Download or read book Multisensory Design of Retail Environments written by Marko Sarstedt and published by Springer Nature. This book was released on 2023-09-30 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
Download or read book Multisensory Design of Retail Environments written by MARKO. IMSCHLOSS SARSTEDT (MONIKA. ADLER, SUSANNE.) and published by . This book was released on 2025 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Multisensory Driver written by Cristy Ho and published by CRC Press. This book was released on 2017-05-15 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driver inattention has been identified as one of the leading causes for car accidents. The problem of distraction while driving is likely to worsen, partly due to increasingly complex in-car technologies. However, intelligent transport systems are being developed to assist drivers and to ensure a safe road environment. One approach to the design of ergonomic automobile systems is to integrate our understanding of the human information processing systems into the design process. This book aims to further the design of ergonomic multisensory interfaces using research from the fast-growing field of cognitive neuroscience. It focuses on two aspects of driver information-processing in particular: multisensory interactions and the spatial distribution of attention in driving. The Multisensory Driver provides interface design guidelines together with a detailed review of current cognitive neuroscience and behavioural research in multisensory human perception, which will help the development of ergonomic interfaces. The discussion on spatial attention is particularly relevant for car interface designers, but it will also appeal to cognitive psychologists interested in spatial attention and the applications of these theoretical research findings. Giving a detailed description of a cohesive series of psychophysical experiments on multisensory warning signals, conducted in both laboratory and simulator settings, this book provides an approach for those in the engineering discipline who wish to test their systems with human observers.
Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Download or read book The joy and significance of serendipity in retail written by FAIRE and published by FAIRE. This book was released on 2023-02-21 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report from FAIRE: 89% of shoppers trust recommendations from people they know over brand advertising, making peers the biggest influence on shopping decisions. (Page 5) Serendipity and discovery today: The cultural context of serendipity and discovery, and what it means for retail “In the rapidly changing world, information is abundant but rather chaotic. The adaptive power of serendipity allows people to notice treasures within the wild sea, but only for those who understand how it works.” Dr. Quan-Hoang Vuong Director of the Centre for Interdisciplinary Social Research
Download or read book Global Branding Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Download or read book Multisensory in Stationary Retail written by Gunnar Mau and published by Springer Nature. This book was released on 2023-02-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation
Download or read book Interior Design for Autism from Adulthood to Geriatrics written by A. J. Paron-Wildes and published by John Wiley & Sons. This book was released on 2013-11-20 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: When designing spaces for individuals with Autism, there are specific design strategies that can be employed to create optimal spaces that can have a positive impact on special learning and sensory needs. Interior Design for Austism from Adulthood to Geriatrics gives designers the exact information they need to implement these design strategies in their own projects. Projects covered relate specifically to the age ranges from adulthood through geriatric age, including workplaces, clinical settings, and nursing homes. The main neurofunctions of Autism are covered along with specific design techniques that can be used to address each one. Information on toxins and material selection is also included.
Download or read book Grand Stand 6 written by Ana Martins and published by Frame Publishers. This book was released on 2017-12-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth title in the Grand Stand series presents new trends in the ever-changing world of stand design. The scenographic design of space and the creation of a stimulating atmosphere are crucial in shaping human experience. The design of trade fair stands has become increasingly important to exhibiting organizations, and today's designers are playing an essential role in integrating brand identity into fascinating corporate presentations. This inspiring volume covers the creative processes behind 120 temporary spaces, including how to deal with challenges such as restrictions of space and limitations of lighting. The outcome is the realization of transient yet thrilling settings. Divided into nine chapters, including mobility, apparel, and architectural products, many projects are illustrated with sketches and floor plans alongside stunning photography. Each stand is presented on two to four pages with an explanatory text about the design and technical information provided to help further explain the design process from concept to execution. This title is filled with contemporary stand designs that will inspire architects, designers, brand managers, and any individuals interested in the building of ephemeral environments that leave an indelible impression.
Download or read book Interior Design for Autism from Childhood to Adolescence written by A. J. Paron-Wildes and published by John Wiley & Sons. This book was released on 2013-10-22 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: When designing spaces for individuals with Autism, there are specific design strategies that can be employed to create optimal spaces that can have a positive impact on special learning and sensory needs. Interior Design for Autism from Childhood to Adolescence gives designers the exact information they need to implement these design strategies in their own projects. Projects covered relate specifically to the age ranges from childhood through adolescence, including high schools, residential group homes, and workplaces. The main neurofunctions of Autism are covered along with specific design techniques that can be used to address each one. Information on toxins and material selection is also included.
Download or read book Interior Design for Autism from Birth to Early Childhood written by A. J. Paron-Wildes and published by John Wiley & Sons. This book was released on 2013-10-22 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interior Design for Austism from Birth to Early Childhood gives designers who are creating spaces for individuals with Autism, the exact information they need to create optimal spaces that can have a positive impact on special learning and sensory needs. This book also shows how to implement specific design strategies that can be employed in their own projects. Projects covered relate specifically to the age ranges from birth through early childhood, including schools, homes, and clinical therapy settings. The main neurofunctions of Autism are covered along with specific design techniques that can be used to address each one. Information on toxins and material selection is also included.
Download or read book Sensory Marketing written by Bertil Hultén and published by SAGE. This book was released on 2020-04-27 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Download or read book Concurrent Engineering Approaches for Sustainable Product Development in a Multi Disciplinary Environment written by Josip Stjepandić and published by Springer Science & Business Media. This book was released on 2012-08-10 with total page 1209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CE Conference series is organized annually by the International Society for Productivity Enhancement (ISPE) and constitutes an important forum for international scientific exchange on concurrent and collaborative enterprise engineering. These international conferences attract a significant number of researchers, industrialists and students, as well as government representatives, who are interested in the recent advances in concurrent engineering research and applications. Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment: Proceedings of the 19th ISPE International Conference on Concurrent Engineering contains papers accepted, peer reviewed and presented at the annual conference held at the University of Applied Sciences in Trier, Germany, from 3rd-7th of September 2012. This covers a wide range of cutting-edge topics including: Systems Engineering and Innovation Design for Sustainability Knowledge Engineering and Management Managing product variety Product Life-Cycle Management and Service Engineering Value Engineering
Download or read book Multi Channel Marketing Branding and Retail Design written by Charles McIntyre and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Download or read book Multisensory Packaging written by Carlos Velasco and published by Springer. This book was released on 2018-11-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Download or read book Sensory Marketing in Retail written by Arto Lindblom and published by Springer Nature. This book was released on 2024-01-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices · Understand the multisensory nature of retail stores and the meaning of cue (in)congruence · Describe how consumers are likely to respond differently to cue combinations than single cues · Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
