Download or read book Mad Men and Bad Men written by Sam Delaney and published by . This book was released on 2016-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Campaign It written by Alan Barnard and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2016-02-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

Download or read book Why Conservatives Tell Stories and Liberals Don t written by David M Ricci and published by Routledge. This book was released on 2015-12-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do conservatives tell stories? Because it helps them win elections and assail liberal policies like health care reform and economic stimulus. "Why" is important, but the "what" and the "how" behind the stories that conservatives tell are equally interesting, and in this new book, David Ricci reveals all. He shows how conservative activists and candidates tell many tales that come together to project a large-scale story; a cultural narrative; a vision of what America is and what it should do to prosper socially, economically, and politically. Liberals, by contrast, tend to look for theories rather than stories, for mathematical explanations rather than theological axioms, for data rather than anecdotes, and for statistics rather than homilies. The difference is paradoxical. Liberals are unlikely to fashion sweeping narratives that capture the public s attention and commitment. Yet conservatives may tell attractive stories like the ones that got us into Iraq that momentarily capture voter support but end up costing the country more than it can afford."

Download or read book Life Liberty and the Pursuit of Happiness written by Charles R. Kesler and published by Rowman & Littlefield Publishers. This book was released on 2012-03-08 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 10 years, the Claremont Review of Books has become one of the preeminent conservative magazines in the United States, offering bold arguments for a reinvigorated conservatism that draws upon the timeless principles of the American Founding and applies them to the moral and political problems we face today. With essays by the likes of William F. Buckley, Jr., Christopher Hitchens, Richard Brookheiser, James Q. Wilson, Allen C. Guelzo, Victor Davis Hanson, Ross Douthat, and many others, this collection surveys the range of issues addressed in the Claremont Review of Books first decade, from the conservative critique of American progressivism to foreign policy, politics, history, and culture. Liberally illustrated with art director Elliot Banfield's popular cartoons, Life, Liberty, and the Pursuit of Happiness provides the magazine's many devotees with a treasured keepsake of a tumultuous decade and will be of interest to all those who care about American politics and culture. Among the contributors are Hadley Arkes, Martha Bayles, the late William F. Buckley, Jr., Paul Cantor, James Ceaser, Joseph Epstein, Christopher Flannery, Harvey Mansfield, Wilfred McClay, Cheryl Miller, the late Jaroslav Pelikan, Joseph Tartakovsky, Michael Uhlmann, Algis Valiunas, William Voegeli, and the late James Q. Wilson.

Download or read book Whistlestop written by John Dickerson and published by Twelve. This book was released on 2016-08-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Face the Nation moderator and contributing editor for The Atlantic John Dickerson come the stories behind the stories of the most memorable moments in American presidential campaign history. The stakes are high. The characters full of striving and ego. Presidential campaigns are a contest for control of power in the most powerful country on earth. The battle of ideas has a clear end, with winners and losers, and along the way there are sharp turning points-primaries, debates, conventions, and scandals that squeeze candidates into emergency action, frantic grasping, and heroic gambles. As Mike Murphy the political strategist put it, "Campaigns are like war without bullets." Whistlestop tells the human story of nervous gambits hatched in first-floor hotel rooms, failures of will before the microphone, and the cross-country crack-ups of long-planned stratagems. At the bar at the end of a campaign day, these are the stories reporters rehash for themselves and embellish for newcomers. In addition to the familiar tales, Whistlestop also remembers the forgotten stories about the bruising and reckless campaigns of the nineteenth century when the combatants believed the consequences included the fate of the republic itself. Some of the most modern-feeling elements of the American presidential campaign were born before the roads were paved and electric lights lit the convention halls-or there were convention halls at all. Whistlestop is a ride through the American campaign history with one of its most enthusiastic conductors guiding you through the landmarks along the way.

Download or read book Metaphorical Stories in Discourse written by L. David Ritchie and published by Cambridge University Press. This book was released on 2017-09-14 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Hillary Clinton conceded in 2008 that she didn't quite 'shatter the glass ceiling', and when Rick Perry in 2012 called Mitt Romney a 'vulture capitalist', they used abbreviated metaphorical stories, in which stories about one topic are presented as stories about something entirely different. This book examines a wide range of metaphorical stories, beginning with literary genres such as allegories and fables, then focusing on metaphorical stories in ordinary conversations, political speeches, editorial cartoons, and other communication. Sometimes metaphorical stories are developed in rich detail; in other examples, like 'vulture capitalist', they may merely be referenced or implied. This book argues that close attention to metaphorical stories and story metaphors enriches our understanding and is essential to any theory of communication. The book introduces a theoretical structure, which is developed into a theory of metaphorical stories and then illustrates the theory by applying it to actual discourse.

Download or read book Dramatic Storytelling Narrative Design written by Ross Berger and published by CRC Press. This book was released on 2019-08-29 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes narrative design’s role in game development, provide examples of its practical usage, delve into the day-to-day expectations, and assess its quality in 5 popular games. Additionally, it will discuss the influence of transmedia storytelling in today’s games and how its impact continues to grow. Today’s IP transcends a single medium. Accordingly, creating its story across various media outlets is necessary to meet the high demands of millennial and GenZ consumers. Game narrative is often the centerpiece of these transmedia extensions.

Download or read book Global Media and Strategic Narratives of Contested Democracy written by Robert S. Hinck and published by Routledge. This book was released on 2019-06-13 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, Robert S. Hinck, Skye C. Cooley, and Randolph Kluver examine global news narratives during the campaign and immediately afterwards. Analyzing 1,578 news stories from 62 sources within three regional media ecologies in China, Russia, and the Middle East, Hinck, Cooley, and Kluver demonstrate how the US election was incorporated into narrative constructions of the global order. They establish that the narratives told about the US election through national and regional media provide insights into how foreign nations construct US democracy, and reflect local understandings regarding the issues, and impacts, of US policy towards those nations. Avoiding jargon-laden prose, Global Media and Strategic Narratives of Contested Democracy is as accessible as it is wide-ranging. Its empirical detail will expand readers’ understanding of soft power as narrative articulations of foreign nation’s policies, values, and beliefs within localized media systems. Communication/media studies students, as well as political scientists whose studies includes media and global politics, will welcome its publication.

Download or read book Keeping the Republic written by Christine Barbour and published by CQ Press. This book was released on 2018-11-23 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping the Republic gives students the power to examine the narrative of what's going on in American politics, distinguish fact from fiction and balance from bias, and influence the message through informed citizenship. Keeping the Republic draws students into the study of American politics, showing them how to think critically about “who gets what, and how” while exploring the twin themes of power and citizenship. Students are pushed to consider how and why institutions and rules determine who wins and who loses in American politics, and to be savvy consumers of political information. The thoroughly updated Ninth Edition considers how a major component of power is who controls the information, how it is assembled into narratives, and whether we come to recognize fact from fiction. Citizens now have unprecedented access to power – the ability to create and share their own narratives – while simultaneously being even more vulnerable to those trying to shape their views. The political landscape of today gives us new ways to keep the republic, and some high-tech ways to lose it. Throughout the text and its features, authors Christine Barbour and Gerald Wright show students how to effectively apply the critical thinking skills they develop to the political information they encounter every day. Students are challenged to deconstruct prevailing narratives and effectively harness the political power of the information age for themselves. Up-to-date with 2018 election results and analysis, as well as the impact of recent Supreme Court rulings, shifting demographics, and emerging and continuing social movements, Keeping the Republic, Ninth Edition is a much-needed resource to help students make sense of politics in America today. Also available as a digital option (courseware). Contact your rep to learn more about Keeping the Republic, Ninth Edition - Vantage Digital Option.

Download or read book Re imagining Change written by Patrick Reinsborough and published by PM Press. This book was released on 2017-10-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.

Download or read book Candidate Centered Campaigns written by B. Arbour and published by Springer. This book was released on 2016-04-30 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Download or read book The Cambridge Introduction to Narrative written by H. Porter Abbott and published by Cambridge University Press. This book was released on 2002-02-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Download or read book Politics and the Media written by Jane Hall and published by CQ Press. This book was released on 2021-08-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is well versed in the scholarly literature as well as pop-culture references found in contemporary television shows and movies. But what stands out in the volume’s research is its utilization of interviews conducted by the author that provide a range of perspectives on the media and politics from the vantage points of U.S. senators, journalists, critics, and activists." —Kirkus Reviews "Jane Hall has written a brilliant analysis that is educational, entertaining and important. Her comprehensive and timely book will be required reading for scholars, and will be invaluable for general readers and anyone interested in the relationship between politics and the media." - Kenneth T. Walsh, veteran White House correspondent, adjunct professorial lecturer in communication, and author of 10 books on the presidency including Presidential Leadership in Crisis. "Finally, as current a book as possible incorporating scholarly work on the media and politics and up-to-date examples and suggested exercises that are sure to rivet student interest. From its coverage of a tweeting President constantly assailing the media to trenchant analyses of coverage of the BLM movement, immigration and how the media treats women candidates this book is a must- adopt for Media and Politics classes. It is also an excellent add on for classes on American Politics and Campaigns and Elections." - Karen O’Connor, Jonathan N. Helfat Distinguished Professor of Politics, Founder Women and Politics Institute, American University. "The book is very timely and it has good case studies for students to discuss in class. It has chapters on race- and gender-related issues. You can use it as the main textbook, or you can assign it as supplementary reading material." —Ivy Shen, PhD. Southeast Missouri State University Politics and the Media: Intersections and New Directions examines how media and political institutions interact to shape public thinking and debates around social problems, cultural norms, and policies. From the roles of race and gender in American politics to the 2020 elections and the global coronavirus pandemic, this is an extraordinary moment for politicians, the news media, and democracy itself. Drawing from years of experience as an active political media analyst, an award-winning journalist and professor of politics and the media, Jane Hall explores how media technologies, practices, and formats shape political decision-making; how political forces influence media institutions; and how public opinion and media audiences are formed. Students will gain an understanding of these issues through a combination of scholarship, in-depth interviews, and contemporary case-studies that will help them develop their own views and learn to express them constructively.

Download or read book Experiencing Society and the Lived Welfare State written by Pertti Haapala and published by Springer Nature. This book was released on 2023-05-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents a new approach to the history of welfare state. By applying the concepts of experiencing society and the lived welfare state, the collection introduces theoretical, methodological and empirical insights for bridging the everyday life and institutional structures. The chapters analyze how the welfare state as a particular individual-society relationship has become an integral part of living in the modern society. With a long-term perspective, the chapters explore the experience of society which enabled the building and the resilience of a welfare state. As the welfare state is not a universal model of social development but historically unique in different contexts, the book broadens the focus from the Nordic countries to Southern Europe, colonial Asia and post-colonial South America. This collection is essential reading for scholars and students in the social sciences and history, as well as for policymakers and practitioners who face the contemporary and future challenges of the welfare states.

Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.