Download or read book Names that Sell written by Fred Barrett and published by . This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a great business name is one of the last investments you will ever make. NAMES THAT SELL is a do-it-yourself manual that will: give you all of the tools you need to create distinctive, appropriate busines names; shows 25 naming techniques.
Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2019-10-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Download or read book Naming for Power written by Naseem Javed and published by Linkbridge Publishing, Incorporated. This book was released on 1993 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
Download or read book I Don t Drop Names Like Marilyn Monroe Just to Sell Books written by Richard Baer and published by iUniverse. This book was released on 2005-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1950's, in Los Angeles, at 6 AM, John West, vice-president of the National Broadcasting Company in charge of west coast, gets a phone call from New York City on the NBC tie line. The caller is General David Sarnoff, chairman of the Board of RCA, the Radio Corporation of America, NBC's parent company. Awakened from sleep, Mr. West groggily says "Hello" "John, this is General Sarnoff." Mr. West swiftly clears the cobwebs. "Good morning, General, it's always good to hear from you." "John, you're acquainted with my nephew Richard Baer, aren't you?" "Yes, General, I am. He's a fine young man. I think very highly of him." "Last night I spoke with his mother, my sister. She's upset. The reason she's upset is that Richard has been out of work for four months and he has no prospects, so it looks like his life is going nowhere." "General, I'm surprised and sorry to hear that." "John, I want you to find Richard a job. And I want you to find him a job by nine o'clock this morning, your time. I'll be waiting for your call saying you took care of it. Goodbye."
Download or read book Get a Name written by Jacky Tai and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-09-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.
Download or read book Brand Names That Sell written by J. David Placek and published by . This book was released on 2014-05-16 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, there is nothing easy about creating a brand name that sells. It takes more than creativity and marketing acumen. It takes clear thinking and unflinching resolve to invent something new and useful. This small book was written to pass on to readers some of the insights we have gained by working on some of the most challenging assignments with some of the most talented clients across the globe. Over the years, we have sought to apply a coherent set of ideas in extraordinarily different ways. One of the great beauties of brand development is that each time it is like starting over again.
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Download or read book Legacy The Names Behind the Brands written by Dona Herweck Rice and published by Teacher Created Materials. This book was released on 2024-02-13 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rose by any other name would smell as sweet-but would a company by any other name sell as well? That’s the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME? content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Download or read book Choosing the Right Domain Name written by Alan Charlesworth and published by Lulu.com. This book was released on 2009-10-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to choosing the right domain name for your organization, business, product or brand
Download or read book Know the Name Know the Person written by Sharon Lynn Wyeth and published by Publishamerica Incorporated. This book was released on 2010-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does your name say about you? What's in a name? More than most of us realize. Discover personality secrets hidden in the arrangement of the letters in names. In our busy world, we must make decisions about people quickly, to hire or not; to share personal information, or not; to do a business transaction or not; to trust with money or not. Often there is not enough time to know the person sufficiently before making a decision that could cost both time and money along with one's reputation. Knowing what to look for in a name provides an immediate insight into others, as well as our own, personality traits. This is a must read for everyone who wishes to have insights into others. After reading this book, you will be able to analyze any name. By learning Neimology you will: A[a¬A[ Find out how first, middle and last names, as well as nicknames, affect behavior and thinking. / A[a¬A[ Realize potential conflicts with others and how to avoid them. / A[a¬A[ Discover how to meet and connect with someone immediately. / A[a¬A[ Know what types of gifts are appreciated. / A[a¬A[ Learn how to sell to people in a style so that they will want to buy. / A[a¬A[ Learn how to quickly access strengths and identify what support is required for yourself and others in order to succeed. / A[a¬A[ Become an excellent conversationalist depending on the name of the person you are addressing. We are our names. Recognize what others reveal in their names, and what others immediately know about you, once you know Neimology. Neimology: The study of the placement of the letters in a name and how they interact with each other to reveal hidden secrets about one's character.
Download or read book How to Compile and Sell Name Lists written by and published by . This book was released on 1987-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1920 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by and published by . This book was released on 1914 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1916 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Generic Top Level Domains written by Tobias Mahler and published by Edward Elgar Publishing. This book was released on 2019 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This topical book examines the regulatory framework for introducing generic Top-Level Domains on the Internet. Drawn up by the Internet Corporation for Assigned Names and Numbers (ICANN), these rules form part of a growing body of transnational private regulation, complementing national and international law. The book elucidates and discusses how ICANN has tackled a diverse set of economic and regulatory issues, including competition, consumer protection, property rights, procedural fairness, and the resolution of disputes.
Download or read book Inventory of the County Archives of Wisconsin written by and published by . This book was released on 1941 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kiplinger s Personal Finance written by and published by . This book was released on 1964-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
