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Book The Bottom Line Personal Book of Bests

Download or read book The Bottom Line Personal Book of Bests written by Bottom Line Staff and published by St. Martin's Griffin. This book was released on 1997-01-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide range of advice from the newsletter covers such topics as new cars, self-defense, tax loopholes, pets, health, education, careers, and vacations

Book The Bottom Line for Baby

Download or read book The Bottom Line for Baby written by Tina Payne Bryson and published by Ballantine Books. This book was released on 2020-09-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply the best science to all your parenting decisions with this essential A–Z guide for your biggest questions and concerns from the New York Times bestselling co-author of The Whole-Brain Child and No-Drama Discipline Every baby- and toddler-care decision sends parents scrambling to do the right thing, and often down into the rabbit hole of conflicting advice. Dr. Tina Payne Bryson has sifted through the reliable research (including about all those old wives’ tales) and will help you make a manageable molehill out of the mountain of information and answer more than sixty common concerns and dilemmas, including • Breast or bottle? Or breast and bottle? Will that cause nipple confusion? • What’s the latest recommendation for introducing solids in light of potential allergies? • Should I sign us up for music and early-language classes? • What’s the evidence for and against circumcision? • When is the right time to wean my baby off her pacifier? • How do I get this child to sleep through the night?! Dr. Bryson boils things down with authority, demystifying the issues in three distinct sections: an objective summary of the schools of thought on the topic, including commonly held pros and cons; a clear and concise primer on “What the Science Says”; and a Bottom Line conclusion. When the science doesn’t point clearly in one direction, she guides you to assess and apply the information in a way that’s consistent with your family’s principles and meets your child’s unique needs. Full of warmth, expert wisdom, and blessedly bite-sized explanations, The Bottom Line for Baby will help you prioritize what you really need to know and do during the first year of precious life.

Book Straight to the Bottom Line

Download or read book Straight to the Bottom Line written by Robert A. Rudzki and published by J. Ross Publishing. This book was released on 2005-10-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear understanding of performance improvement opportunities and what is at stake if these opportunities are overlooked. It outlines a powerful and logical approach for assessing the state-of-play in any organization, and offers ways to estimate the specific opportunities related to implementing a change in strategy and practices. It also details a comprehensive framework for organizing the transformation plan across multiple dimensions, and gives advice on which areas to focus on first in order to build and ensure success.

Book Tyranny of the Bottom Line

Download or read book Tyranny of the Bottom Line written by Ralph W. Estes and published by Berrett-Koehler Publishers. This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a thought-provoking proposal which maintains that corporations be held responsible to their customers, employees, and society, as well as to their financial investors, Estes lays out a plan to reform the corporate system which could result in a savings to society of up to $2.5 trillion.

Book Why the Bottom Line Isn t

Download or read book Why the Bottom Line Isn t written by Dave Ulrich and published by John Wiley & Sons. This book was released on 2003-05-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not accounted for on an organization's balance sheet. These assets include a company's reputation, its ability to attract talent, and its ability to react quickly to new opportunities in the marketplace. Why the Bottom Line Isn't! harnesses research from a number of disciplines including human resources, finance, and leadership to establish a hierarchy of such intangibles. The authors extrapolate from these intangibles to establish leadership tools that will help create sustainable shareholder value. The book offers a broad, expansive perspective on leadership while eschewing convoluted theory for concrete practice. Dave Ulrich, Ph.D., ([email protected]) has been listed by BusinessWeek as the top "guru" in management education. He has co-authored 10 books and over 100 articles, serves on the Board of Directors of Herman Miller, and has consulted with over half of the Fortune 200 companies. He is currently on professional leave as Professor at the University of Michigan to serve as Mission President for the Church of Jesus Christ of Latter-day Saints in Montreal. Norm Smallwood ([email protected]) is co-founder of Results-Based Leadership (www.rbl.net), which provides education and consulting services based on this book as well as the ideas in Results-Based Leadership: How Leaders Build the Business and Improve the Bottom Line, which he co-authored with Ulrich. He has led leadership development, business strategy, organization capability, change management, and HR projects for a wide variety of clients spanning multiple industries.

Book The Double Bottom Line

    Book Details:
  • Author : Donato Tramuto
  • Publisher :
  • Release : 2022-04-05
  • ISBN : 9781639080045
  • Pages : 320 pages

Download or read book The Double Bottom Line written by Donato Tramuto and published by . This book was released on 2022-04-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compassionate leadership isn't about being nice; when practiced effectively, it's a strong leadership style that can elevate your spirits and profits. Compassionate leaders are not weak. They are tough leaders who understand that they can be good to their people and deliver stronger results. In fact, taking care of your people actually leads to better results. In his new book, Donato Tramuto--recognized CEO, business leader, innovator, and philanthropist,--makes the case that compassion is a key leadership principle that * powerfully drives trust, success, and innovation; * raises morale, builds stronger teams, and improves overall performance; * creates sustainable commitment to an organization's mission and values. Tramuto interviewed nearly 40 successful leaders who practice compassionate leadership and reveals the best strategies from their playbooks. He then combined these interviews with his own insights, numerous studies, and original, qualitative research of 1,500 participants to unleash the measurable data and benefits of compassion in the workplace. Most leaders have an innate desire to be compassionate, but many don't know how to put it into practice. This book shares inspiring stories and actionable examples of how proven leaders have accomplished this and how you can too. The bottom line on bottom lines: compassionate leadership is about better people and better business.

Book The Power of Showing Up

Download or read book The Power of Showing Up written by Daniel J. Siegel, MD and published by Ballantine Books. This book was released on 2020-01-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parenting isn’t easy. Showing up is. Your greatest impact begins right where you are. Now the bestselling authors of The Whole-Brain Child and No-Drama Discipline explain what this means over the course of childhood. “There is parenting magic in this book.”—Michael Thompson, Ph.D., co-author of the New York Times bestselling classic Raising Cain One of the very best scientific predictors for how any child turns out—in terms of happiness, academic success, leadership skills, and meaningful relationships—is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as bestselling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence. And it’s simple to provide once you understand the four building blocks of a child’s healthy development. Every child needs to feel what Siegel and Bryson call the Four S’s: • Safe: We can’t always insulate a child from injury or avoid doing something that leads to hurt feelings. But when we give a child a sense of safe harbor, she will be able to take the needed risks for growth and change. • Seen: Truly seeing a child means we pay attention to his emotions—both positive and negative—and strive to attune to what’s happening in his mind beneath his behavior. • Soothed: Soothing isn’t about providing a life of ease; it’s about teaching your child how to cope when life gets hard, and showing him that you’ll be there with him along the way. A soothed child knows that he’ll never have to suffer alone. • Secure: When a child knows she can count on you, time and again, to show up—when you reliably provide safety, focus on seeing her, and soothe her in times of need, she will trust in a feeling of secure attachment. And thrive! Based on the latest brain and attachment research, The Power of Showing Up shares stories, scripts, simple strategies, illustrations, and tips for honoring the Four S’s effectively in all kinds of situations—when our kids are struggling or when they are enjoying success; when we are consoling, disciplining, or arguing with them; and even when we are apologizing for the times we don’t show up for them. Demonstrating that mistakes and missteps are repairable and that it’s never too late to mend broken trust, this book is a powerful guide to cultivating your child’s healthy emotional landscape.

Book Beyond the Bottom Line

Download or read book Beyond the Bottom Line written by Martin W. Sandler and published by Oxford University Press. This book was released on 1998-05-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings to the management of nonprofit organizations and public sector organizations the kind of concepts that have long been applied to commercial firms. Management thinking has long been concentrated on the problems of managing commercial organizations. Authors Sandler and Hudson set out to study the best managed nonprofit and government organizations and to determine what they did to achieve their success. The authors found that there is a close similarity between the management thinking of these organizations and that of profit-making firms. Each type of firm defined who their customers were and how to best serve them. They looked for ways of selling their particular product. They formed partnerships with other organizations in pursuit of their ultimate goals. They encouraged innovation among their workers. They diffused power down through the organizations to the lowest level possible. They created an atmosphere that made their workers feel valued. And they had extensive systems for communicating within and outside the organizations. The book develops these concepts in separate chapters and describes the organizations the authors study as examples. Sandler and Hudson are experienced writers who have produced a straightforward, non-technical work that analyzes the special problems and concerns that these organizations share and offers a set of effective organizing principles to improve their management.

Book Transforming the Bottom Line

Download or read book Transforming the Bottom Line written by Tony Hope and published by Harvard Business Press. This book was released on 1996 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Transforming the Bottom Line" shows how to achieve organizational transformation by cutting the workload not the work force, developing a horizontal team-based organization, aligning performance measures with strategy, and more. "This book is, in its quiet but authoritative way, revolutionary".

Book Talent  Transformation  and the Triple Bottom Line

Download or read book Talent Transformation and the Triple Bottom Line written by Andrew Savitz and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR Professional's guide to creating a strategically sustainable organization Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who should be helping to engage and energize them. This book shows business leaders and HR professionals how to: motivate employees to create economic, environmental and social value; facilitate necessary culture, strategic and organizational change; embed sustainability into the employee lifecycle; and strengthen existing capabilities and develop new ones necessary to support the transformation to sustainability. Talent, Transformation, and the Triple Bottom Line also demonstrates how leading companies are using sustainability to strengthen core HR functions: to win the war for talent, to motivate and empower employees, to increase productivity, and to enliven traditional HR-related efforts such as diversity, health and wellness, community involvement and volunteerism. In combination, these powerful benefits can help drive business growth, performance, and results. The book offers strategies, policies, tools and specific action steps that business leaders and HR professionals can use to get into the sustainability game or enhance their efforts dramatically Andrew Savitz is an expert in sustainability and has worked extensively with many organizations on sustainability strategy and implementation; he and Karl Weber wrote The Triple Bottom Line, one of the most successful books in the field Published in partnership with SHRM and with the cooperation of the World Business Council for Sustainable Development Forward by Edward Lawler III This book fills a gaping hole in both the HR and sustainability literature by educating HR professionals about sustainability, sustainability professionals about HR, and business leaders about how to marry the two to accelerate progress on both fronts.

Book The Triple Bottom Line

Download or read book The Triple Bottom Line written by Adrian Henriques and published by Routledge. This book was released on 2013-06-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Triple Bottom Line' - which delivers simultaneous social, financial and environmental benefits - is a rallying cry for business sustainability. This text examines the implications of the idea, showing what has already been achieved.

Book Beyond the Bottom Line

Download or read book Beyond the Bottom Line written by Joel Makower and published by Simon & Schuster. This book was released on 1994 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies--because it's the right choice to make, and the smart one.

Book Shakespeare  Einstein  and the Bottom Line

Download or read book Shakespeare Einstein and the Bottom Line written by David L. KIRP and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting. Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative? Table of Contents: Introduction: The New U Part I: The Higher Education Bazaar 1. This Little Student Went to Market 2. Nietzsche's Niche: The University of Chicago 3. Benjamin Rush's "Brat": Dickinson College 4. Star Wars: New York University Part II: Management 101 5. The Dead Hand of Precedent: New York Law School 6. Kafka Was an Optimist: The University of Southern California and the University of Michigan 7. Mr. Jefferson's "Private" College: Darden Graduate School of Business Administration, University of Virginia Part III: Virtual Worlds 8. Rebel Alliance: The Classics Departments of Sixteen Southern Liberal Arts Colleges 9. The Market in Ideas: Columbia University and the Massachusetts Institute of Technology 10. The British Are Coming-and Going: Open University Part IV: The Smart Money 11. A Good Deal of Collaboration: The University of California, Berkeley 12. The Information Technology Gold Rush: IT Certification Courses in Silicon Valley 13. They're All Business: DeVry University Conclusion: The Corporation of Learning Notes Acknowledgments Index Reviews of this book: An illuminating view of both good and bad results in a market-driven educational system. --David Siegfried, Booklist Reviews of this book: Kirp has an eye for telling examples, and he captures the turmoil and transformation in higher education in readable style. --Karen W. Arenson, New York Times Reviews of this book: Mr. Kirp is both quite fair and a good reporter; he has a keen eye for the important ways in which bean-counting has transformed universities, making them financially responsible and also more concerned about developing lucrative specialties than preserving the liberal arts and humanities. Shakespeare, Einstein, and the Bottom Line is one of the best education books of the year, and anyone interested in higher education will find it to be superior. --Martin Morse Wooster, Washington Times Reviews of this book: There is a place for the market in higher education, Kirp believes, but only if institutions keep the market in its place...Kirp's bottom line is that the bargains universities make in pursuit of money are, inevitably, Faustian. They imperil academic freedom, the commitment to sharing knowledge, the privileging of need and merit rather than the ability to pay, and the conviction that the student/consumer is not always right. --Glenn C. Altschuler, Philadelphia Inquirer Reviews of this book: David Kirp's fine new book, Shakespeare, Einstein, and the Bottom Line, lays out dozens of ways in which the ivory tower has leaned under the gravitational influence of economic pressures and the market. --Carlos Alcal', Sacramento Bee Reviews of this book: The real subject of Kirp's well-researched and amply footnoted book turns out to be more than this volume's subtitle, 'the marketing of higher education.' It is, in fact, the American soul. Where will our nation be if instead of colleges transforming the brightest young people as they come of age, they focus instead on serving their paying customers and chasing the tastes they should be shaping? Where will we be without institutions that value truth more than money and intellectual creativity more than creative accounting? ...Kirp says plainly that the heart of the university is the common good. The more we can all reflect upon that common good--not our pocketbooks or retirement funds, but what is good for the general mass of men and women--the better the world of the American university will be, and the better the nation will be as well. --Peter S. Temes, San Francisco Chronicle Reviews of this book: David Kirp's excellent book Shakespeare, Einstein, and the Bottom Line provides a remarkable window into the financial challenges of higher education and the crosscurrents that drive institutional decision-making...Kirp explores the continuing battle for the soul of the university: the role of the marketplace in shaping higher education, the tension between revenue generation and the historic mission of the university to advance the public good...This fine book provides a cautionary note to all in higher education. While seeking as many additional revenue streams as possible, it is important that institutions have clarity of mission and values if they are going to be able to make the case for continued public support. --Lewis Collens, Chicago Tribune Reviews of this book: In this delightful book David Kirp...tells the story of markets in U.S. higher education...[It] should be read by anyone who aspires to run a university, faculty or department. --Terence Kealey, Times Higher Education Supplement The monastery is colliding with the market. American colleges and universities are in a fiercely competitive race for dollars and prestige. The result may have less to do with academic excellence than with clever branding and salesmanship. David Kirp offers a compelling account of what's happening to higher education, and what it means for the future. --Robert B. Reich, University Professor, Brandeis University, and former U.S. Secretary of Labor Can universities keep their purpose, independence, and public trust when forced to prove themselves cost-effective? In this shrewd and readable book, David Kirp explores what happens when the pursuit of truth becomes entwined with the pursuit of money. Kirp finds bright spots in unexpected places--for instance, the emerging for-profit higher education sector--and he describes how some traditional institutions balance their financial needs with their academic missions. Full of good stories and swift character sketches, Shakespeare, Einstein, and the Bottom Line is engrossing for anyone who cares about higher education. --Laura D'Andrea Tyson, former Chair, Council of Economic Advisers David Kirp wryly observes that "maintaining communities of scholars is not a concern of the market." His account of the state of higher education today makes it appallingly clear that the conditions necessary for the flourishing of both scholarship and community are disappearing before our eyes. One would like to think of this as a wake-up call, but the hour may already be too late. --Stanley Fish, Dean of the College of Liberal Arts and Sciences, the University of Illinois at Chicago This is, quite simply, the most deeply informed and best written recent book on the dilemma of undergraduate education in the United States. David Kirp is almost alone in stressing what relentless commercialization of higher education does to undergraduates. At the same time, he identifies places where administrators and faculty have managed to make the market work for, not against, real education. If only college and university presidents could be made to read this book! --Stanley N. Katz, Center for Arts and Cultural Policy Studies, Princeton University Once a generation a book brilliantly gives meaning to seemingly disorderly trends in higher education. David Kirp's Shakespeare, Einstein, and the Bottom Line is that book for our time [the early 21st century?]. With passion and eloquence, Kirp describes the decline of higher education as a public good, the loss of university governing authority to constituent groups and external funding sources, the two-edged sword of collaboration with the private sector, and the rise of business values in the academy. This is a must read for all who care about the future of our universities. --Mark G. Yudof, Chancellor, The University of Texas System David Kirp not only has a clear theoretical grasp of the economic forces that have been transforming American universities, he can write about them without putting the reader to sleep, in lively, richly detailed case studies. This is a rare book. --Robert H. Frank, Johnson Graduate School of Management, Cornell University David Kirp wanders America's campuses, and he wonders--are markets, management and technology supplanting vision, values and truth? With a large dose of nostalgia and a penchant for academic personalities, he ponders the struggles and synergies of Ivy and Internet, of industry and independence. Wandering and wondering with him, readers will feel the speed of change in contemporary higher education. --Charles M. Vest, President, Massachusetts Institute of Technology

Book The Bottom Line of Green is Black

Download or read book The Bottom Line of Green is Black written by Tedd Saunders and published by Harper San Francisco. This book was released on 1993 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's easy to see why "greening" our businesses is the right thing to do. This innovative and inspiring guide to practical action shows why it's also the smart thing to do. Working with the environment saves money and resources, fosters consumer loyalty, and diminishes the need for outside regulation. Efficiency is the common ally of business and the environment, while wastefulness is their common enemy. And, as every successful businessperson and environmentalist realizes, daily choices create long-term, bottom-line effects." "Tedd Saunders and Loretta McGovern share the strategies, management techniques, and emergent technologies that various companies large and small have successfully implemented to ensure continued or increased vitality while contributing to the resolution of environmental problems. Based on their own experience and the examples of the up-and-running programs of businesses such as Coca-Cola, Nordstrom, Apple Computer, the Los Angeles Times, and many more, they offer step-by-step guidelines for recycling and buying recycled supplies to save resources and money; taking a proactive approach to shape emerging business practices; making an environmental program an effective part of your marketing and public relations campaign; keeping current on regulations, alternatives, and technologies; educating employees - from management to the maintenance crew - and soliciting their hands-on input; moving beyond compliance and into the realm of environmental excellence, and much more." "The Bottom Line of Green Is Black includes the facts on legislation and EPA recommendations and features dozens of down-to-earth tips, checklists, and procedures adaptable to every business enterprise."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Book Maximizing the Triple Bottom Line Through Spiritual Leadership

Download or read book Maximizing the Triple Bottom Line Through Spiritual Leadership written by Louis W. Fry and published by Stanford University Press. This book was released on 2013-01-09 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximizing the Triple Bottom Line through Spiritual Leadership draws on the emerging fields of workplace spirituality and spiritual leadership to teach leaders and their constituencies how to develop business models that address issues of ethical leadership, employee well-being, sustainability, and social responsibility without sacrificing profitability, growth, and other metrics of performance excellence. While this text identifies and discusses the characteristics necessary to be a leader, its major focus is on leadership—engaging stakeholders and enabling groups of people to work together in the most meaningful ways. The authors offer real-world examples of for-profit and non-profit organizations that have spiritual leaders and which have implemented organizational spiritual leadership. These cases are based on over ten years of research, supported by the International Institute of Spiritual Leadership, that demonstrates the value of the Spiritual Leadership Balanced Scorecard Business Model presented in the book. "Pracademic" in its orientation, the book presents a general process and tools for implementing the model.

Book Beyond the Triple Bottom Line

Download or read book Beyond the Triple Bottom Line written by Francisco Szekely and published by MIT Press. This book was released on 2024-08-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pragmatic new business model for sustainability that outlines eight steps that range from exploring a mission to promoting innovation; with case studies. Many recent books make the case for businesses to become more sustainable, but few explain the specifics. In this book, Francisco Szekely and Zahir Dossa offer a pragmatic new business model for sustainability that extends beyond the traditional framework of the triple bottom line, describing eight steps that range from exploring a vision and establishing a strategy to implementing the strategy and promoting innovation. Szekely and Dossa argue that businesses and organizations need to move away from the business case for sustainability toward a sustainable business model. That is, businesses should go beyond the usual short-term focus on minimizing harm while maximizing profits. Instead, businesses on the path to sustainability should, from the start, focus on addressing a societal need and view profitability not as an end but as a means to support the sustainable organization. Szekely and Dossa explore key problems organizations face when pursuing a sustainability agenda. Each chapter presents one of the eight steps, describes a business dilemma for sustainability, provides a theoretically grounded strategic framework, offers case studies that illustrate the dilemma, and summarizes key findings; the case studies draw on the experiences of such companies as Tesla Motors, Patagonia, TOMs, and Panera. The book emphasizes leadership, arguing that leaders who question the status quo, inspire others, and take risks are essential for achieving sustainable business practices.

Book The Breakthrough Challenge

Download or read book The Breakthrough Challenge written by John Elkington and published by John Wiley & Sons. This book was released on 2014-07-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.