Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Download or read book Multi Channel Retailing written by Lynda Rose Poloian and published by Bloomsbury Publishing USA. This book was released on 2015-06-01 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.
Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Taylor & Francis. This book was released on 2016-12-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Download or read book Internet Marketing a practical approach written by Alan Charlesworth and published by Routledge. This book was released on 2011-01-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
Download or read book The End of Online Shopping written by Jongen Wijnand and published by World Scientific. This book was released on 1999-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline. The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery. The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Routledge. This book was released on 2016-12-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Download or read book Multi Channel Retailing written by Lynda Gamans Poloian and published by Fairchild Books. This book was released on 2009-06-08 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Download or read book Success with Online Retailing written by Patrick Tan and published by iUniverse. This book was released on 2003 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ONLINE RETAILING MANAGEMENT written by and published by Ashok Yakkaldevi. This book was released on 2020-11-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.1 Introduction Traditionally, the Indian retail space has been dominated by unorganized retailers like Kirana stores, cloth merchants etc., who buy and resell merchandise from local suppliers or wholesalers. Most of today’s modern retail format that have been proliferating over the metros, cities and town were non existents twenty years ago. Pantaloon retail, Home town, Westside, Reliance trends, Spencer’s retail, Big Bazaar, Shoppers’ stop, Lifestyle were either small startup or non-existent twenty years back. Leading international retailers are heading towards India for setting up their stores. The internet has influenced organisation’s competitive strategic options and has actually transformed business concepts and practices forever. It offers many daily challenges. Retailer plays a significant role in economy, create value. The internet channel has fundamentally changed the way people shop. The internet had provided shoppers with multiple shopping channels. There are different types of retailers that satisfy same need and convenient experience. This business isn't static and is continually developing and evolving. They purchase straightforwardly from producers have stock sent to their stockrooms and the product to their stores. Retailers are progressively proficient at playing out the exercises that expansion the estimation of items and administrations for customers. These worth making exercises incorporate giving a collection of items and administrations, breaking mass, holding stock and offering types of assistance. Moreover, numerous retailers are engaged with planning inventive items and administrations. Retailers offer the assortment and arrangement of product requested. Assortment is the quantity of product classes a retailer offers. Arrangement is the quantity of various things offered in a product class. Assortment is alluded as the broadness of product and combination is alluded as profundity of product.
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Bloomsbury Publishing USA. This book was released on 2014-09-01 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Download or read book Careers in Online Retailing written by Jason Glaser and published by The Rosen Publishing Group, Inc. This book was released on 2013-07-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through computers, smartphones, and other digital devices, more and more shopping takes place online. As consumers turn to online retail for their shopping needs, companies need workers who can use computer technology efficiently and intelligently. This title explores a number of promising career paths within online retailing, including Web developers, user interaction designers, digital advertising and marketing managers, data analysts, and more. Sidebars highlight successful individuals and companies and discuss their innovations in the field.
Download or read book Online Growth Options for Retailers written by Matthias Schu and published by Springer. This book was released on 2017-05-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Download or read book E Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Download or read book Online Retailing written by Anandan Pillai Pheba and published by . This book was released on 2008 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online retailing is also known as B2C (Business to Consumer) ecommerce, E-tailing or E-Retailing. Online retailing is about the selling and buying of goods/service through the internet. Online retailing is an additional marketing channel for the brick and
Download or read book E Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
