Download or read book Naming Best Practices A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Best Practices A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2019-10-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Download or read book Product Naming Convention Third Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-09-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we keep improving Product naming convention? How much are sponsors, customers, partners, stakeholders involved in Product naming convention? In other words, what are the risks, if Product naming convention does not deliver successfully? How do we measure improved Product naming convention service perception, and satisfaction? Who are the people involved in developing and implementing Product naming convention? How do we ensure that implementations of Product naming convention products are done in a way that ensures safety? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Product naming convention investments work better. This Product naming convention All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Product naming convention Self-Assessment. Featuring 701 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Product naming convention improvements can be made. In using the questions you will be better able to: - diagnose Product naming convention projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Product naming convention and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Product naming convention Scorecard, you will develop a clear picture of which Product naming convention areas need attention. Your purchase includes access details to the Product naming convention self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Download or read book The Making of a Name written by Steve Rivkin and published by Oxford University Press. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Download or read book Fire Your Job Hire Yourself written by R. Scott Alvord and published by . This book was released on 2015-07-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A life-changing resource that turns entrepreneurial dreamers into successful business owners. Develop a smart business while making plans to leave your job safely. Award-winning, multi-business owner, R. Scott Alvord, holds an MBA-MCA degree, and is a respected business consultant/trainer. He shares this somewhat humorous, well-researched, strategic goldmine of business startup strategy to make your desire of business ownership a reality. This book is loaded with chapters that take you through every aspect of designing a business, successfully launching it, and then growing it wisely to ensure it does not become a crash-and-burn statistic. Because such a high percentage of the workforce hates their current job and longs to be their own boss and run their own lucrative business, the strategies in this book help the reader carefully plan when and how to properly fire their job. More information about the author and the book itself can be found at www.HireSelf.com
Download or read book Get a Name written by Jacky Tai and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-09-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.
Download or read book The Small Business Guide to China written by David Howell and published by Harriman House Limited. This book was released on 2012 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business.
Download or read book Microsoft Dynamics AX Implementation Guide written by Yogesh Kasat and published by Packt Publishing Ltd. This book was released on 2015-09-18 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your all-in-one guide to exploring and implementing Microsoft Dynamics AX About This Book From project kick-off to go live and upgrade, learn what to expect in each phase of the project This book guides you through the entire journey of a Dynamics AX implementation project, helping you to avoid the common pitfalls and adapt industry knowledge and best practices for your own project This one-stop guide is packed with key tools and techniques to aid your Dynamics AX implementation Who This Book Is For This book is for IT project managers, solution architects, and consultants who are planning to implement or are in the process of implementing or upgrading Dynamics AX. To use this book, you must have a working Dynamics AX system in place and must be familiar with the basics of Dynamics AX. What You Will Learn Prepare for a great start with effective project management and planning from the beginning Gather details early using effective requirement-gathering tools and techniques Gain tools and techniques for effective infrastructure planning and hardware sizing Get to grips with integration and data migration through planning and strategy Familiarize yourself with the reporting and BI tools Master functional and technical design to customize existing features and designs in your own projects Manage your configuration and you're your configuration from one environment to another Learn industry's best practices and recommendations on customization development and performance tuning In Detail Microsoft Dynamics AX is Enterprise Resource Planning (ERP) software that supports multi-site operations across various countries, providing international processing within the company. It is an ERP solution with a lot of features and functionality, and it provides support across the fields of financial, distribution, supply chain, project, customer relationship, HR, and field service management. This book is all about simplifying the overall implementation process of Dynamics AX. The purpose of this book is to help IT managers and solution architects implement Dynamics AX to increase the success rate of Dynamics AX projects. This all-in-one guide will take you through an entire journey of a Dynamics AX implementation, ensuring you avoid commonly-made mistakes during implementation. You'll begin with the installation of Dynamics AX and the basic requirements. Then, you'll move onto data migration, reporting, functional and technical design, configuration, and performance tuning. By the end of the book, you will know how to plan and execute Dynamics AX right, on your first attempt, using insider industry knowledge and best practices. Style and approach This is a progressive, easy-to-follow book that summarizes numerous aspects you need to know to make your Dynamics AX implementations successful using code examples to get you hands-on.
Download or read book Brand Building written by Zachary Lukasiewicz and published by . This book was released on 2019-12-02 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: We'll Cover: Earn Customers by Building Brand Authenticity -What is brand authenticity?-Why is it important for my business?-How can I develop my brand's authenticity?Capture Brand Character with Creative Guidelines-How are brand creative guidelines different than my brand style guide?-Why are creative guidelines for my brand important?-How do I come up with my guidelines?Unite Your Company with a Strong Brand Identity-What's a brand identity and why do I need one?-How do I develop one?-How does it affect the marketing I do?Brand Messaging That Speaks Volumes-What is brand messaging?-Why is brand messaging important to my brand or business?-How can I come up with memorable brand messaging?Brand Rehab: Recovering When Mishaps Happen-What is brand recovery?-How should I respond when a brand crisis hits?-What measures can I take to avoid a brand crisis from happening?Finding a Name That's More Than Just a Name-Why is my brand or product's name important?-How can I come up with a name that fits my brand or product?-How can I use naming to stand out in the marketplace?How Your Personal Brand Is Good for Business-How can building a personal brand help my business?-How do I start building my personal brand?-How do I optimize my website and social media profiles for personal branding?Transform Your Business by Rebranding It-What is rebranding?-How can rebranding help my business?-How do I know if I need to rebrand?Create Content Your Audience Will Want to Share-Why is it important to create content my audience will share?-How can I create content that my audience will share on social media and messaging services?-How can I plan my content strategy to promote sharing?Target, Pitch, and Win Over the Media-How can I find the right media outlets to promote my business?-What should I say to reporters to convince them to cover my product?-What's an elevator pitch?Get People Talking About Your Business with Word of Mouth Marketing-What is word of mouth marketing?-Why is word of mouth marketing important for my business?-How can I get people talking about my business
Download or read book Moldova Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moldova Investment and Business Guide - Strategic and Practical Information
Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Download or read book Good manufacturing practices guide for small and medium sized agribusiness operators written by and published by IICA. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Download or read book Merriam s Guide to Naming written by Lisa Merriam and published by . This book was released on 2013-05-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.
