Download or read book Myths of Social Media written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Download or read book Misunderstanding News Audiences written by Eiri Elvestad and published by Routledge. This book was released on 2018-04-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Misunderstanding News Audiences interrogates the prevailing myths around the impact of the Internet and social media on news consumption and democracy. The book draws on a broad range of comparative research into audience engagement with news, across different geographic regions, to provide insight into the experience of news audiences in the twenty-first century. From its inception, it was imagined that the Internet would benignly transform the nature of news media and its consumers. There were predictions that it would, for example, break up news oligarchies, improve plurality and diversity through news personalisation, create genuine social solidarity online, and increase political awareness and participation among citizens. However, this book finds that, while mainstream news media is still the major source of news, the new media environment appears to lead to greater polarisation between news junkies and news avoiders, and to greater political polarisation. The authors also argue that the dominant role of the USA in the field of news audience research has created myths about a global news audience, which obscures the importance of national context as a major explanation for news exposure differences. Misunderstanding News Audiences presents an important analysis of findings from recent audience studies and, in doing so, encourages readers to re-evaluate popular beliefs about the influence of the Internet on news consumption and democracy in the West.

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Download or read book Myths of Social Media written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2022-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Download or read book Social Media Field Guide written by Krista Neher and published by . This book was released on 2010-10-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Download or read book Likes Don t Pay Bills written by Sunbird Marketing and published by Sunbird Marketing. This book was released on 2020-09-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales? You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single post, but yet struggle to sell even one unit of their product. The underlying problem is that most social media marketing strategies are built to inflate metrics such as likes, comments, and shares. These metrics might look cool, but they accomplish very little alone. That being said. Social media marketing is super powerful and can be a huge revenue stream to your business - if you do it right. Likes don't pay bills bust the five most significant social media marketing myths, and give you clear, actionable strategies of what you can do today to be more successful on social media. Myth 1: Your Followers Care About You Myth 2: More Likes and Shares are Better Myth 3: There Is So Much Noise, I Need to Find the Best Hack to Break Through Myth 4: Post X Times Per Day at Exactly X O'clock Myth 5: My Product Doesn't Sell - Fix It with More Ads Are you ready to unleash social media marketing's true power and get leads and sales instead of likes and shares? You can start now.

Download or read book America s Teenagers Myths and Realities written by Sharon L. Nichols and published by Routledge. This book was released on 2004-07-19 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media's presentation suggests that American teenage culture today is the most violent, sexual, and amoral youth culture in history. In this book, Nichols and Good deconstruct the negative images held by large numbers of adults. Recognizing that many teenagers are left by adults to socialize themselves and the consequences of this "careless indifference," the authors' goal is to influence a more positive view leading to stronger social policies and better services, resources, and programs to meet the needs of America's youth. Unique features of America's Teenagers--Myths and Realities: Media Images, Schooling, and the Social Costs of Careless Indifference include: *powerful analytic lenses used to revisit typical depictions of youth; *a wealth of information brought to bear on understanding teenagers' behavior; and *consideration of a broad range of adolescent behaviors across critical socializing settings. The book begins with a discussion of the continuing myth of adolescence--how and why youth are devalued, and an overview of current beliefs about youth drawn from two 1990s Public Agenda Polls. This is followed by chapters on youth and the media, and the pressures that youth face in various dimensions of their lives. Topics include youth violence; the sex lives of teenagers; tobacco, alcohol, drugs, and teens; healthy living and decision making; working teens; and youth and education. The concluding chapter pulls together themes generated throughout the book and provides examples of policies that would underscore the value of viewing youth as a social investment. General guidelines are provided for teachers, parents, policymakers, and citizens to facilitate responding to youth in meaningful, proactive ways that improve the quality of life for teenagers and the broader society.

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Download or read book How to Make Money with Social Media written by Jamie Turner and published by FT Press. This book was released on 2010-09-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Download or read book The 11 Myths of Media Violence written by W. James Potter and published by SAGE. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Violence sells. The media industries say they are simply businesses responding to market desires, but when they are criticized for contributing to a culture of violence, they claim First Amendment protection. If anything, media violence is more prevalent today than at any other time in the past. Yet, although scientific researchers have produced a strong body of evidence demonstrating that exposure to media violence harms society, that evidence has never been translated into practical and accessible ideas. This book clearly explains why media violence has not only been allowed but encouraged to escalate. The author challenges many of our assumptions about the relationship between media and violence. He argues that these assumptions are the primary barriers preventing us from confronting the issue of violence in films, TV, and video games. While dispelling misperceptions and evoking emotions, each chapter: identifies a myth, its origin, its acceptance by the public, and its growth in popularity; analyzes the faulty nature of the myth and shows how it deflects attention away from the truth; presents dilemmas that challenge readers to reconsider their assumptions; and includes a list of indispensable references. The book provides an in-depth review of how Congress, journalists, and researchers contribute to the problem and raises important questions that place the reader at the heart of the conflict. Consumer activists, teachers, and families will find it an essential resource and invaluable step toward finding solutions to this critical social issue.

Download or read book Getting It Wrong written by W. Joseph Campbell and published by Univ of California Press. This book was released on 2017 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of American journalism’s best-known and most cherished stories are exaggerated, dubious, or apocryphal. They are media-driven myths, and they attribute to the news media and their practitioners far more power and influence than they truly exert. In Getting It Wrong, writer and scholar W. Joseph Campbell confronts and dismantles prominent media-driven myths, describing how they can feed stereotypes, distort understanding about the news media, and deflect blame from policymakers. Campbell debunks the notions that the Washington Post’s Watergate reporting brought down Richard M. Nixon’s corrupt presidency, that Walter Cronkite’s characterization of the Vietnam War in 1968 shifted public opinion against the conflict, and that William Randolph Hearst vowed to “furnish the war” against Spain in 1898. This expanded second edition includes a new preface and new chapters about the first Kennedy-Nixon debate in 1960, the haunting Napalm Girl photograph of the Vietnam War, and bogus quotations driven by the Internet and social media.

Download or read book Media Myth and Society written by A. Berger and published by Springer. This book was released on 2012-10-30 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

Download or read book Advertising Myths written by Anne Cronin and published by Routledge. This book was released on 2012-11-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Download or read book The Internet Myth written by Paolo Bory and published by University of Westminster Press. This book was released on 2020-04-29 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘The Internet is broken and Paolo Bory knows how we got here. In a powerful book based on original research, Bory carefully documents the myths, imaginaries, and ideologies that shaped the material and cultural history of the Internet. As important as this book is to understand our shattered digital world, it is essential for those who would fix it.’ — Vincent Mosco, author of The Smart City in a Digital World The Internet Myth retraces and challenges the myth laying at the foundations of the network ideologies – the idea that networks, by themselves, are the main agents of social, economic, political and cultural change. By comparing and integrating different sources related to network histories, this book emphasizes how a dominant narrative has extensively contributed to the construction of the Internet myth while other visions of the networked society have been erased from the collective imaginary. The book decodes, analyzes and challenges the foundations of the network ideologies looking at how networks have been imagined, designed and promoted during the crucial phase of the 1990s. Three case studies are scrutinized so as to reveal the complexity of network imaginaries in this decade: the birth of the Web and the mythopoesis of its inventor; and the histories of two Italian networking projects, the infrastructural plan Socrate and the civic network Iperbole, the first to give free Internet access to citizens. The Internet Myth thereby provides a compelling and hidden sociohistorical narrative in order to challenge one of the most powerful myths of our time. This title has been published with the financial assistance of the Fondazione Hilda e Felice Vitali, Lugano, Switzerland.

Download or read book Myths of Social Media written by Ian Macrae and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide. --

Download or read book The Myths of Creativity written by David Burkus and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.