Download or read book Music Sponsorship at a Turning Point written by Angela Hund-Göschel and published by BoD – Books on Demand. This book was released on 2009 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships - often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too. Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors. This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the "music industry 2.0".
Download or read book Turning Point Roadway Work Zone Safety for New Drivers Tool Kit for Driver Trainers written by and published by . This book was released on 2005 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Encyclopedia of Alcohol written by Scott C. Martin and published by SAGE Publications. This book was released on 2014-12-16 with total page 1674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol consumption goes to the very roots of nearly all human societies. Different countries and regions have become associated with different sorts of alcohol, for instance, the “beer culture” of Germany, the “wine culture” of France, Japan and saki, Russia and vodka, the Caribbean and rum, or the “moonshine culture” of Appalachia. Wine is used in religious rituals, and toasts are used to seal business deals or to celebrate marriages and state dinners. However, our relation with alcohol is one of love/hate. We also regulate it and tax it, we pass laws about when and where it’s appropriate, we crack down severely on drunk driving, and the United States and other countries tried the failed “Noble Experiment” of Prohibition. While there are many encyclopedias on alcohol, nearly all approach it as a substance of abuse, taking a clinical, medical perspective (alcohol, alcoholism, and treatment). The SAGE Encyclopedia of Alcohol examines the history of alcohol worldwide and goes beyond the historical lens to examine alcohol as a cultural and social phenomenon, as well—both for good and for ill—from the earliest days of humankind.
Download or read book Billboard written by and published by . This book was released on 1994-04-30 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book 1000 Notes Stories of Music and Musicians written by Sergio Bossi and published by Lulu.com. This book was released on with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Women Icons of Popular Music 2 volumes written by Carrie Havranek and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular music owes greatly to the spirit of rebellion. In all of its diversified, experimental, modern-day micro-genres, music's roots were first watered by good old-fashioned social dissension- its incendiary heights pushed heavenward by radicals and rogue revolutionaries. And perhaps none are more influential and non-conformist than women. Always first in line to give convention a sound thrashing, women in music have penned sonic masterpieces, championed sweeping social movements, and breathed life into sounds yet unimagined. Today's guitar-wielding heroines continue to blaze the trail, tapping reservoirs and soundscapes still unknown to their male counterparts- hell hath no fury like a woman with an amplifier. Women Icons of Popular Music puts the limelight on 24 legendary artists who challenged the status quo and dramatically expanded the possibilities of women in the highly competitive music world. Using critical acclaim and artistic integrity as benchmarks of success, this can't-put-down resource features rich biographical and musical analyses of a diverse array of musicians from country, pop, rock, R&B, soul, indie, and hip-hop. It goes beyond the shorter, less detailed biographical information found in many women in rock compendiums by giving readers a more in-depth understanding of these artists as individuals, as well as providing a larger context-social, musical, political, and personal-for their success and legacy. Highlighted in sidebars throughout are related trends, movements, events, and issues to give readers a broad perspective of the defining moments in music and pop culture history. With discographies, illustrations, and a print and electronic resource guide, Women Icons of Popular Music is a rousing, insightful resource for students and music fans alike.
Download or read book Musical Advance written by and published by . This book was released on 1922 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Discovering Country Music written by Don Cusic and published by Bloomsbury Publishing USA. This book was released on 2008-07-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Country Music chronicles the incredible evolution of country music in America - from the fiddle to the pop charts - and provides an insightful account of the reasons and motives that have determined its various transformations and offshoots over the years. In order to understand what country music is, and why, it is essential to understand how it makes its money — the basic revenue streams, the major companies involved, and how country artists are booked and marketed. Author Don Cusic helps readers do that, and goes even further, covering not only the business and the technology that have shaped the industry, but also tackling the question of country's relationship to the other major genres of the American recording industry, including pop, blues, and rock music. Discovering Country Music is broken down into ten sections which include: key musical trends; ancillary business trends such as recording technology, radio, and the recording industry; and prominent artists, including as a small sample Stephen Foster, The Carter Family, Elvis, Johnny Cash, Dolly Parton, Willie Nelson, Garth Brooks, The Dixie Chicks, Tim McGraw, Faith Hill, and Kenny Chesney. This work should appeal to fans, scholars, educators, libraries and the general reader alike.
Download or read book Developing Strategic Business Models and Competitive Advantage in the Digital Sector written by Daidj, Nabyla and published by IGI Global. This book was released on 2014-09-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
Download or read book Baseball and Country Music written by Don Cusic and published by Popular Press. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Download or read book Billboard written by and published by . This book was released on 2000-02-12 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Billboard written by and published by . This book was released on 2007-02-03 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Billboard written by and published by . This book was released on 1996-07-20 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Themes in Drama Volume 3 Drama Dance and Music written by James Redmond and published by Cambridge University Press. This book was released on 1981 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection surveys madness in drama. It includes articles on "The Duchess of Malfi"; virginity and hysteria in "The Changeling"; the confined spectacle of madness in Beys's "The Illustrious Madmen"; The male gaze in "Woyzeck" - representing Marie and madness; and other drama examples.
Download or read book Handbook of Arts Education and Special Education written by Jean B. Crockett and published by Routledge. This book was released on 2017-12-14 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Arts Education and Special Education brings together, for the first time in a single reference volume, policy, research, and practices in special education and arts education synthesized to inform stakeholders across a broad spectrum of education. This handbook encompasses arts education for students with disabilities, from pre-K through transition to postsecondary education and careers as well as community arts education, with particular attention to conceptual foundations; research-based practices; professional standards; students’ cognitive, artistic, and social growth; career education; and future directions for research and practice in special education and arts education.
Download or read book Design and Emotion written by Deana McDonagh and published by CRC Press. This book was released on 2003-10-24 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abil
Download or read book The Uncrowned King of Swing written by Jeffrey Magee and published by Oxford University Press. This book was released on 2005-01-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Benny Goodman was the "King of Swing," then Fletcher Henderson was the power behind the throne. Now Jeffrey Magee offers a fascinating account of Henderson's musical career, throwing new light on the emergence of modern jazz and the world that created it. Drawing on an unprecedented combination of sources, including sound recordings and hundreds of scores that have been available only since Goodman's death, Magee illuminates Henderson's musical output, from his early work as a New York bandleader, to his pivotal role in building the Kingdom of Swing. He shows how Henderson, standing at the forefront of the New York jazz scene during the 1920s and '30s, assembled the era's best musicians, simultaneously preserving jazz's distinctiveness and performing popular dance music that reached a wide audience. Magee reveals how, in Henderson's largely segregated musical world, black and white musicians worked together to establish jazz, how Henderson's style rose out of collaborations with many key players, how these players deftly combined improvised and written music, and how their work negotiated artistic and commercial impulses. Whether placing Henderson's life in the context of the Harlem Renaissance or describing how the savvy use of network radio made the Henderson-Goodman style a national standard, Jeffrey Magee brings to life a monumental musician who helped to shape an era. "An invaluable survey of Henderson's life and music." --Don Heckman, Los Angeles Times "Magee has written an important book, illuminating an era too often reduced to its most familiar names. Goodman might have been the King of Swing, but Henderson here emerges as that kingdom's chief architect." --Boston Globe "Excellent.... Jazz fans have waited 30 years for a trained musicologist...to evaluate Henderson's strengths and weaknesses and attempt to place him in the history of American music." --Will Friedwald, New York Sun
