Download or read book NEP Fundamentals of Marketing B Com IVth Sem written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-10-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing-Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product and Product Mix 7. Product Life-Cycle 8. Branding, Packaging and Labelling, After Sales Services 9. New Product Development 10. Price (Importance of Proce in Marketing and Factors Affecting Price of a Product, Kind and Methods of Pricing, Polices and Strategies) 11. Promotion-Nature and Importance, Methods of Promotion and Optimum Promotion Mix 12. Advertising 13. Personal Selling 14. Sales Promotion 15. Publicity and Public Relations 16. Distribution : Types and Selection of Channels 17. Wholesaler and Retailer 18. Recent Developments in Marketing (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green marketing, Relationship Marketing and Rural Marketing)

Download or read book Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 written by R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

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Download or read book Fundamentals of Entrepreneurship For B Com Sem 4 According to NEP 2020 written by Prof. R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions 2. Theories of Entrepreneurship 3. Entrepreneur : Meaning, Characteristics, Qualities, Functions and Types 4. Entrepreneurship Development Programmes 5. Women Entrepreneur 6. Promotion of a Venture (Business) 7. Project : Concept, Classification And Identification 8. Project Formulation and Report 9. Project Appraisal/Resource Assessment (Financial and Non-Financial) 10. Raising of Funds 11. Venture Capital and Documentation Requirements 12. Plant Layout 13. Selection of Product 14. Location of an Enterprise 15. Choice of Organisation 16. Facilities and Technologies For Starting Enterprise 17. Small Scale Industries in India 18. Institutional Finance to Entrepreneurs 19. Legal Requirements For Establishment of a New Unit 20. Institutions For Entrepreneurial Development. More Information:- The author of this book is Dr. O.P. Gupta. Dr. O.P. Gupta is the ex-reader of Deptt. of Commerce in PGDAV College, University of Delhi, Delhi.

Download or read book NEP Principles And Functions Of Marketing B Com Ist Semester Group B Minor written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-09-03 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Fundamentals of Marketing : Meaning Concept, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation : Targeting and Positioning, 4. The Concept of Marketing-Mix, 5. New Product Development Process.

Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Download or read book Chemistry for B Sc Students Semester II Theory Practical Fundamentals of Chemistry II NEP 2020 Universities of Uttarakhand written by Dr. R L Madan and published by S. Chand Publishing. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook has been conceptualized for B.Sc. Second Semester students of Chemistry as per common minimum syllabus prescribed for all Uttarakhand State Universities and Colleges under the recommended National Education Policy (NEP) 2020. Maintaining the traditional approach to the subject, this textbook comprehensively covers two papers, namely Fundamentals of Chemistry II and Chemical Analysis II. Important topics such as Chemical Bonding II, Salient Features of s- and p-Block Elements, Alkanes and Cycloalkanes, Alkenes, Alkynes, Aromatic Compounds, Chemical Kinetics and Catalysis, Thermodynamics-I, Laboratory Hazards and Safety Precautions, Volumetric Analysis— Acid-Base Titrations, Differentiation between Alkanes, Alkenes and Alkynes are aptly discussed. Practical Part covering Chemical analysis II has been presented systematically to help students in achieving solid conceptional understanding and learn experimental procedures.

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Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

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Download or read book Quantitative Techniques 3rd Edition written by Kothari C.R. and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reformatted version of Prof C R Kothari's all-time great book Quantitative Techniques (Third Revised Edition). Students and teachers will find the readability in the new version much enhanced and thus comprehension greatly improved. All the diagrams have been freshly drawnfor clarity.The book does not need much introduction as it has been known for years for its simplicity of approach which explains the tedious concepts of quantitative techniques in a most readerfriendly manner through practical examples. The style is so lucid that even a reader having no formal training of mathematics and statistics will not find it difficult to understand and to apply these techniques.The book is meant for MCom, CA, ICWA and degree diploma students of business administration.

Download or read book Research Methodology written by C. R. Kothari and published by New Age International. This book was released on 2004 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter The Computer: Its Role in Research have been added keeping in view of the fact tha

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