Download or read book Movie Analytics written by Dominique Haughton and published by Springer. This book was released on 2015-10-05 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movies will never be the same after you learn how to analyze movie data, including key data mining, text mining and social network analytics concepts. These techniques may then be used in endless other contexts. In the movie application, this topic opens a lively discussion on the current developments in big data from a data science perspective. This book is geared to applied researchers and practitioners and is meant to be practical. The reader will take a hands-on approach, running text mining and social network analyses with software packages covered in the book. These include R, SAS, Knime, Pajek and Gephi. The nitty-gritty of how to build datasets needed for the various analyses will be discussed as well. This includes how to extract suitable Twitter data and create a co-starring network from the IMDB database given memory constraints. The authors also guide the reader through an analysis of movie attendance data via a realistic dataset from France.

Download or read book Entertainment Science written by Thorsten Hennig-Thurau and published by Springer. This book was released on 2018-08-01 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

Download or read book Data Science and Analytics written by Usha Batra and published by Springer Nature. This book was released on 2020-05-27 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set (CCIS 1229 and CCIS 1230) constitutes the refereed proceedings of the 5th International Conference on Recent Developments in Science, Engineering and Technology, REDSET 2019, held in Gurugram, India, in November 2019. The 74 revised full papers presented were carefully reviewed and selected from total 353 submissions. The papers are organized in topical sections on data centric programming; next generation computing; social and web analytics; security in data science analytics; big data analytics.

Download or read book Marketing Analytics written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2022-03-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

Download or read book Modeling Techniques in Predictive Analytics written by Thomas W. Miller and published by Pearson Education. This book was released on 2015 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you're new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you're already a modeler, programmer, or manager, it will teach you crucial skills you don't yet have. This guide illuminates the discipline through realistic vignettes and intuitive data visualizations-not complex math. Thomas W. Miller, leader of Northwestern University's pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today's key applications for predictive analytics, delivering skills and knowledge to put models to work-and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively.

Download or read book Machine Learning for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2023-03-08 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning for Business Analytics Machine learning—also known as data mining or data analytics—is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This is the seventh edition of Machine Learning for Business Analytics, and the first using RapidMiner software. This edition also includes: A new co-author, Amit Deokar, who brings experience teaching business analytics courses using RapidMiner Integrated use of RapidMiner, an open-source machine learning platform that has become commercially popular in recent years An expanded chapter focused on discussion of deep learning techniques A new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learning A new chapter on responsible data science Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

Download or read book Network Data Analytics written by K. G. Srinivasa and published by Springer. This book was released on 2018-04-26 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to carry out data analytics, we need powerful and flexible computing software. However the software available for data analytics is often proprietary and can be expensive. This book reviews Apache tools, which are open source and easy to use. After providing an overview of the background of data analytics, covering the different types of analysis and the basics of using Hadoop as a tool, it focuses on different Hadoop ecosystem tools, like Apache Flume, Apache Spark, Apache Storm, Apache Hive, R, and Python, which can be used for different types of analysis. It then examines the different machine learning techniques that are useful for data analytics, and how to visualize data with different graphs and charts. Presenting data analytics from a practice-oriented viewpoint, the book discusses useful tools and approaches for data analytics, supported by concrete code examples. The book is a valuable reference resource for graduate students and professionals in related fields, and is also of interest to general readers with an understanding of data analytics.

Download or read book Flexible Query Answering Systems written by Alfredo Cuzzocrea and published by Springer Nature. This book was released on 2019-09-11 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th International Conference on Flexible Query Answering Systems, FQAS 2019, held in Amantea, Italy, in July 2019. The 27 full papers and 10 short papers presented were carefully reviewed and selected from 43 submissions. The papers present emerging research trends with a special focus on flexible querying and analytics for smart cities and smart societies in the age of big data. They are organized in the following topical sections: flexible database management and querying; ontologies and knowledge bases; social networks and social media; argumentation-based query answering; data mining and knowledge discovery; advanced flexible query answering methodologies and techniques; flexible query answering methods and techniques; flexible intelligent information-oriented and network-oriented approaches; big data veracity and soft computing; flexibility in tools; and systems and miscellanea.

Download or read book Modeling Techniques in Predictive Analytics with Python and R written by Thomas W. Miller and published by Pearson Education. This book was released on 2014 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Phyton and R, the author addresses multiple business challenge, including segmentation, brand positioning, product choice modeling, pricing research, finance, sprots, text analytics, sentiment analysis and social network analysis, cross sectional data, time series, spatial and spatio-temporal data.

Download or read book Proceedings of Data Analytics and Management written by Ashish Khanna and published by Springer Nature. This book was released on 2023-03-24 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes original unpublished contributions presented at the International Conference on Data Analytics and Management (ICDAM 2022), held at tThe Karkonosze University of Applied Sciences, Poland, during June 2022. The book covers the topics in data analytics, data management, big data, computational intelligence, and communication networks. The book presents innovative work by leading academics, researchers, and experts from industry which is useful for young researchers and students.

Download or read book Social Media Analytics and Practical Applications written by Subodha Kumar and published by CRC Press. This book was released on 2021-12-30 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Download or read book Social Network Analytics for Contemporary Business Organizations written by Bansal, Himani and published by IGI Global. This book was released on 2018-03-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.

Download or read book Cognitive Analytics Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1961 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growing use of web applications and communication devices, the use of data has increased throughout various industries, including business and healthcare. It is necessary to develop specific software programs that can analyze and interpret large amounts of data quickly in order to ensure adequate usage and predictive results. Cognitive Analytics: Concepts, Methodologies, Tools, and Applications provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques. It also examines the incorporation of pattern management as well as decision-making and prediction processes through the use of data management and analysis. Highlighting a range of topics such as natural language processing, big data, and pattern recognition, this multi-volume book is ideally designed for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, software engineers, IT specialists, and academicians.

Download or read book Handbook of State Aid for Film written by Paul Clemens Murschetz and published by Springer. This book was released on 2018-04-01 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Based on insights from fields such as cultural economics, media economics, media management and media governance studies, the authors illustrate how public spending shapes the financial fitness of national and international film industries. This highly informative book will help both scholars and practitioners in the film industry to understand the complexity of issues and the requirements necessary to preserve the social benefits of film as an important cultural good.

Download or read book Intelligent Analytics With Advanced Multi Industry Applications written by Sun, Zhaohao and published by IGI Global. This book was released on 2021-01-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many fundamental technological and managerial issues surrounding the development and implementation of intelligent analytics within multi-industry applications remain unsolved. There are still questions surrounding the foundation of intelligent analytics, the elements, the big characteristics, and the effects on business, management, technology, and society. Research is devoted to answering these questions and understanding how intelligent analytics can improve healthcare, mobile commerce, web services, cloud services, blockchain, 5G development, digital transformation, and more. Intelligent Analytics With Advanced Multi-Industry Applications is a critical reference source that explores cutting-edge theories, technologies, and methodologies of intelligent analytics with multi-industry applications and emphasizes the integration of artificial intelligence, business intelligence, big data, and analytics from a perspective of computing, service, and management. This book also provides real-world applications of the proposed concept of intelligent analytics to e-SMACS (electronic, social, mobile, analytics, cloud, and service) commerce and services, healthcare, the internet of things, the sharing economy, cloud computing, blockchain, and Industry 4.0. This book is ideal for scientists, engineers, educators, university students, service and management professionals, policymakers, decision makers, practitioners, stakeholders, researchers, and others who have an interest in how intelligent analytics are being implemented and utilized in diverse industries.

Download or read book Intelligent Data Engineering and Analytics written by Suresh Chandra Satapathy and published by Springer Nature. This book was released on 2020-08-29 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 8th International Conference on Frontiers of Intelligent Computing: Theory and Applications (FICTA 2020), held at NIT Surathkal, Karnataka, India, on 4–5 January 2020. In these proceedings, researchers, scientists, engineers and practitioners share new ideas and lessons learned in the field of intelligent computing theories with prospective applications in various engineering disciplines. The respective papers cover broad areas of the information and decision sciences, and explore both the theoretical and practical aspects of data-intensive computing, data mining, evolutionary computation, knowledge management and networks, sensor networks, signal processing, wireless networks, protocols and architectures. Given its scope, the book offers a valuable resource for graduate students in various engineering disciplines.

Download or read book Human Centered Social Media Analytics written by Yun Fu and published by Springer Science & Business Media. This book was released on 2014-03-24 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a timely and unique survey of next-generation social computational methodologies. The text explains the fundamentals of this field, and describes state-of-the-art methods for inferring social status, relationships, preferences, intentions, personalities, needs, and lifestyles from human information in unconstrained visual data. Topics and features: includes perspectives from an international and interdisciplinary selection of pre-eminent authorities; presents balanced coverage of both detailed theoretical analysis and real-world applications; examines social relationships in human-centered media for the development of socially-aware video, location-based, and multimedia applications; reviews techniques for recognizing the social roles played by people in an event, and for classifying human-object interaction activities; discusses the prediction and recognition of human attributes via social media analytics, including social relationships, facial age and beauty, and occupation.