survival guide for entrepreneurs struggling to secure a strategic position within the healthtech ecosystem. Which is expected that by 2026, the global digital health market size will be around $657 billion. This book is designed to help innovators navigate this complex and newly volatile landscape. It covers business strategy, marketing, funding acquisition, and operation in a global regulatory context. It is written in simple language, evidenced by the latest academic and industry research, and explained using real-world examples and case studies.
Download or read book Revitalising Audience Research written by Frauke Zeller and published by Routledge. This book was released on 2014-10-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
