Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Positioning of National Advertisements in Newspapers written by Association of National Advertisers. Newspaper Service Committee and published by . This book was released on 1956 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Newspaper as an Advertising Medium written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1940 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1941 written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Advertising in Newspapers written by New York Times Company and published by . This book was released on 1932 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing national advertising in newspapers written by Robert W. Slocum and published by . This book was released on 1975 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Year 1938 written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1939 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1939 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Country Editors Can Get National Advertising written by George Hough Perry and published by . This book was released on 1914 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Advertising Expenditures by Classifications in Newspapers Magazines Chain Radio Farm Journals written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1941 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1942 written by and published by . This book was released on 1942 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Advertising and Promotion written by Leslie Willard McClure and published by . This book was released on 1950 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1944 written by and published by . This book was released on 1944 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1940 written by and published by . This book was released on 1940 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.